Carl Denton Company formally established the Carl Denton brand, and enterprises began to implement the brand management strategy;
1995
Caldenton's first store officially opened in Shenzhen Tianan International Building. Combined with its own localization advantages, the company established a huge chain sales system in China with direct sales and franchise sales models, and enterprises began to operate on a large scale.
1997
The first Carl Denton franchise chain opened; Caldenton franchise chain stores have thus entered a period of rapid expansion.
In 2002
Carl Denton leisure series officially unveiled.
In 2003
Carl Denton leather series goes on the market. Enterprises began to shift from single operation to diversified operation.
In 2006
Because of her good image in China for more than ten years, Caldenton became the only protocol dress designated by Boao Forum for Asia on 20/2006-20 10/0.
the year of 2008
At the Boao Forum for Asia held in mid-April, Mr. Vittorio, the chief designer of Kaltendin, moved the tailor-made studio to the venue of Boao Forum for Asia to tailor the concierge clothes for domestic and foreign political and business leaders attending Boao Forum for Asia. In the same year, it was awarded "A-class enterprise with product quality and service" by Shenzhen Commodity Quality Promotion Association.
165438+20081October
The "2008 China Brand Value Management Forum" jointly organized by 265438+20th Century Business Herald and Interbrand, the world's largest comprehensive brand consulting company, was held in Shenzhen Marco Polo Good Days Hotel. A Journey to Boao-Highlighting the Brand Value of Caldenton, together with several well-known brands at home and abroad, such as HSBC, Standard Chartered Bank, Canon IXUS, Wyeth Milk Powder, Cisco, Dow Chemical, etc., won the fourth "Best International Brand Building Case in China" award with high votes.
In 2009
Carl Denton's second-generation brand-new VI system set sail with a brand-new image. The new VI system and new image of the new flagship store of Seibu were jointly designed by the designer of Beijing's 2008 Olympic bid, Mr. Chen Shaohua, a famous graphic designer in China, and Ms. Vera, a famous Italian shop designer. Brand-new product packaging is upgraded together.
20 10 year
On 20 10, Caldenton reached a strategic cooperation with China Night of APEC Business Leaders Summit, becoming its only designated protocol dress. In the same year, it was awarded the "20 10APEC SME Value List in China-Top 20 Growth Benchmark Enterprises of the Year" by the organizing committee of the 20 10 APEC SME Summit.
20 1 1 year
Won the Best Brand Internationalization Contribution Award of the 11th China (Shenzhen) International Brand Clothing Expo.
Won the Top 100 Enterprises with Total Profits in Clothing Industry
Won the top 100 enterprises with sales profit rate in clothing industry.
20 12
Become the only designated concierge costume in APEC China Business Leaders Forum.
Top 50 cutting-edge men's wear won the top ten textile and garment awards.
Won the 20 12 Top Ten Textile and Apparel Awards "Top Ten Men's Wear Brands".
Won the National Advanced Typical Enterprise of Quality Integrity Action.
Won the famous brand products in Guangdong Province.
Won the first Shenzhen creative influence brand selection special award.
20 13
Carl Denton, who won the "Famous Trademark of Guangdong Province", began a brand-new journey of transformation and transcendence.