The importance of corporate culture is a new management concept, which reflects the general laws of modern production and market economy. The importance of corporate culture is a modern management theory gradually evolved on the basis of management science and behavioral science, and developed under the conditions of rapid development of science and technology, continuous improvement of socialization level and increasingly fierce market competition. Its purpose is to meet the material and spiritual needs of employees through spiritual (emotional), material and cultural means, so as to improve the centripetal force and cohesion of enterprises, stimulate the enthusiasm and creativity of employees and improve the economic benefits of enterprises.
The importance of corporate culture is a collection of material and material factors such as values, codes of conduct, ethics, interpersonal relationships, rules and regulations, factories, products and services formed by enterprises in their long-term business activities, but the importance of corporate culture can never be achieved by giving enterprises some loud and empty slogans. IBM's corporate culture is to respect others, pursue Excellence, and think twice before you act; Intel's corporate culture is result-oriented, constructive contradiction, pursuit of Excellence, equality and discipline.
The importance of corporate culture is integrated in many aspects, such as business philosophy, management mode, values, group consciousness, moral norms and so on. The importance of corporate culture is an important guarantee for deepening the system reform of state-owned enterprises in China. At present, under the condition of market economy, enterprises are facing severe challenges. After China's entry into WTO, overseas goods will be continuously imported into China, and international competition and domestic competition will become more intense. The importance of corporate culture requires us to emancipate our minds, renew our concepts, and establish a competitive concept of seizing every minute, advancing with the times, pioneering and innovating, and being brave in making progress; Get rid of the egalitarian distribution concept and establish the distribution concept of paying according to work, giving priority to benefits and getting more for more work. Get rid of confusion, hesitation and stagnation, and establish the concept of lifelong learning, constantly updating knowledge and positive self-improvement. In the process of deepening system reform and establishing modern enterprise system, it is necessary to coordinate interest relations with economic ties and adjust employees' ideological concepts with cultural ties to provide spiritual motivation and ideological guarantee for deepening reform.
Paying attention to the humanistic power of corporate culture can create a relaxed working environment for employees with harmonious interpersonal relationships, giving full play to their respective abilities, realizing themselves and enriching their lives. The cohesion of corporate culture can unite employees around the enterprise by establishing the same values and corporate goals. The importance of corporate culture makes employees have a sense of mission and responsibility, consciously concentrate their wisdom and strength on the overall goal of the enterprise, and unify their personal behavior in the same direction of corporate behavior, thus condensing into a huge driving force to promote the development of the enterprise.
The rapid development of science and technology puts forward higher requirements for the management of enterprises. In the past, mechanical, rigid and imperative management has not adapted to the requirements of modern management. Only when enterprise management is based on enterprise culture, the importance of enterprise culture applies the power of culture and non-economic means to manage employees, and completes the transformation from the past management "body" to the present management "heart", can management be modernized. Only by taking respecting people, inspiring people and cultivating people as the starting point and destination of management can enterprises form a healthy and energetic internal atmosphere and have a higher level of enterprise management.
Therefore, an enterprise that pursues profit maximization must continuously increase its loyal customer base and improve their trust in the enterprise if it wants to have good and sustainable economic benefits, so it must establish a good corporate image. In other words, good economic benefits come from good corporate image, and good corporate image depends on excellent corporate culture.