Customers who order the boss consulting service package can consult any enterprise management problems with the Zhong Yi expert consulting group by telephone during the ordering period.
A monthly report of boss consultant.
According to the "boss learning" system designed by the management master Dr. Song Xinyu; The content covers: world trends, self-cultivation, employment, management, cases, marketing, management and other boss-necessary boutique content!
Including more than 500 successful entrepreneurs and experts, the latest practical management methods and know-how; Let you read only the most useful words!
Dr. Song Xinyu and other management masters personally participated in the comments, which brought more inspiration to the boss from different angles!
One Boss Advisor tool CD per month.
Provide specific operation methods, steps, tools or small software for a difficult problem in the boss's actual work every month to make management more practical and simplified!
Unlimited written consultation by experts throughout the year
Customers who order the boss consulting service package can consult the Zhong Yi expert advisory group in writing about any enterprise management problems during the ordering period.
The upgrade of Boss Advisor also includes the following services.
Boss consultant report Mp3 edition
Simultaneously provide mp3 version of Boss consultant report, which can be copied to computer, mobile phone, MP3 and mp4 to help you study easily when traveling.
Download Boss online knowledge tool library
You can download all present and past reports, MP3 players and tools for free, which is convenient and complete. The title "Let Management Return to Simplicity-Dr. Song Xinyu Helps You Grasp the Key of Management" was published by Song Xinyu, the author of Central Compilation Press, with a price of 32.00 yuan, and the ISBN was ISBN 978-7-5 1 14-6. The publication date is July 20 10. The book is divided into six chapters, namely Management.
The key to simplifying enterprise management lies in: managers find the goal and direction for the enterprise, divide and rule the organization, do more experiments in enterprise management, realize effective monitoring and authorization, cultivate talents for the enterprise and manage their roles well. Managers grasp these six key points of enterprise management, which will naturally make management simple and efficient. The main content of each episode of "boss learning-8 compulsory courses for bosses"
Boss's first lesson: the general trend of the world determines success or failure.
1. Five strategies to cope with the world trend
2. About the relationship between enterprises and political circles
3. Impact of Financial Storm on Enterprises: 10 Big Risks and Countermeasures /9 Big Enterprise Opportunities
10 enterprise risks and countermeasures under the financial storm
Nine Business Opportunities under the Financial Storm
The boss's second lesson is how to make a profitable enterprise unprofitable.
The boss's third lesson The lack of talents in enterprises is because the boss has not fulfilled his responsibilities.
1. The boss's first tool is also a management tool to solve the talent problem: holding shares.
2. Establish and improve the five personnel systems.
Organizational structure/welfare and salary system/performance appraisal system/promotion channel/training system
The boss's fourth lesson The boss's accomplishment determines the fate of the enterprise.
1. The boss's motivation, money, wealth, values,
2. The boss's leadership, stress, family, health and self-cultivation.
Boss Lesson 5 If the boss has no goal, the enterprise has no goal.
1. Five suggestions to solve the target problem
2. The boss's management tools to solve the target problem
The second management tool: self-motivation
The third management tool: target question list
3. The boss's fourth management tool: establishing the board of directors.
Boss, the goal of lesson 6 has not been achieved. Your strategy is wrong.
1. Several cases about enterprise strategy
2. Two suggestions to solve strategic problems
Suggestion 1: Cultivate your strategic awareness.
Recommendation 2: Think and innovate your strategic model 3. Two tools to solve strategic problems
The boss's fifth management tool: eight principles
The boss's sixth management tool: enterprise diagnosis questionnaire
The problem of the boss's execution Lesson 7 is not the problem of the employees, but the problem of the boss.
Enterprise is a system, and the boss must solve the problem of management system.
5. Establish the boss's management system
Self-management system/information management system
6. The seventh and eighth management tools for bosses: five core documents of enterprise management/basic reporting system of enterprise management.
Boss lesson 8 lifelong learn is that only way to solve the boss's problems.
1. The secret of effective learning: learning in use/learning wholeheartedly/finding the right teacher/learning in communication/teaching others is the best learning/using learning tools/learning from time to time.
2. The boss's ninth management tool: reflection day/study week
3. The boss's tenth management tool: recommended bibliography
Five control and excitation systems are introduced.
The best control is motivation: control people through motivation.
Dr. Song summed up the problems faced by enterprises about people into four categories: The first category is what if employees are not enthusiastic about their work? The second category is what if the employee turnover rate is too high? How to retain core employees? The third category is what kind of incentive mechanism can make employees play their greatest potential? The fourth category is how to motivate different people.
Dr. Song said, "The best control is to control people through incentives, which is why when I talk about control, I will spend a long time teaching the principles and methods of incentives. Only by learning to motivate can employees devote themselves wholeheartedly. "
Control-Balance Eight Different Forces in Enterprise Operation
Why control: management promotion is to let enterprises enter adolescence steadily from childhood.
The purpose of control: let employees take the initiative to do things well.
Five systems of enterprise control
Personal self-control system: the self-cultivation of managers-control yourself, and the enterprise will always have motivation.
Belief system: the core value of enterprises-enterprises with spirit are "terrible" enterprises.
Border system: the "high voltage line" of enterprises-avoiding risks and freeing managers from trivial matters
Automatic control system: the enterprise's "constant temperature system"-to ensure the enterprise to achieve its goals.
Open control system: learning system-let enterprises adapt to the environment and maintain long-term stability.
Seven tools to realize enterprise control
Information system: Let the numbers speak and guide your decision.
Reporting system: improve execution and save control time.
Meeting system: one-minute meeting is also management.
Key indicators: orders/turnover/inventory/accounts receivable/cash flow/labor productivity. ...
Post design and task control: avoid overlapping and mutual control of departments.
Deploy personnel: put the right person in the right position.
Establishing enterprise control department: a revolution to reduce management pressure
Incentive-the most effective control means
Why motivation: personnel crisis is the most common crisis faced by leaders.
The purpose of motivation: to maximize the potential of employees.
Five doors for people to move (power mechanism of five-door opener)
The first door: interests and interests-interests are people's greatest behavioral motives.
The second door: norms and values-the reasons for putting forward the belief system
The third door: feelings and habits-no motivation is also motivation.
The fourth door: self-positioning, self-expression-let employees fully express themselves
The fifth door: affection and care-make sensational just right.
Five-force model of employee motivation (five fingers can catch people)
Lara: A sense of mission makes employees do things from the heart.
Thrust: the incentive of money
Pressure: introducing competition mechanism to improve efficiency
Normative power: Clever use of employees' psychological, moral and social norm incentives.
Self-motivation: Understanding the real motivation and needs of employees is the most stable and lasting internal motivation.
Establishment of incentive system
Encourage with personal management skills: distinguish recognition, praise, criticism, reward and punishment. Where is your mistake?
There are different incentives for different types of people: incentives for senior managers, incentives for sales people/production people /R&D people.
Ten Answers/Ten Commandments of Motivation: Grasp the essence of employees and self-motivation from both positive and negative angles, and give managers an "extremely sharp axe"
A young man went to cut down trees, and his daily task was 10 trees. The young man gets up early and works hard. He goes to bed later and later every day and spends more and more time cutting down trees. But to his disappointment, he cut down fewer and fewer trees. On the fifth day, he only cut down five trees a day. At this moment, an old man passed by and asked him, "Young man, why don't you stop grinding your axe?" The young man shook his head and said, "I don't have time."
Combining the practical experience and management theory of hundreds of Chinese and foreign enterprises accumulated in the past 20 years, Dr. Song created "Eight Tools for Effective Managers" precisely to give you an increasingly sharp axe.
You will get: 8 management tools explained in detail by Dr. Song Xinyu with his unique German rigorous attitude and absolutely pragmatic language. You can master these simple professional tools as systematically as engineers, accountants and lawyers learn professional formulas and regulations.
You will get: the management essence obtained by Dr. Fredmund Malik, the hottest management master in Europe and a professor at St. Gallen University, from his nearly 30 years of management training, and the survey results of management quality requirements of 600 large German enterprises.
You will have the opportunity to completely eliminate some popular management fallacies from your mind, such as
Employee Satisfaction Theory-Song Bo Scholars Association will tell you that it is excessive to expect enterprises to bring satisfaction and happiness to employees.
Leadership is omnipotent-Song Bo scholars will tell you, don't look around, look for energetic, energetic, far-sighted and personable leaders. Instead, use the people around you to do what is right for them.
Only subordinates should accept management-song bo will tell you that the most difficult problem is how to manage the boss.
On Management Culture —— The Association of Scholars of Pine and cypress tells you that corporate culture is important, but effective management is the premise of effective culture.
Social benefits: five tasks that effective managers must complete, seven principles that should be followed in communicating with people, …
How to be an effective manager?
Seven principles that efficient managers should follow when communicating with others.
Results-oriented-only results make sense.
Obey the whole-managers should look at the overall situation, pay attention to the whole and let subordinates understand the whole.
Concentrate-An efficient manager does the most important thing first, not the second.
Take advantage of the advantages-take advantage of the existing "advantages" of employees instead of overcoming "disadvantages"
Build trust-trust is more important than incentive mechanism/corporate culture/management style.
Think positively-ask yourself why not? Don't say yes, but (well, but)
Full authorization-The higher the position, the more authorization is needed. You always have more important things to do.
What is the secret weapon of efficient managers?
Eight tools that efficient managers must master.
ABC Analysis and System Abandonment —— Managers should first learn "What should we not do?"
Management by objectives-there is no management without objectives, and the correct objectives are agreed with employees in accordance with the six-step model!
Efficient meetings-80% of managers admit that 60% of the time is in meetings, and 60% of meetings are inefficient and effective!
Reporting system-reading information for one minute is more than listening for one minute.
Post setting-the post must be big; Let employees concentrate on one thing; Choice must take advantage of its advantages; Posts must be for ordinary people.
Performance evaluation-doctors pay attention to the condition and managers pay attention to the advantages. There is no uniform standard and model for evaluation!
Budget system-budget is not only the work of the financial department, but also the work of every manager. Budget is the best tool for creative use of key resources, especially human resources.
Personal work style-don't work harder, work smarter!
What should managers do?
Five tasks that an effective manager must complete.
Set fewer and more ambitious goals-the more difficult the situation, the more short-term goals are needed.
The effective implementation of the organization-the symptom of poor organization: the improvement of management level; Continue to talk about interdisciplinary work
Reasonable decision-making-clarifying different opinions is the premise of making a good decision. A basic task of managers is decision-making.
Effective monitoring is necessary, but it must be minimized. Six-step control
Cultivate talents-don't abuse praise, and don't determine successors. The eight principles of treating subordinates equally, rather than the relationship between superiors and subordinates, come from practice to guide practice-making success possible.
Dr. Song Xinyu condensed the theory and practice of enterprise management accumulated in the past 20 years and the management practice of hundreds of Chinese and foreign enterprises he personally experienced into an eight-hour VCD training course-the eight principles of enterprise success.
Learn from it:
Dr. Song Xinyu gave you a detailed lecture on "Eight Principles of Enterprise Success" with a unique German rigorous attitude and absolutely pragmatic language. He will analyze dozens of successful cases of small and medium-sized enterprises that are impossible to hear in other training courses, and teach you simple and easy management tools to keep you in sync with the most successful managers.
Harvard professor H.Simon's survey results of 500 successful small and medium-sized enterprises. Through this survey, Professor Simon discovered the secret of the success of the world's "invisible champion".
Mr. Mewes of Germany summarized after 50 years of strategic training for tens of thousands of enterprises and10.5 million people. German small and medium-sized enterprises created a lot of success with his theory after the war, and he created many millions and billionaires for Germany. The eight principles stem from practice and guide practice-making success possible.
Principle 1: concentrate on your efforts, but you can't find a way for enterprises to break through? Concentrate on one thing!
There are no miracles in the world, only concentrated forces/scattered traps/the easiest thing to do is first/don't be delayed by opportunities/hidden champions /80: 20 principle/portfolio analysis/invincible prices.
Principle 2: find the right focus. You try your best in everything, but you have no joy in success? Find the focus!
Give up the trap of "all-round development"/perfectionism/shift the focus/deepen in the process of enterprise growth, and don't develop in a wide area/strategic determinism/law of shortage factors.
Principle 3: seek simplicity. In order to expand the scale of the enterprise, you keep doing "addition", but you find it more and more difficult to manage? Seek simplicity! Less is more/more complicated trap/common mode of modern enterprises/simple goal/becoming a leader/big fish in a small river/chain reaction/automatic mechanism/the most important internal index of enterprises /ABC analysis.
Principle 4: Emphasize the strong and avoid the weak. You try your best to eliminate the defects of the enterprise, but you can't open the situation? Emphasize the strong and avoid the weak!
Don't pay attention to your own weaknesses, try to give full play to your strengths/abandon the trap of strengthening your weaknesses/establish your own monopoly field/be unique if you can't be the first/Biology: no two species are the same/power theory/four elements of how to become an effective manager/management occupation: task-tool-principle-responsibility/parts theory.
Principle 5: Intangible assets lead you to pursue profits, but profits are far away from you? Intangible asset orientation!
What is intangible assets/intangible assets are five times more important than tangible assets/tangible assets only represent the past, and intangible assets represent the future of enterprises/materialistic trap/chain reaction caused by brands/five doors into consumers' brains.
Principle 6: target customers lead you to believe that customers are all gods, but there are fewer and fewer good customers? Target customer orientation!
Not all customers are target customers/customer reduction/customization trap/profit-oriented mistake/how to win new customers/how to retain old customers/strategic list/marginal benefit law.
Principle 7: Time Principle Do you want to be as fast as the corporate hero portrayed by the media, but you fail repeatedly? Understand the principle of time!
We usually overestimate what we can do in one year and underestimate what we can do in ten years/Marathon VS 100-meter race/Trap of quick success and instant benefit/Long-term and short-term contradiction/Common enterprise development curve/New 4P theory/Time management principle/strategic principle/strategic framework in military science.
Principle 8: experimental feedback are you willing to put all your eggs in one basket in order to get rid of the pressure of competition? A better way is to do management experiments!
Doing business is to do management experiments/the practice of general electric appliances/the trap of anti-science/experiments will never fail/success is the greatest source of power/using social supervision/social feedback/the law of success in nature/the minimum standard of success/the nine laws of daily management of enterprise expansion path.
Rule 1: Management is to be the master.
Rule 2: Management means setting priorities.
Article 3: Management means pointing out goals and directions.
Article 4: Management means continuous improvement.
Article 5: Management is accounting.
Article 6: Management is positive thinking.
Article 7: Management means knowing people and making good use of them.
Article 8: Management is authorization.
Seven stages of manager's growth
The first stage of growth: discovering your goals/territories-from ignorance to knowledge.
The second stage of growth: discovering methods-from pursuing perfection to pursuing effect.
The third stage of growth: learning self-motivation-from ineffective to effective.
The fourth stage of growth: discovering morality-from knowing how to do things to being a man.
The fifth stage of growth: discovering leadership-from doing things by one person to doing things by a group of people
The sixth stage of growth: the mission of discovery-from shepherd to priest
The seventh stage of growth: looking for successors-from one's life to eternity.
An overview of the seven stages of manager's growth
Personal growth and enterprise growth
Four keys to enterprise transformation
Changes, Evolution and Transformation of Enterprises
Case: haniel/ Bertelsmann/Baidu/transformation of home appliance enterprises and trading enterprises.
Management transformation and management transformation
Business transformation case/management transformation case
Four key periods of business transformation
Initial stage-experiment, experiment, experiment
Growth period-expansion, expansion, expansion
Advantage period-integration, integration, integration
Efficiency cycle-optimization, optimization, optimization
Four key periods of management change
Initial stage-decide what products to make and what to do.
Expansion period-how to solve the problem of resource allocation
Normalization Period —— How to Solve the Problems of Operating System
Consolidation period —— How to solve the problems of corporate culture and management system —— Eight methods of quick success in marketing
Where "marketing technology" is not popular, as long as you have marketing awareness, you can take the lead.
Marketing success 1: cut customers and focus on key customers/customer groups.
What kind of customers can you get/cut/never cut /ABC analysis/success matrix /KAM: How to manage key customers well
Marketing quick win 2: it is better to sell ten products than one product.
Products win less/product evaluation form/consumer goods enterprises: there is usually no need to have so many product categories/industrial enterprises: product relevance is often an excuse/service-oriented enterprises: big and complete is not as good as small and specialized.
Marketing success three: turn the price into scale or profit.
Pricing determines the profit/how much profit can be increased by raising the price by 2%/find the best profit point by reducing the price/the same product can have different prices/get actual benefits through marginal cooperation/other pricing possibilities.
Marketing Success 4: No one knows about the advertising bombing products and no one wants them.
A penny's investment may bring a dollar's output/the law of diminishing advertising revenue/the type of advertising/persistence is more important than innovation/thinking about customers' revenue/giving the right products to the right customers/advertising monitoring is as important as monitoring cash.
Marketing wins fast 5: take advantage of channel to catch the right boat.
Channel effect/sales formula/channel concentration/sales position in China market/"easier" sales abroad than at home/how to break through the channels of retail giants/how small and medium-sized enterprises all go out to sea/channel innovation.
Marketing wins fast 6: Under the reward of human marketing, there must be brave people.
Success Rules of Human Sales/Selection, Training and Incentive/Special Groups in China/Adequate and Good Training/Incentive or Incentive Mechanism for Sales Staff/Beware of Out-of-control Sales.
Marketing Quick Win 7: Innovative Positioning and Discovery of "Blank Market"
Why "finding blank" can win quickly/the six-step method of finding and using "blank"/leaders and followers can survive/know the five doors to consumers' minds/believe that efforts will come.
Marketing Success 8: Up-selling to Find a Breakthrough Point in Sales
Focus, focus, focus/push, push, push/find the reason for wasting marketing resources/find the breakthrough point of promotion/redistribute sales resources/it is easiest to win quickly where marketing technology is underdeveloped.
The Way of Marketing —— Eight Methods of Long-term Success in Marketing
The common fault of China's marketing circle is that it is longer than a moment, but shorter than a lifetime.
Marketing wins 1 long-term: innovative products, really good things to sell.
What is a new product/Why do we break our word in the market/Steps and costs of product innovation/Seven sources of innovation/"One inch wide and one mile deep"
Long-term success of marketing: brand precipitation is believed before the product is bought.
What is a brand/How to create a brand/Take advantage of the public * * * relationship/time curve of a single brand or multi-brands/Protect your own brand like your own eyes.
Long-term success of marketing 3: Customer relationship can only be continuously improved by retaining old customers.
Old customers are the source of profits/how to make money from old customers/customer relationship management process/company value formula/ways to win valuable customers/retain customers/old 4Ps and new 4Ps
The way to long-term success in marketing 4: Don't wait for something to happen before trying to solve the problem of sales refund.
5 questions at enterprise level/2 questions at customer selection level/8 questions at credit contract management/7 questions at internal accounts receivable management.
Long-term success of marketing 5: channel construction should be controlled, built or abandoned.
Choose the right dealer/let the dealer make money/discount system/control terminal/terminal management/self-built channel: chain and joining mode/abandon channel: direct selling and direct selling mode.
Long-term success of marketing 6: marketing system improves marketing efficiency with management.
Learn to use the power of the system/understand your own marketing costs/set reasonable marketing objectives/choose marketing organization structure/differentiate sales teams according to customers/reduce internal friction.
Long-term success of marketing 7: How to build a dynamic sales team with sales incentives
Incentive/Sales Plan/Incentive Method/Assessment Index/Salesperson Incentive List "Five-Force Model": Company Status, Company Environment, Sales Management and Support, Salesperson Incentive, Career Design.
Marketing wins for a long time 8: Profitup discovers its own profit model.
Invincible price model/invincible service model/next generation technology model/monopoly resource model/find your own profit model
Marketing philosophy
The first stage: experiment. Introduce experimental culture and find a marketing model that suits you.
The second stage: promotion. Integrate all resources and expand your sales results.
The third stage: maintenance. Continuous improvement to improve your sales performance.