A successful marketing activity must have attractive marketing products at the beginning, then carry out effective marketing promotion and start comprehensive integration promotion.
1, website frame structure, page content optimization: the content connection between page modules should be kept reasonable, and the layout should be logical, especially the external links on the home page should be highly relevant and complementary, and the links between content pages should be inevitably related, which plays a vital role for search engines to grab more pages of the website. Users are required to use the forward and backward buttons as little as possible and reasonably choose whether the linked page opens in a new window. Use fewer pictures as column titles, and let search engines absorb all the contents of the page as much as possible.
2. The design of META tags and the selection of page titles: close to the content and theme of the page, extract keywords with greater page weight, but the same keyword cannot be repeated n times, and the same keyword should be kept within 3-5 times as far as possible. Select the title related to the keywords on the page, which can be some descriptive words on the page.
3. Optimize the keyword density of each page: appropriately enhance the keyword density of the home page and the content page, but don't repeat it too much in the page, appear reasonably according to the content of the page, and control the density within 5%. Reasonable keyword density plays a great role in enhancing the search engine's favorable impression of web pages and enhancing the page weight.
4. Validity of page links: Try to avoid wrong links, check the validity and rationality of all links, and ensure the relevance of linked pages.
5. Effective content introduction: Effective content is the basic factor to attract users to browse the website, and it is also the foundation of the website. Providing rich and effective content is the most effective strategy for website promotion, and introducing the most effective content as much as possible is also an objective factor for long-term operation of the website. Make full use of high-quality content, so that the website can promote itself while providing users with valuable information. Therefore, before the website is officially put into operation, it is also very important to introduce information effectively, which must be adhered to for a long time.
The introduction of effective content includes:
1) enterprise information reporting;
2) Fill in product information and business opportunity information;
3) Perfection of information;
4) Fill in the recruitment information;
5) Build an effective member website (reference website);
6. Make a reasonable website map: Make a simple and easy-to-use list of website functions and modules for users, and try to show key modules, such as enterprise channels, help centers, member registration, etc. , so that users can quickly understand the main functions and basic framework of the platform and find what they need in time. At the same time, it provides a fast channel for search engine spiders, so that search engines can better understand the architectural layout of the whole website, and it can search other pages along the internal links provided by the website map.
The contents of website map construction include:
1) Make a website map index related to the importance of website content for navigation, columns, functions and some key contents;
2) Provide some short descriptive sentences for each link, and add the keywords of the target link appropriately in the description;
3) Because spiders only grasp the first three pages, try not to use too deep page links for the content of the website map.
The second step is to promote search engines.
After targeted optimization, we can start all-round external promotion, that is, we can start to submit the inclusion to domestic and foreign search engines and major classified directory websites. At present, more than 80% of the traffic of domestic websites comes from major search engines. While waiting for the inclusion of major search engines, actively submit website search applications to China Search Alliance and Yisou, and strive for more search sources. According to different stages of development, submit the inclusion to various search engines in stages, but pay attention to the content submitted, including websites.
The third step is to publicize the effective content of the website. The user groups targeted by the platform are enterprises or individuals with working nature, while the users brought by search engines are complex and diverse, and the purpose is not strong, but what we need is effective access, which will eventually produce a highly loyal user group. Therefore, it is also an important channel for us to carry out effective content promotion and targeted and extensive publicity for the user groups of the website. Including the establishment of Bolg, BBS, email marketing, viral marketing, soft text promotion, online advertising and some activities promotion: Bolg promotion: BOLG space is established in major blog websites as one of the promotion channels of B2B platform and a platform for publishing various promotion articles.