Global marketing is an intelligent marketing method with consumer operation as the core and data as the energy source to realize full link, all media, all data and all channels; Targeted marketing is based on multi-dimensional orientation, combined with a variety of advertising forms (picture banners, text clicks, rich media advertisements), using a variety of payment forms (including pop-up payment, click payment, registration payment, sales sharing, bidding payment) to maximize the cost performance of advertising.
Global marketing was put forward by Alibaba on 20 16. It is a data-driven and consumer-centered digital intelligent marketing methodology.