1, with wide coverage, large audience base and wide dissemination;
2. Not limited by time, the advertising effect is lasting;
3. The method is flexible and interactive;
4, can be classified and searched, and the advertisements are highly targeted;
5. Simple production and low advertising cost;
6. You can count the audience accurately.
Disadvantages of online advertising:
1, the advertising target range is not wide;
2. Weak credibility;
3. The system is not perfect.
Extended data:
Measures to improve the effect of online advertising;
1, pay attention to the research of online advertising strategy;
2. Design targeted online advertisements;
3. Optimize the combination of online advertising resources;
4. Track and control the effect of online advertising.
Baidu encyclopedia-online advertising