First, consumers shop online.
Physical shopping malls are increasingly becoming a gathering place for consumers' entertainment, and more consumers use mobile devices to shop. According to the latest data, the number of people shopping online has increased rapidly in the past few years. Retail shopping malls, shopping centers, community services, grocery stores, dry cleaners, retail stores, restaurants, digital shopping malls, etc. Almost all physical businesses have moved their goods from offline to online. Google data shows that mobile search has reached more than 50%.
Second, mobile search has changed consumers' shopping habits.
The latest Mobile Media Consumption Report shows that there are more than 14 regional markets with more than 654.38+0.5 million mobile device users worldwide, covering all continents. Global mobile users use online search to find commodity information, instead of going to physical stores to find commodities as in the past.
Thirdly, mobile technology redefines the relationship between brands and consumers.
According to a research report in Boston, Massachusetts, mobile wallet, in-store mobile, cloud services and other digital technologies have become technologies that affect most enterprises, and mobile digital marketing has become the development trend of the consumer market. In the past, consumers shopped in physical stores. With the development of mobile digital technology, brand marketing and commercial technology have been integrated. With the emergence of mobile payment applications, the real-time quotation of coupons and discount information has also become the characteristics and differences in the new media era.
Fourthly, interactive digital advertising.
In airports, railway stations, bus hubs, shopping malls, gas stations, fast food restaurants, restaurants, fitness centers, hotels, digital squares and other transportation hubs. Digital media provides innovative opportunities for advertising. Based on interactive digital playable advertisements on mobile devices, digital networks provide creative opportunities for advertisers and commercial organizations, and provide better customer service. According to the research of the Advertising Association, in the new media era, the mobile Internet provides a higher level of advertising, and the advertising industry continues to grow.
Verb (abbreviation for verb) video revenue growth
Mobile digital technology has brought a new market for terminal video. After reading an article, new media has brought new markets to animation, games, movies, TV dramas and videos. The new technology provides a broader channel and expression for the uploading, playing and downloading of words, pictures, sounds and videos.
Sixth, Internet mobile devices make classes anytime, anywhere.
Digital technology makes the classroom become anytime and anywhere. Online open class video resources, tablet computers and e-readers make reading methods different. Teachers collaborate to prepare lessons online, mobile libraries, mobile exhibition halls, conference halls, mobile museums, online group discussions and so on.
Seven, traffic system digital signs
In Pattison, Alberta, an outdoor media company launched the Edmonton Traffic System Digital Sign, which not only provides traffic information, but also provides advertising services. The Edmonton transportation system has heard 955 bus messages, 74 light rails and other traffic messages, covering 264 square miles.
Eight, hospital health digital service
Some hospitals have launched a series of services such as online appointment registration, inquiry and online consultation with doctors. With the development of digital technology, health media network has also brought rich information to patients, reduced the waiting time in line, and obtained more timely and better medical and health services.
Driven by information technology with digital technology and network technology as the core, the development of new media is changing with each passing day, which brings more new opportunities to investors, operators and our production and life.