How to train yourself to be an excellent salesperson?

Now when it comes to business and sales methods and skills, online search is everywhere, but from my first-line sales experience and the experience of so many enterprises in the service consulting industry, I think the so-called skills and methods are actually theoretical things that many people are talking about now. What we need is a practical and truly effective method. Salesman can be said to be the most basic position in sales, but it is also the most critical part in sales. Without the hard work of business people to explore the market, products can only be piled up in the warehouse, so the hard work of salesmen is self-evident, but many salesmen can't get the list. They are often "behind closed doors" when visiting customers, and the treatment is not satisfactory, so they feel that they have no motivation and passion and want to quit. As a result, after several years, there is still not much progress. Confused, I have been looking for a "panacea". Where is the panacea? It is not others who can "save" themselves, but themselves. How to be an excellent salesperson and how to be a gold medal salesperson, I will talk about my own views. First, attitude is everything. The correct attitude is the premise of doing the right thing. Before we engage in business, we must first know whether we really like this industry and whether we really want to join it. This requires you to have a good career plan. If you don't have a career plan but try, you are blind, so you must be mentally prepared. I used to be engaged in sales and wanted to make progress in management positions, but after entering the administrative work, I found that the "political struggle" was very serious, so I switched to sales. First of all, I started as a cosmetics salesman. From the first day I entered the sales industry, I set a goal for myself. I must stick to it until the end and never leave my job because of hard work. So before entering the sales industry, you must evaluate yourself and analyze your strengths and weaknesses. If you are determined to engage in this industry, you must first correct your attitude. Sales need to start from the grassroots business. During this period, you may be very bitter and tired, and you will encounter many difficulties. Are you ready? It is very important to have a correct attitude, so we should also have a positive heart, keep an optimistic attitude, and don't flinch easily when encountering difficulties. I often encounter difficulties in doing business in a cosmetics company. When I meet customers, I ignore them and even say something unpleasant, but I always treat them with peace of mind. No matter what attitude this customer has, I will never bring the family's emotions to the next customer. Because we are bringing opportunities and wealth to our customers, and he doesn't accept his loss, we should change our thinking. We are not begging customers, but negotiating with them on an equal basis. It is normal for the customer not to accept the pursuit of a win-win situation, which shows that his strategic vision is not enough, not because of me. If he can have this idea, there is nothing to be annoyed about. Therefore, attitude determines everything, and ideas are also very important. Second, it has become a rule to be able to endure hardships, endure hardships and persist in doing business. It's really hard to visit customers day after day, but it's not only hard, but also hard. What do you mean by suffering? In other words, we should have a clear goal, not do useless work, and spend our physical strength and energy in the right direction. For example, in doing business, you must first know who your customers are, which units and which institutions, and then know where your target customers are before you can visit them. If you sweep the street blindly, you are doing useless and thankless work. Learning to endure hardship is also a test and tempering of life, but it is more important to learn not only to endure hardship, but also to persist. If you persist a little longer, you will have more and stronger success discipline. When I started my business in a cosmetics company in Anhui, I also ran the market outside all day. At that time, I was mainly in northern Anhui, mainly engaged in specialty stores. In some counties in northern Anhui, such as Mengcheng, Lingbi and Sixian, I go to at least two counties a day, and each county has at least one customer. We took our suitcases and sample bags, rested on the bus to the county seat, got off to work, dragged our suitcases in one hand and carried our bags in the other, and then went to places where cosmetics stores were concentrated to visit customers one by one. We go to work at 8 o'clock in the morning and are still visiting customers at 9 o'clock in the evening. We have to drag our luggage and drive to two counties in one day. The degree of effort can be imagined. Hard work is not important. If you can talk about customers, at least lying in bed at night can give you some comfort. Some customers can't cooperate with each other once, and some need to visit and follow up continuously. I remember two clients in Huoqiu and Shucheng, Lu 'an, and I finally worked with them for more than a month. Through the first visit, I felt very interested, and the customers were very smart. They are all comparing, without giving a clear meaning to say whether to do it or not. I think we must keep up. So I often call to visit. When you visit, you don't talk about cooperation directly, but care about my customers, their business and life, and make him feel that you are a friend who can make friends. Then the first step is successful. So later, I used SMS to "attack" and often sent messages of blessing and greetings. In order to make your customers think about you every day, you are very close to success. Finally, with the greetings and blessings of phone calls and text messages, the list was taken down one month later. Huoqiu's boss said he was willing to use our products because he thought I was a good person. In fact, doing business is just like falling in love. We should stick to it. If you show the spirit and persistence of pursuing girls, there is a great possibility of success in business. It's a pity that many salesmen don't want to stick to it, and they forget their old customers when they have new customers. In fact, we didn't notice that interested customers are not only comparing products, but also comparing your character with your company's reputation, so we should take the initiative. Third, you must be smart, good at thinking and summing up. Doing business requires not only suffering, but also being able to talk. It is very important to have strong understanding, thinking ability and being good at summing up. Understanding means that you should be able to quickly understand the meaning of the leader, the method of doing things, product knowledge, how to express it concisely and accurately, and how to use it flexibly in the company. When talking about customers, you can quickly detect their intentions. Through their words, you can know what they want, what they want, and learn to read and read. Thinking is also particularly important for business people, because we will encounter many problems in the process of doing business, and these problems may not be solved by us, but it is precisely because they cannot be solved, so we must think about why there are such problems, what is the root of the problems, what methods are needed to solve them, whether there are many methods, and which methods are more suitable. This is very important and will be summarized when we learn to think. Those who fail can learn lessons to avoid hitting a wall next time, and those who succeed can sum up their own methods and experiences, so thinking and summing up can make people grow and make rapid progress for business people. Fourth, don't miss any sales opportunities. Opportunities are for those who are prepared. In the process of doing business, I deeply realize that the opportunity is actually created by myself, and any target customer may become your customer, just to see if you have noticed it. In the process of making cosmetics, there is a small grocery store in Mengcheng County, Anhui Province, where only a few bottles of cosmetics are put. In the eyes of cosmetics salesmen, this is not the object of visit, but I think any store selling cosmetics may be a potential customer, so I went in to visit. After a chat, I realized that this store felt that the grocery business was unprofitable, was decorating a bigger facade, was preparing to open a cosmetics store, and was choosing brands everywhere. So don't miss any sales opportunities, because opportunities don't jump out of themselves. 5. Be sincere and learn to serve customers. In the concept of many salesmen, the ultimate goal of doing business is to get customers' money. In fact, this is the most primitive and primary sales. Do business from the customer's point of view, serve customers, help customers sell products, and guide customers to sell products, instead of just thinking about refunding money. In the process of doing business, many customers are infected by my sincerity, not persuaded by boasting. For example, customers like Huoqiu and Shucheng mentioned above convey their sincerity to them, making them feel that I am not selling products but making friends. My attitude is sincere, and the chances of clinching a deal are great. Visiting a cosmetics store in Suzhou, the boss is very busy, doing business. I didn't bother him, but waited beside him. At this time, another salesman came to deliver the goods. Because the boss couldn't leave, the salesman unloaded the goods at the door, so I helped move the goods into the store. I think it's just a piece of cake. I didn't expect the boss to see it, so when the boss finished talking, the boss readily agreed to make our products. Afterwards, my boss told me that he was moved by my feeling of being polite, taking the initiative to help move things, being diligent and considerate, and being good at serving customers, which is also one of the important reasons for our cooperation. In the process of doing business, we should treat the dealer as a friend, help him and help him sell products, instead of calculating him and forcing him to pay back the money, because only when the goods from the dealer reach the hands of consumers will he continue to purchase. If we rely on the dealer's inventory to force the payment back, but the goods in the dealer's warehouse don't move, then the final damage will be the interests of the manufacturer. Sixth, the necessary qualities of a gold medal salesman An excellent salesman should have some qualities in addition to the above points. (1) An active salesman is not the kind of person who likes to sit together and drink coffee. You must be a positive person; There is energy and confidence in your footsteps, giving people the feeling that "I am happy because I am busy". (2) 90 minutes of high concentration without interference will be more effective than a whole day of casual work. People waste time in unimportant activities every day, which may be as many as several hours. If you can make good use of one hour wasted every day, you will have 365 hours or 45 working days a year. In other words, if you can concentrate and don't waste time on long telephone conversations and unorganized work, you will greatly improve your productivity. (3) understanding. You should be able to put yourself in others' shoes. Although it is impossible to know exactly how others feel, you must always work hard. Courage Courage gives you special strength to deal with unpleasant work. Courage makes you proactive, frustrated and unyielding, and you are not discouraged when you are defeated. When you make a mistake, you will accept the blame without any excuse; But when it comes to truth, you will fight for it. Courage is determination, enterprising and perseverance. Every truly successful salesman must be a man of courage. (5) The success of the plan Nothing will happen naturally, it must have a good plan. If you want to realize your hopes and ideals in life, you must set goals first. Your goals must be appropriate, compatible and thoughtful. Although a person has accumulated a lot of wealth, it has destroyed family relations and hurt his health. It can't be called success at all. Therefore, as a salesman, you must plan your life well. You can plan your life according to the following five steps: First, make a dream list. What do you want, what do you have, or where do you want to go, etc. Whether it is practical or reasonable, write it down. Secondly, the dream list is divided into six parts: material, social, intelligent, financial, spiritual and family life. Some items in the dream list may belong to two or three parts at the same time. Third, determine their priorities. Decide how important things are to you. We can't aim too high at this stage. You must analyze the strengths, weaknesses and past achievements of each field. In this way, we can get a good index. You should start with smaller, more achievable goals. Small success will bring you confidence and then achieve big goals. Fourth, concretize your dreams. That is, set it as an achievable goal. Then, you should reflect on yourself: "If these are what I want, why can't I get them?" The reason why you can't achieve it is the obstacle that you must work hard to overcome; At the same time, write down the answer to how to overcome obstacles and the reward after completing the goal, and finally set a deadline for yourself to complete the goal. At this stage, you can already evaluate whether the goal you set is worth fighting for. If the answer is no, you must give up the goal or modify it. If the answer is yes, you should go all out to achieve your goal, and your will and desire will be further enhanced. Fifth, when you finish your goal, leave a written record immediately. In this way, you can not only learn from and improve in your future study, but also give you positive strength, thus cultivating a strong habit of success. (6) In the model discussed by enlightened sociologists, the development of salesmen and children is equally important. In the group where people live, people can often find people who are better than themselves. Those people inspire people to strive for higher goals and make us more modest. Therefore, you must have an open mind, listen to and learn from everyone you meet in your life, and accept ideas from all sides. (7) Health Nowadays people often ignore the close relationship between physical health and mental health. People often neglect to exercise healthy bodies. This negligence weakens people's resistance to diseases, and at the same time, it also affects other areas of people's lives. Jogging, swimming, mountain climbing or other similar activities are all good for your health. (8) Any beneficial hobby that exceeds a certain limit may have adverse consequences, and so does work. If you want to be an excellent salesman, you must work hard, so you need to make appropriate adjustments to relax your nervous working mood. In this way, when you go back to work, you will be more efficient and feel the joy of work. Through the above analysis, I think the last two points are very important: first, let the dealers appreciate you; Second, let the dealers rely on you. If you can do these two things, you will be invincible and become a real gold medal salesman.