The 20XX year has ended and the work of the new year has begun. As a clothing shopping guide, I will sum up my work experience in the past year in order to better face the new year's work. Generally speaking, clothing shopping guide plays an irreplaceable role in the whole clothing sales process. Shopping guide not only represents the external image of the enterprise, but also plays a role in accelerating sales. A good quality clothing shopping guide should not only be familiar with the goods, but also have enough patience and master some good clothing sales skills.
1. The clothing guide can not only show the clothes to customers well, but also recommend other clothes to customers appropriately, so as to attract customers to buy more clothes they are interested in.
In view of this work, I summarize as follows:
1, be confident when recommending clothes, and recommend clothes to customers generously and honestly. Shopping guides should be patient and careful, so that customers can have trust in themselves.
2. Recommend clothes suitable for customers' body shape and taste, make suggestions for customers when choosing clothes, and prompt relevant details to help customers choose.
3, combined with different styles of clothing, explain to customers that each clothing is suitable for wearing occasions.
4. Recommend clothes according to their characteristics. Each kind of clothing has different characteristics, such as function, design, quality, etc., and customers should be informed appropriately.
5. Pay attention to skills in conversation. When recommending clothes to customers, the tone should be polite, and then recommend them to customers on the basis of fully listening to their opinions.
6. Observe and analyze the pursuit of different customers' preferences, and recommend clothes to customers according to the actual situation.
Second, we must pay attention to sales skills.
Sales is targeted marketing, and the key lies in mastering sales skills. Clothing sales involve all aspects of knowledge. We should fully understand the function, quality, price, season, fabric and other factors of clothing, and use sales skills to complete sales. Mainly focus on the following links:
1, pay attention to thinking. Understand the occasion of customers buying clothes, the purpose and idea of buying clothes, help customers choose the corresponding clothes and promote sales success.
2. Concise words and vivid words. When communicating with customers, the words should be simple and easy to understand. Don't say too professional jargon, try to explain it to customers in common language.
3. Specific performance. We should recommend clothes according to the actual situation, don't disturb customers when necessary, let customers choose by themselves, and listen patiently and explain carefully when customers consult.
The above is the summary of my clothing shopping guide this year. In the new year, I will continue to work hard, keep learning, absorb work experience, constantly improve my working methods, and strive for more brilliant sales of the company.
Chapter II Overview of Personal Work in Clothing Sales
I have been doing clothing work for a whole quarter. I am in a state of intense and busy study every day this week. Through studying, I deeply felt the profoundness of crystal and found that there was too much knowledge to learn. After coming to Crystal, I was assigned to the shoe section. After several days of study, I want to report my study and thinking from the following aspects.
1, field work
When you come to the shoe area, you should first learn in the on-site closet to understand the classification, quality, price, origin and sales skills of shoes, so as to make up for your ignorance of the items in the area. Secondly, in daily work, supervise the sanitation of the cabinet group, dredge the fire escape, supervise the shopping guide to wear work clothes and work cards, pay attention to the neat arrangement and correct writing of the price tag, check the determination of the sales receipt and the magnetic buckle, and fill in the form to prevent problems before they happen. Finally, according to the actual situation, analyze the shortcomings of each cabinet group in order to better improve the work of each cabinet group.
These on-site work seems trivial, but there is no small matter in sales and service, and countless small things are big things when piled up. There is a good book: details determine success or failure. Only by paying attention to details and daily chores can we maintain a good sales environment, ensure good service and ensure better sales performance.
2. Be familiar with the business.
I have also learned a lot in my business these days, from simple business such as correctly entering the entry form, correctly filling in the labels, and the rules and regulations of the shopping guide to difficult business such as following the heavy goods system, after-sales service standards, and the implementation rules of the three guarantees of commodity quality. But I personally think that although I have learned a lot, I can't really use a lot, because everything depends on people and things. To truly serve customers and suppliers, it is not just the backrest system. This requires us to learn the system from practice, understand the concept of crystal, deal with the things we encounter, and constantly learn to improve our own quality in order to become a qualified crystal manager.
3. Experience and experience in work
In the past few days when I worked in Crystal, because the shoe area is the most after-sales area in all areas of the mall, apart from on-site work and business study, what I see most is dealing with after-sales. And these after-sales treatments have made me sigh more than once: the customer is definitely the god in the crystal! All after-sales services are customer-centered, stand in the customer's position to understand customers, deal with problems, and try to satisfy customers. Because of Crystal's good after-sales service, it also brought opportunities and arguments to unreasonable customers, but our after-sales staff did not argue with them, but euphemistically explained the scope of the three guarantees to them and touched these difficult gods with their own attitude and service.
As a new manager, I must learn the essence, study hard, truly understand the concept of enterprise service, and take it seriously in the details of daily work, and strive to become an excellent manager. I also hope that your predecessors and leaders will give more guidance.
The third article clothing sales personal work summary
After working for half a year, I have experienced a lot and have many feelings. First of all, I want to thank the company for providing us with such a good opportunity. Experienced colleagues gave me guidance and let me learn from their actual combat experience. I also understand that sales are not just sales. I learned from them not only the way of doing things, but also the way of dealing with people. Now I want to share my work experience in the past six months with you.
Half a year has passed since I joined the company. During this time, I began to get familiar with a newcomer who knew nothing about the product knowledge of the industry, completed the role transformation, began to slowly integrate into this group, and slowly began to adapt.
To enter a new industry, everyone should be familiar with the product knowledge of this industry, the operation mode of the company and the establishment of customer relationship groups. In the process of sales, there are really many things to learn, such as the knowledge of goods, the collocation of clothes, and the need to understand and meet the needs of customers. What is more important among colleagues is team spirit, trust in others and team strength. Sales is not a matter for one person, but for the whole store and the whole company. Then we can give play to our own advantages: constantly sum up and improve, and improve our quality.
In the past few months, there have been failures and successes. Thankfully, my product knowledge and ability have been improved a little, but it is still far from enough for sales and has not reached my ideal goal. I really didn't feel anything about the clerk at first, especially in the first few days. Not used to it, I thought it would take a long time to get used to it, and I was worried that I was not qualified for this job at all, because clerical work was not my long-term work style, but I realized that if I came into contact with this job, I should do it well first, and then do something else. But then I found out that being a shop assistant is also a special kind of trainer. What it needs is employees' resilience, employees' product knowledge and even other knowledge, and employees' service attitude, which will affect sales. And the clerk in the image shop also represents the image of the company. The quality of the clerk will be the customer's evaluation of the company.
At work, I also learned and experienced some sales strategies, which are shared as follows:
I divide the guests who enter the store into two categories: the first category of guests, and the purposeful guests: shopping in the mall has the purpose of shopping and has clear needs or ideas. They may come straight to the point or ask about their favorite clothes, or they may be semi-certain guests who want to buy a skirt, but they are not sure what kind of skirt they want to buy. The second kind of guests, wandering guests: There are too many wandering guests in the shopping mall now. Some of them just pass the time, some are in a bad mood, and go to a dazzling array of shopping malls for fun. A loitering guest doesn't necessarily mean that she won't shop. When she meets her favorite and happy goods, she will not hesitate to start. At present, most customers in shopping malls are loitering guests, and at the same time, there will be more and more customers. The reception of wandering guests and destination guests cannot be exactly the same. Wandering guests need space and time to enjoy our elaborate display and goods after entering the store. The most taboo thing to receive is to receive it immediately, and 80% of the time you get the answer: I'm just looking. Obviously, such reception service is problematic. When homeless guests enter the store, my correct service action is to look for opportunities. After welcoming the guests, keep a distance from the people wandering in twos and threes, observe the guests' movements from the corner of your eyes, and give them appropriate space and time to enjoy our products and displays. Then they will enter the reception and introduction work.
My future efforts:
First, earnestly implement the post responsibilities and earnestly perform their duties.
Do everything possible to complete the regional sales task; Strive to fulfill the sales requirements; Actively and extensively collect market information and report it in time; Strictly abide by the rules and regulations; Have a high degree of professionalism and a high sense of ownership; Complete other work.
Second, clear the task and be proactive.
On the one hand, actively understand the standards and requirements reached, and strive to complete them ahead of time within the required time limit, on the other hand, actively consider and supplement them.
Third, strive to manage harmonious employee relations, treat employees well and stabilize their emotions.
Plan the career development of employees in the store. Due to the shrinking regional market, fierce peer competition and falling prices, it is necessary to conduct serious research and integrate the information feedback of market conditions to stimulate sales enthusiasm. At the same time, I plan to seriously study knowledge, skills and sales practice to improve my theoretical knowledge and strive to continuously improve my comprehensive quality.
Thank the company for the opportunity and trust, I will be proactive and full of enthusiasm. Work with a more positive attitude.