With the rapid development of Internet, network investment has become an international practice. Some people sum up their own advantages. First, they can display all the information that investors need to know on the internet with pictures and pictures, so that investors all over the world can know. Second, the cost of building a station is low and the income is large. Third, it is fast and efficient. Through e-mail, information consultation and communication can be completed in a few minutes online. Fourth, communication is simple and interactive. Through network contact, two or more parties can exchange information, and international long-distance calls, ordinary faxes, online meetings, trade and project negotiations between merchants in different places can be conducted online. Fifth, the participation of banks has high credibility. At present, this method has been widely used to attract foreign investment.
Third, the advantages of network investment over other media: Compared with the traditional three major media (newspapers, radio and television) advertisements and the recently favored outdoor advertisements, network advertisements have unique advantages and are an important part of implementing modern marketing media strategies. The unique advantages of Internet advertising can be roughly summarized as follows:
1, low cost: As we all know, those small-area print advertisements in clothing magazines and newspapers can be published on the Internet for several months. Traditional media costs are too high and online costs are low. If you recruit once in other media, you can recruit online for one month or one year. Preferential and reasonable prices, horizontal and vertical are more affordable and more targeted than other media carriers. This saves a lot of money. Flexible and low cost: advertisements in traditional media are difficult to change after publication, and even if they can be changed, they often cost a lot of money. Online advertising can change the advertising content in time according to needs, including error correction. This enables changes in business decisions to be implemented and promoted in a timely manner. As a new media, the charge of online media is much lower than that of traditional media. If we can directly use online advertising to sell products, we can save more sales costs.
2, the effect is better: 2 1 century is the century of network, which is undeniable, and the number of people surfing the Internet is increasing day by day. Therefore, the browsing rate of the information you posted on the Internet is also very high. This will have absolute advertising effect! There are a lot of hits on the websites of professional groups.
3, timeliness: the network is all-weather service, whether you are day or night, no matter where you are. Everyone can enjoy the service that the network brings to you easily and freely. The timeliness of other media is too poor, and the network can consult and publish information anytime and anywhere;
4. Strong interactivity: On the Internet, the audience is the owner of the advertisement. When they are interested in a product, they can press the button to go to the home page of the product to learn more about the product. And manufacturers can also get valuable user feedback information at any time. Online advertising can guide viewers to the introduction website of products or services and watch demonstration examples of products or services. For software products, the audience can immediately download the relevant demonstration version and experience the real product or service. Let the audience really participate in its products or services, which is impossible in other traditional advertising forms.
5. Good pertinence: Determine the target group of online advertising. Because people who click on the information are interested, they can directly hit possible users and launch different advertising content for different audiences. Especially for the industry e-commerce websites, the browsing users are mostly business people, and online advertisements are more targeted. Orientability. Online advertising is completely directional. It can be accurately positioned according to the specific company, geographical location and country of the audience. , or it can be set according to time, computer platform or browser type. In the near future, we believe that it can be oriented according to all the characteristics of users. 6. Counting the audience: It is difficult to know exactly how many people have received the advertising information by using traditional media, but on the Internet, an authoritative and fair visitor traffic statistics system can accurately count how many users have seen the advertisements of each customer, as well as the time distribution and geographical distribution of these users. In this way, with the help of analysis tools, the results are easy to reflect, the customer groups are clear and easy to distinguish, and the income brought by advertising behavior can be accurately measured, which is helpful for businesses to correctly evaluate the advertising effect, formulate advertising strategies and determine advertising goals. Traceability. Through online advertising, we can not only test the response rate of the audience to the advertisement, but also accurately measure the source of the audience's interest in the product.
7. Wide coverage: all-weather online, dynamic display and interaction. It is difficult to introduce product information in detail in other media, but online products that need investment can be introduced in great detail; The network information covers a wide range, no matter where you are, as long as you can access the internet, you can easily get information online. Simple and convenient. The spread of online advertising is extremely extensive, and it is not limited by time and space. It can spread advertising information around the world 24 hours through the Internet. Convenient and flexible operability. You can run your online advertisement 24 hours a day, 7 days a week, 365 days a year, so that it can meet audiences all over the world all the time. You can know the effect of advertising in the shortest time in the first week of advertising and decide different advertising strategies. You can post, update or cancel any online advertisement at any time.
8. Strong sense: The carriers of online advertising are basically multimedia and hypertext files, which can let consumers experience products, services and brands personally. This kind of multi-sensory information is transmitted in the form of pictures, words, sounds and images, so that customers can feel the goods or services personally. Online advertising is the most widely used one in online marketing.