What are the profit models of e-commerce websites?

1, online advertising. This is the most important and common online profit model. Domestic better portals (such as Netease, Sina, Sohu, etc. ), including industry portals, and even most personal websites have such a profit model, relying on other people's advertisements to survive. A new online short video website plays advertisers' online advertisements (such as youtube abroad, Tudou at home, Youku, etc. ) Waiting time before and after audio and video loading.

2. Download CRBT MMS, send SMS and other forms of value-added telecommunications. One of the craziest online profit models, almost every commercial website and personal website that ranks in the top100000 in the world is getting economic returns through SP. At present, SP is restricted by operators such as China Mobile, and its profit rate drops, and the market value of listed companies in the first-class mode shrinks. Typical representatives are air network, 3G portal network and so on.

3. Product trading websites, such as selling other people's products through websites (C2C and C2B modes), such as Taobao and Joyo, or selling their own products through websites and building their own commodity sales websites (B2C type). The profit-making means of this model include earning the difference between purchase and sale, earning the difference between express delivery, obtaining the rebate of commodity sales, and playing with cash flow by extending the account period.

Extended data:

exist problem

1, capital investment

B2C e-commerce in China has gradually become a very money-burning industry, and continuous capital investment is crucial. Several major B2C websites, including Amazon, JD.COM and Taobao, have invested heavily in building logistics systems.

2. Long-term losses

B2C enterprises in China have been in the strange circle of "financing, burning money, expanding scale and refinancing". When the capital channel is overdrawn, listing seems to be the last straw of the entire e-commerce industry.

In China E-commerce Research Center, the amount of financing in the field of e-commerce has exceeded $2 billion, but most enterprises are still at a loss. Many e-commerce companies focus on "losing money to earn scale": low-price marketing, price war, expanding product categories, and smashing advertisements to earn traffic.