Why is it recommended to open a professional number in the operation of Xiaohongshu? You will understand after reading it!

What are the advantages of Little Red Book? Friendly to new brands, even if there are few fans, there is a chance to recommend pages; The positive exposure of the brand in Xiaohongshu can promote users to make consumption decisions; Long tail traffic can bring continuous traffic and attention to the brand; The store number is integrated, and the advantage of the professional number is obvious: it can directly realize the functional components of door-to-door store opening/consultation/appointment. Why do you suggest that brands must operate professional numbers? 1. Communicate brand trends and establish brand image, such as new products and projects, and publicize and expose consumers through enterprise numbers. 2. Increasing sticky official accounts between brands and users as a more personalized communication between people and platform partners can quickly narrow the distance between brands and users. 3. Commodity labels can be added to the transaction status and cash coupons, and users can directly jump to the store to buy by clicking the labels, which greatly shortens the harvesting path! 4. Public opinion guides and controls the interaction with users through official accounts, actively helps users solve problems, establishes a positive image of the company, and gains the goodwill of passers-by. 5. Putting on record notes and information flow If a brand wants to put on record notes or information flow, it must have a professional number. This year, Xiaohongshu also launched a series of conversion components, which can only be used if we put them in the record notes. What should I pay attention to when opening the professional number of Xiaohongshu? 1. The occupation number of Xiaohongshu, like Tik Tok Blue V, is restricted from entering the industry, and the merchant certification related to the forbidden industry has not passed. The forbidden industries include tobacco, gambling, medical services, and some areas of the financial industry. In addition, businesses in different industries need different qualifications. Merchants want to know whether it is forbidden to enter the business, do not know what qualification materials are needed, and do not know how to authenticate the professional number. They can find a service provider for certification, which greatly reduces the failure rate. 2. The account attribute has been blocked by the community, or the account with serious violation cannot be authenticated. After authentication is submitted for approval, changing the subject type during the approval process is not supported. If the application is still submitted or false qualification application is used, the assessment service fee will not be refunded. It is recommended to find relevant service providers for certification to avoid the loss of certification fees in vain. For merchants who have the idea of opening a small red bookstore, it is an essential step to certify the professional number, and the certification should be done before it is too late.