1. Determine the type of logo.
Different corporate culture and brand image are suitable for different types of logo design. Common types are letter symbols, graphic symbols and combination symbols. Before determining the logo design style, we need to consider the brand characteristics, target audience and the information that the design needs to convey.
2. Refine the main elements
Once the LOGO type is determined, we should consider transforming abstract ideas such as brand positioning and product/service features into visual elements. These elements can be letters, numbers, small icons, lines or other forms, but they must be able to clearly express the brand or its related information.
3. Design sketch
Before the formal design, you can start to design sketches and quickly put forward a number of different design schemes. These design sketches can be drawn by hand or by drawing software on the computer. Then evaluate each sketch, optimize and keep one or two best schemes.
4. Prototype drawing design
After selecting the best scheme, design the prototype diagram. This is a detailed and comprehensive manuscript. At this stage, details such as modeling and color should be considered, and elements such as text can also be added. Designers can use various drawing software and make several modifications until they reach the ideal state.
5. Testing and review
Finally, there is the testing and review stage. At the end of the design, we should verify the visual performance effect of LOGO in different media, and consider the special needs of LOGO from the perspective of use. After that, internal evaluation was conducted and external opinions were incorporated to ensure that the feedback received was positive.
In short, a successful Logo needs a deep understanding of the brand, combined with brand positioning and target audience, and more importantly, it is simple, clear and well-known, and can carry out multi-point marketing strategies in a small scope. In the process of design and creation, remember that a good Logo is likely to become the chief representative of the enterprise, which can leave a deep impression on the audience and enhance the commercial value of the enterprise through differentiation.
Zhonghui Design Original Logo Design Works
The above is provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design. I have been deeply involved in the design industry for many years, and many design cases are available for reference. I hope it helps you.