Wu Lianyin, doctor of engineering, is committed to the training, consulting and research on the strategy, technology and application of enterprise management and informatization. He has rich consulting experience in CRM, ERP, process management, project management and other fields, and has provided consulting and training services for dozens of enterprises at home and abroad.
Chinese name: Wu Lianyin
Nationality: China.
Occupation: contributing writer
Masterpiece: "Why IT planning is difficult to land-Analysis of Party B's reasons"
Degree: Doctor.
Areas of expertise: strategy, technology and application training of enterprise management and informatization.
brief introduction
As a special contributor, Mr. Wu Lianyin has published many articles in well-known magazines such as Internet Weekly, and opened a column of "Dr. Wu's Views" in AMT Frontier Series. He has accumulated rich practical experience in the field of management informatization, and successfully led and participated in providing suggestions on enterprise management and informatization for many well-known enterprises, such as Bright Dairy, Shanghai Hitachi, Zhonglian Heavy Industry and Beijing Chaohua Technology. , and also provided advanced training for many enterprises. Main training fields: CRM, process management, IT project management.
works
Why IT planning is difficult to land —— Analysis of Party B's reasons.
Introduction: On September 27th, AMT held a summit seminar on strategic guarantee system in Quanzhou. The topic assigned to me is IT planning and landing, which discusses why IT planning is difficult to land. This is also a mystery I want to solve when I arrive at Party A. When I was consulting a company, I was always full of complacency when I finished an IT planning project. Looking at a pile of reports that have been written with countless efforts, the top management of the enterprise recognized it and fulfilled its promise to the customer CIO: I helped you get the money, and it was a lot of money, and the top management passed the resolution. But we often find that the customer's CIO is like receiving a hot hand.
"How to choose CRM according to the characteristics of the industry"
Introduction: Compared with ERP, CRM is more industry-related in function. In the process of selecting CRM application software, how to determine the support focus of CRM system according to the characteristics of the industry? How to determine the type and selection direction of large-scale system according to the different characteristics of CRM system? How to grasp the key requirements of CRM according to business and management needs? These are very important and must be made clear in the process of CRM system selection. This paper will discuss these problems, hoping to help the choice of enterprise CRM system. Industry characteristics and key analysis supported by CRM We know CRM management.
The consultant's ability comes down to listening, speaking, reading and writing.
Introduction: The longer I work as a consultant, the more I feel that the consultant's ability is ultimately the ability of Chinese: listening, speaking, reading and writing. These abilities-communication skills are the basis and external expression of all other abilities. Otherwise, even a talented and omniscient person cannot pass it on to others. So which ability is more difficult to achieve? If you have experienced a cycle of understanding and improving these four abilities, it means that you have reached a certain level. A consultant who has just entered the business will definitely find it easier to listen to others than to speak by himself, to speak by himself is easier than to read other people's things, and to read other people's things is easier than to write by himself.
Several basic concepts of sales process management in CRM
Introduction: Recently, in the process of helping several customers to analyze and select the requirements of CRM system, it was found that customers' understanding of some basic concepts of CRM was very vague, especially several concepts of sales process management, which were very important for the selection and implementation of enterprises. The sales management module (usually called SFA) mentioned in CRM is actually the management of the sales process and the formation process of sales orders, which refers to the whole process management from obtaining sales leads to making orders. ERP also has a sales management module (SAP is called SD, Oracle.
The marketing director is actually very easy to be.
Introduction: An expert who once worked as a marketing director in a large company that produces and sells beverages has worked as a marketing director in a large company that produces and sells sports shoes. In less than three months, he changed the history that the marketing plan of this enterprise was difficult to implement, and the sales performance climbed steadily, so he was known as "the God Man". Why is it so powerful? There must be something fishy in this, so I had a deep chat with this expert in the teahouse. Wake up the dreamer in one word: the marketing director is actually very good! The following are excerpts from our conversation, sorted out and shared with you. I hope you feel enlightened, too. The marketing director's surname is Wang, and the next one is Wang. Wu is naturally mine.
Project manager: Let major departments not become bottlenecks.
Introduction: A high-level consultant is not necessarily a good project manager, because in a sense, you may trust yourself too much. You don't trust or believe that your project members can do the work as well as you, so you want to do everything by yourself, but there are so many projects that you are too busy, but the project members are idle, eager to help you, and occasionally help you, and you are scolded. Only looking at you with infinite sympathy, looking at this poor so-called project manager. Over time, the project has become your own project, and the project members have become spectators. You complain every day that these people are really stupid.
Seasonal main line of the operation law of clothing industry
Brief introduction: Doctor of Engineering, devoted to the training, consulting and research of strategy, technology and application of enterprise management and informatization, has rich consulting experience in CRM, ERP, process management, project management and other fields, and has provided consulting and training services for dozens of enterprises at home and abroad. As a special contributor, he has published many articles in well-known magazines such as Internet Weekly. He has accumulated rich practical experience in the field of management informatization, and successfully led and participated in providing suggestions on enterprise management and informatization for many well-known enterprises, such as Bright Dairy, Shanghai Hitachi, Zhonglian Heavy Industry and Beijing Chaohua Technology. , and also provided advanced training for many enterprises.