The Legend of Count Gucci Atind Winery.

May 23rd, 20 17 is a memorable day.

Gabrielle picked us up from Florence. After about half an hour's drive, she arrived at Bobiano Castle, and had not seen enough of Tuscany's endless green. This is the only winery in the world that brews wine in Millennium Castle, and it is also the only winery that ferments aged sweet wine on the top floor of the castle.

Traditional brewing methods and modern production lines are perfectly integrated here, and the taste and quality are perfectly presented.

After visiting the castle, everyone was surprised by its magic. Ferdinando GuiCialdini, the old count, and his wife Titi prepared a splendid and exquisite family dinner for us in their Millennium castle Bobiano.

Chateau Chateau's wine was accompanied by Mrs. Titti's food, and we had a good chat. ......

Ganriel: Mr. Gucciani never stopped working all his life, whether in the study or in the vineyard.

Kristin: Your noble family and your achievements are enough to make you successful in any way, and you don't need to spend so much energy running vineyards and manors. What makes you so enthusiastic about big companies and big businesses?

Your distinguished aristocratic life and achievements are enough for you to succeed in any form without spending a lot of energy running vineyards and wineries yourself. What makes you have such a lasting passion to run such a big industry?

Mr Guicciardini: haha ... I don't know ... maybe it's in my blood, in my DNA, where is the inheritance of Bobiano Castle? Chianti Fiorentini, for me, represents the guitar tradition since the XI century. I think it is necessary to create something new. My great-grandfather decided to run agriculture, and then my grandfather and my father maintained stability and development. I want to keep this land prosperous. Then I bought two other manors and land as vineyards. MASSI DI MANDORLAIA Manor was established from scratch in M orellino di Scansano, Maremma (southern coastal area of Tuscany). In these two manors, my wife Annamaria and I? We have paid a lot and hope to pass on our love for the heritage to others through our products. I sincerely hope that my nephew and adopted son Bernardo and his son Paolino will continue to do so with the same enthusiasm.

Ha ha laugh ... I don't know. . . Maybe it's in my blood, in my DNA. Fiorentini Chianti's Bo piano Castle represents the tradition of Guicciardini since 1 1 century. I think it is necessary to create something new. My great-grandfather decided to engage in agriculture, and my grandfather and father managed it steadily. I wanted to make this land prosperous, so I bought two other places as vineyards. My wife Annamaria and I have placed a lot of hopes on these two vineyards, and our love for heritage can be passed on to others through our products. I sincerely hope that Bernardo, my nephew, my adopted son and his son Paolino will continue to maintain the same enthusiasm.

So what is the origin of this family?

Since 1200, Guicciardini, one of the oldest families in Florence, has been in Florence, socially, politically and commercially. Is there an elevator in your life? The status of light and heavy. The most famous member of this family is the historian Francesco Guicciardini (1483- 1540). After completing the important duties entrusted by medici family, he retired to Florence and Bobiano, where? He completed a part of his masterpiece History of Italy, the first historical work in Italy.

Castello di Poppiano is an impressive medieval building, which was built at the turn of the first millennium as a fortress for Florence's external defense at that time. The three horns seen in the three-dimensional relief pattern on his family emblem were an effective command to boost morale in ancient wars, and now they have become the brand symbol of Gucci Atind.

According to the inheritance law promulgated by 1 199, it has been an important property of Guicciardini family for nearly nine centuries. For centuries, the hills around Castello di Poppiano have been the main places for agricultural activities of the Guicciardini family.

At present, the family business has expanded to hundreds of hectares, all of which are managed according to the concept of environmental protection. 1999, the Guicciardini family expanded its industry. They bought a new property in southern Tuscany, which is close to the coast and located in Maremma area in the middle of the "Morellino di Scansano" production area. In 20 15, they bought a new castle: a beautiful manor, located in the "classic Chianti wine" producing area, named "Gallone Luo"-a famous producing area marked by "black rooster".

After the family dinner, the old count took us to visit his library. In this place where he usually works and studies, four walls are covered with books from ancient times to the present: most of them are history books, plants and grapes, which is a vast ocean of knowledge. He took out a book from the back of his seat and said it was the second history book written by his predecessor, Francesco. The cover, paper and font gave people an ancient and profound feeling ... as if he saw Count Francesco whistling in the dust in a chariot, and as if he was quietly writing the first Italian history book in his study ... The wheel of history rolled forward ... Now, Count Guicciardini has stabilized his family business. Inherited the glory of his ancestors, and promoted the source of agriculture and grapes ... In an instant, we understood what he said about his passion for persistence and pursuit of Excellence in his blood and DNA. ....

Gabbrielle, we sent it to the Garden Hotel in Borgo Tavarnelle, and agreed that the old count would pick us up at 9:30 the next morning. ......

Because the environment of Borgo Garden Hotel is so good, several girls are so excited that they are still excited before going to bed. It is natural to stay up late. The next day at 9: 10, the front desk informed the old count that we were sleepy and busy washing. Mr Guicciardini is already calmly drinking coffee, recording something in his hand, and getting up calmly when he sees us in the past. Say good morning warmly. I wonder what he is writing. He gave me a magazine, opened a page and said, Look, there is a glass and crystal factory here. They can make very beautiful wine glasses and utensils. I just called them to ask for some information. ......

Treat people calmly and kindly, do things rigorously and scientifically, be keen on information, be knowledgeable and have a strong sense of time, which is an example for us to learn. ....

? Beyond honor?

Everyone in modern society is faced with a flood of information, most of which are superficial, illusory and worthless. The social atmosphere is Zhu Xi's boasting or even making it out of nothing, not to mention honor, which is bland. She also deliberately revealed her secret and sent it out to get a click-through rate. If there are more people like this, information will fly all over the sky, and too much information is related to your life. After the meeting, we found a stack of photo frames of products that have won honors over the years in an inconspicuous corner of the corridor. To tell the truth, we are all surprised, because the market sometimes recognizes these things, and consumers are also troubled by herd mentality. People also like to buy all kinds of consumer goods and products endorsed by celebrities, but these honors are shelved in Bobiano. We opened them one by one, and they are all awards in the wine industry. Gabriel said simply that these are honors given by some industries or governments, and the old count felt it unnecessary to hang them up. That's what happened. Compared with Gucciardini's family history and efficient management, these awards are only natural results. Why not show them as market chips? Why show off?

When eating, I was curious about the collocation of ingredients and seasonings because the food cooked by Countess Titi was so delicious. My wife is very warm and cheerful, joking while explaining, and recording it in my mobile phone notebook for me ... I noticed that the old count's eyes were full of love, so I joked: "When Count Ji Cialdini looked at her, it felt like love at first sight ..." Tidi's laughter was full of joy ... The old count looked at everyone and laughed. . .

On the morning of signing the general agent in China, the old count took us to the vineyard near Popia Castle. After the visit, he told us that he had an appointment with Florenka's car shop 1 1, because Mrs. Titi's car glass was broken, and he was not at ease. He's going to the store to confirm what kind of glass to change. 12 Say goodbye to us.

We just finished talking about all the matters, and the old count appeared in front of us on time and signed and sealed the power of attorney of Gucci Atind China. . .

It was really exciting. Since then, with the love of wine culture, we have the obligation to bring the ancient and aristocratic atmosphere of Gucci Atind Winery to China, share their exquisite and excellent products at affordable prices, and bring their spirit of pursuing perfection to our companions. . .

Dear friends, a few words can't describe our taste in Count Gucci Atind Winery. We can feel this feast intuitively, and the spiritual gains can only be expressed in words. However, we brought back some incomparable wines from the castle to share with our friends. Please leave a message or contact us to get a taste.

I look forward to going to Italy with you next time, tasting wine and delicacies in Count Gucci Atind's restaurant and feeling the aristocratic tradition!