According to the statistics of riders' headlines, in April this year, there were at least 10 personnel changes, which is equivalent to a car company executive leaving every three days or so. In any case, innovation and change are also eternal topics in automobile rivers and lakes.
FAW Group: the busiest car company in April
In April, the earliest personnel adjustment occurred in FAW Group.
On April 1 day, Wang Gang, the former executive deputy general manager of FAW Toyota, was transferred back to FAW Group to be responsible for the sales business of FAW Hongqi and served as the chairman of FAW Travel Technology Co., Ltd.; Huang Yong, the current head of human resources department of FAW Group, succeeded Wang Gang.
On April 13, Duan Ning, Marketing and Public Relations Director of North China Sales Division of FAW-Volkswagen Sales Co., Ltd., was promoted to FAW-Volkswagen Public Relations Director, and the post-80s executives quickly took office.
On April 24th, the board of directors of FAW Car Company elected Hu as the chairman of the ninth board of directors of the company and appointed Zhu Qixin as the general manager of the company. Of course, then FAW Car was renamed faw liberation, and Hu became the head of the commercial vehicle listing platform of FAW Group.
On April 27th, Liu Lantao became the deputy general manager (product marketing) of Audi Sales Division of FAW-Volkswagen Company, and Hu became the deputy general manager (Volkswagen Brand Customer Experience Center) of FAW-Volkswagen Sales Company.
/kloc-there were four or five major personnel changes in October, and FAW Group was the busiest car company in April. But it also shows the ambition of FAW Group to make breakthroughs in all aspects.
Both Dongfeng and Chang 'an have made adjustments.
Since FAW Group made such a big fanfare in April, Dongfeng and Changan, as the three major automobile central enterprises, are naturally unwilling to lag behind. This month, their personnel adjustment is not small.
On April 7, Ding, the former vice president of Dongfeng Motor Co., Ltd., became the general manager of Dongfeng Passenger Car Company, and was fully responsible for Dongfeng's independent business. At the same time, Chen Hao, former deputy general manager of Dongfeng Nissan, will be the vice president of Dongfeng Motor Co., Ltd. ..
In this epidemic, Dongfeng Motor is the most seriously affected enterprise. Judging from this adjustment, young Chen Hao still has room for improvement.
On April 7th, Wu, the former executive deputy general manager of Changan Auchan Automobile Sales Company, was transferred to the executive deputy general manager of Changan Sales Branch to be responsible for the marketing business of Changan. At the same time, Wang Jinhai, former executive deputy general manager of Changan Mazda Sales Branch, will soon be transferred to the post of executive vice president of NDSD of Changan Ford.
Changan Mazda seems to have done a lot of actions in and out of the game. However, for Mazda, which is a little small at present, it may be more important to accelerate the launch of competitive new products in addition to the update of marketing methods.
Geely and SAIC slightly fine-tuned
On April 16, Che Yanhua, Vice President of Volvo Greater China Marketing, will be transferred to Polaris Automobile to be responsible for marketing. Obviously, this personnel appointment and dismissal is a personnel transfer within Geely Automobile Group. After all, Volvo and Polaris are brands owned by Geely. However, it can also be seen that Geely attaches importance to Polaris, a high-end new energy vehicle brand.
On April 28th, Tang Yuejin, former marketing and public relations director of MG brand, was blasted to join Dongfeng Da Yue Kia as vice president of marketing.
On April 30th, Sean, Chief Digital Officer (CDO) and Executive Director of Marketing Department of SAIC Passenger Car Company, was fully responsible for the MG brand. This action should mean the promotion of mg's status. Compared with Roewe, MG's overseas market may be better. It is also reasonable to strengthen organizational leadership.
Comments: In March, the automobile rivers and lakes ushered in a major adjustment of the new forces of building cars; In April, a large wave of traditional car executives changed doors. It's really a good thing that you sing and I come on stage. Of course, the subsequent impact of these personnel changes on major car companies may take some time to see.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.