Advertising agency is the core of advertising companies, and planning advertisements on behalf of advertisers is the most essential function of advertising companies. Specifically, it includes conducting market research and analysis for advertisers, establishing market targets and advertising targets for enterprise development, formulating advertising plans and selecting media for agents.
Starting from their own professional fields, advertising companies provide advertisers with advertising themes and realize their advertising creativity, conception and planning.
2. Making advertisements for advertisers
This refers to the activities of advertising companies to transform ideas and ideas into concrete external expressions of advertising products. Choosing the most expressive, influential and infectious methods to express creative advertising ideas objectively, truly, aesthetically and artistically is the fundamental requirement of advertising companies.
3. Publish advertisements for advertisers
After planning and making advertising works, advertising companies will deliver advertising information to the general public in time and quickly through the reasonable selection and application of advertising media.
When advertising, advertising companies should consider the interests of customers, pay attention to choosing the media with the best performance and communication effect and the least investment, pass the advertising information to the most potential buyers, guide the public to recognize and accept the information of advertisers, and produce purchasing behavior.
4. Feedback advertising information for advertisers and evaluate the advertising effect.
After the advertising company publishes advertisements on behalf of its clients, it shall conduct market research and research on the published advertisements, scientifically measure and evaluate the advertising effect, and timely feed back relevant market sales information and relevant change information to advertisers.
5. Provide consulting services for customers.
Advertising companies should provide advertisers with all-round information such as product planning, product design, market positioning, marketing strategy, advertising activities, public relations, etc., and provide customers with all-round consulting services to realize the rational flow and optimal allocation of enterprise resources and promote the development of operating enterprises.
6, affect the level of advertising industry
For the advertising industry, advertising companies are one of the most important subjects in the advertising industry. The development of advertising company activities will affect the overall level and development of advertising industry. When advertising companies cooperate with customers and media, they have a certain regulatory effect on the capacity, distribution, flow direction and trend of the advertising market.
Extended data:
According to the classification of media:
1. Print advertisements: including print advertisements and print advertisements. Print advertisements include newspaper advertisements, magazine advertisements, book advertisements, poster advertisements, flyer advertisements, product catalogues and organizational introductions. Printing and painting advertisements include wall advertisements, street sign advertisements, tool advertisements, packaging advertisements and calendar advertisements.
2. Electronic advertisements: mainly include radio advertisements, television advertisements, movie advertisements, computer network advertisements, electronic display screen advertisements, neon lamp advertisements, etc.
3. physical advertising: It mainly includes physical advertising, window advertisement and gift advertisement.
Baidu encyclopedia-advertising company