At present, the general work of recruiting e-commerce personnel in traditional small and medium-sized enterprises may be as follows:
1, website maintenance work
2. Website promotion (this may be more important and core work)
3. Information management on 3.B2B websites, customer inquiries and replies, etc. (more e-commerce personnel of enterprises do this).
The above work is transactional for some e-commerce workers, and there is also a need to have the following work abilities.
1, can quickly get familiar with the industry, can quickly integrate into the company's market or business-related departments, and be familiar with the company's business processes and models;
2. Make use of professional network marketing knowledge to formulate the network marketing competition scheme and plan that is in line with our company;
3. Analyze the online marketing strategies of the industry (competitors) in time, manage the online marketing work of the company, and make timely strategic adjustments by virtue of market sensitivity.
It is suggested that the initial recruitment of e-commerce personnel can be competent or enterprises consciously give learning space and master the ability of the top few.
Enterprises can set some quantifiable indicators to put some pressure on e-commerce personnel, but avoid taking orders as the only assessment basis. For website promotion, it can be the following indicators: the improvement of website traffic (just install traffic monitoring system), the improvement of effective feedback, website ranking, the ranking of website core keywords in mainstream search engines, the number of website pages included in mainstream search engines, etc. The quantitative indicators of working on B2B platform can be the frequency of information release, information ranking, the perfection and quality of B2B website information, effective consultation, timely reply and so on ~ ~
First, e-commerce personnel
1, more than 2 years experience in retail front-end sales, experience in e-commerce sales, direct mail, direct sales or retail storefront is preferred;
2, familiar with e-commerce operation process, office automation software operation skilled;
3. Strong customer service awareness and communication and coordination skills.
Second, the network pusher.
1, responsible for online promotion and sales of the company's business;
2. Be able to skillfully use the network to publish information;
3. Cheerful and enthusiastic personality and strong collective consciousness;
4. College degree or above.
Third, the network marketing specialist.
1, proficient in the principles and methods of search engine network promotion;
2. Familiar with Internet marketing and promotion;
3. Familiar with Internet and communication products and services;
4. Familiar with project planning cases and the writing of all kinds of marketing copy;
5. Strong communication skills, active thinking, comprehensive thinking and strong execution.
Fourth, network editing.
1. College degree or above.
2. Have passion for work, be hardworking and willing to grow with the company at work.
3. Love the Internet, be sensitive to network hotspots, and be familiar with online communities.
4. Be creative, have independent thinking ability, and be able to finish the work creatively.
5. Have certain writing skills and the ability to organize information.
6. Those who have unique hobbies on topics such as literature, music, movies and games are preferred.
7. Familiar with Shanghai University campus is preferred.
Verb (abbreviation for verb) online customer service
1, CET-6 or above, quick response and strong English reading and writing skills.
2. Be able to skillfully use office software such as word and excel, and skillfully use network communication tools such as MSN.
More than 3.2 years online game experience, familiar with foreign online game masterpieces (World of Warcraft, heaven 2, etc. ) or experienced players are preferred.
4. Have a strong sense of customer service and working mentality, good communication and expression skills, professionalism, service spirit and teamwork spirit, and experience in customer service is preferred.
5, able to adapt to day and night shift work, hard-working.
It is appropriate to graduate this year.
Six, online advertising sales representatives
1. Quick thinking, articulate, studious, self-motivated, generous in appearance, infectious, excellent language expression and communication skills.
2. Excellent personal quality, positive and diligent working attitude, conscious sales awareness, and able to work under great pressure.
3. College degree or above, male or female, relevant sales experience is preferred.
Seven. researcher
1, with outstanding image and temperament and strong affinity.
2. Bachelor degree or above, major in economics, journalism, foreign languages, advertising and marketing is preferred, and at least 2 years working experience in related industries.
3. Good communication skills, strong sense of responsibility, meticulous work and patience.
4. Proficient in computer operation and have certain English expression ability.
5. Excellent writing skills.
Eight. Market BD
1, college degree or above, major in computer, business management, marketing and other related fields.
2. Have more than one year marketing experience in IT industry.
3. The website is rich in resources and has strong brand awareness.
4. Have good professional ethics and teamwork spirit.
Nine, sales engineer
1, enthusiastic about sales, high personal quality and good temperament.
2. Have a certain understanding of website construction and network knowledge, and have a certain writing skills.
3, aggressive, able to work under great pressure and work overtime according to work requirements.
4. Be good at communication and be able to coordinate all aspects of business.
X. administrative secretary
1. Assist the manager to maintain the normal and orderly work order of the company;
2. Indexing, updating, maintaining and managing various files;
3. Assist the supervisor to arrange and plan various work meetings of the company and make necessary records;
4. Responsible for other daily administrative affairs of the company.
5, 20-28 years old, college degree or above (fresh graduates can also), cheerful personality, good interpersonal skills, team spirit.
6. Experience in personnel and management is preferred.
7. Proficient in using Windows operating system and various office automation applications.
Summarizing the characteristics of the demand for business talents, it is not difficult to find that these positions basically belong to the "front desk" of the company, and the requirements for people are: positive and optimistic, outgoing and friendly, and high requirements for people's "emotional intelligence"; Frequent communication with people, strong communication skills and team spirit; Have the ability of organization, coordination and management. This is very different from the technicians who are engaged in web design, website development and management in the "backstage" of the company.