2. As far as its form is concerned, print advertising is only a way to convey information, and it is a medium between advertisers and audiences, and its result is to achieve some commercial or political purpose. In countries with rapid economic development, advertising is indispensable. Of course, as a special product of modern human life, there are different opinions, but we should face up to the fact that in daily life, we may receive advertising information at any time, and we will see advertisements everywhere when we open newspapers, turn on TV and surf the Internet. It can be said that it has penetrated into all aspects of our lives. People in modern cities are used to such a life.
3. Modern advertising has a history of one hundred years since the middle of19th century. After industrial revolution in europe, with the development of printing technology, rigid color separation printing technology of color slate and screen was widely used. The rapid development of economy has brought about the prosperity of the market, and people's demand for advertisements has also greatly increased, which has laid the foundation for the rise of modern advertisements. With the emergence of radio and television, the forms of advertisements are diversified and three-dimensional. Nowadays, advertising has matured in developed countries and has formed a complete system in theory and practice, which plays an important role in economic and political life. Faced with numerous advertising forms, a professional engaged in graphic design should have a basic understanding of advertising as a whole, so as to grasp the characteristics of different advertising forms and give full play to their respective advantages.