Sell the resources of the platform to enterprises.
Platform-based business mainly relies on advantages to provide needed resources for players on the platform. The attraction of this platform-based business model to B-end users is mainly the resources owned by the platform. In most cases, this resource mainly refers to the traffic, users and influence of the platform.
For example, large-scale commercial media websites are platform-based businesses, and their superior resources are powerful content production capabilities, which attract a wide audience and thus establish their own media influence. Then, as the resource advantage of the media, their liquidity is obvious, so selling advertisements has become one of the most important sources of business income for the media.
In addition, large-scale B2B websites, vertical e-commerce websites, vertical portals and local life websites, and large-scale online community platforms all belong to platform-based businesses, which are either business matching between enterprises or enterprises obtaining and transmitting valuable information through platform resources. So it is easy to understand that this is a business based on the a to B platform.
So is the B2C website a to b business? Enterprises open stores on the platform and sell things to individuals. The operation of the platform to enterprises is to B business, which invites enterprises to settle in the platform through various activities and mechanisms to help enterprises sell goods better, but it is also to C business. It is necessary to promote the platform brand for individuals, let users use the platform, and use various means to let users buy better products and provide better experiences.
Second, product-oriented business.
Sell relatively standard products to enterprises.
Different from the platform-based business model, the product-based business model is to provide standardized products for enterprises, thus achieving the purpose of serving enterprises. The difference between product-based business and platform-based business lies in whether the value provided to users comes from the product itself or from the resources it carries.
For example, websites like Alibaba and Tmall are defined as platform products. Users pay the opening fee to the website every year, and what they buy is the right to obtain the resources of Tmall users, rather than the function of opening a store on Tmall.
Tmall merchants can place advertisements through Ali Mama, purchase domain names and deploy servers through Alibaba Cloud. These are intangible products, which we call DMP, LaaS, SaaS and other products. Enterprises pay money but buy the right to use marketing platform, cloud server and logistics system, which is the business model of "software as a service".
In addition, some enterprise management software, such as OA and CRM, are standardized software products provided to enterprises and also belong to product-oriented business. There are some people who can't smell the perfume in the air, and some people who will never meet in the office building.
Third, service-oriented enterprises
Selling customized services to enterprises.
Service-oriented business types can be divided into two types according to specific service methods. One is product-oriented, typical products like SaaS, and SaaS itself is a business model of software as a service; The other is human resources as the main service medium, such as 4A advertising companies, consulting companies, human outsourcing companies, headhunting companies and so on. What enterprise users pay is actually the right of human resources of other companies to work for themselves.
The difference between these two service-oriented businesses lies in the form of service. SaaS business provides services for enterprises through software tools, and advertising companies provide services for enterprises through their own employees. These two business forms tend to merge gradually, and product-based service forms will become an important development direction in the next few years. There are some roads you can't walk in high heels, some air you can't smell with perfume, and some people you will never meet in an office building.
Fourth, hardware-based services.
Enterprise service mode around production supply chain.
The so-called hardware business refers to the physical product business, such as selling bicycle tires, toasters, switches and routers and other upstream and downstream products in the supply chain. If you are a manufacturer of bicycle tires, how can you sell more tires to bicycle manufacturers before the advent of the Internet? I guess you only have a few offline channels, such as pushing, attending exhibitions and looking for manufacturers.
This kind of commodity trading between enterprises is actually the most primitive concept of "enterprise service". The appearance of Internet has brought new changes to this primitive enterprise service model.
Now, you can sell your tires directly on Alibaba's website. This will let more bicycle manufacturers know about you, and then they will be interested in you and start subsequent transactions. From the aspect of obtaining customers, the Internet provides new marketing channels and sales methods. Due to the change of sales methods, new requirements are put forward for the cooperation process of production links and supply enterprises.
Fifth, the solution-oriented business.
Provide customized enterprise business model.
Solution-oriented business is a relatively comprehensive business form, without strict boundaries and divisions. Generally speaking, it is customized according to actual needs, and targeted solutions are formulated before delivery and implementation.
A solution may only include software products and hardware, or an organic combination of platforms, products, services and hardware, so it is complex and huge, and the general cost and construction cost are relatively high. For example, the construction of a smart city, which is relatively hot now, is a typical solution-oriented business.