Brief introduction of marketing major in Guangxi University of Finance and Economics
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marketing management
Training objectives:
Guided by the new mission of "Three Orientations" and the general requirements of "Four Innovations", we will solidly promote the deep integration of production and education, and cultivate high-quality applied management talents with good conduct, solid knowledge, innovative spirit, practical ability and international vision, who will develop in an all-round way in morality, intelligence, physique, beauty and labor, practice socialist core values.
Professional features:
This major is a national first-class undergraduate major construction point and a dominant specialty in the autonomous region. In recent years, we have adhered to the development concept of new liberal arts and new finance and economics, deeply integrated the classic marketing theory with the new generation of information technology, and strived to create a characteristic talent training model such as "Party building+double innovation", outstanding digital marketing talents, and "finance and economics+special innovation", which has formed distinctive features in the deep integration of production and education, double innovation education reform, and digital marketing talent training.
Main course:
Management, marketing, consumer behavior, market research, brand management, marketing planning, enterprise strategic management, entrepreneurial design and practice.
Employment direction:
Graduates can engage in market research and development, marketing strategic planning, brand management, sales management, customer relationship management, data analysis, marketing IT services, marketing management consulting and other related work in non-profit organizations such as industrial and commercial enterprises and government agencies.
Academic system and degree:
Four years, awarded a bachelor's degree in management.
Introduction of Guangxi University of Finance and Economics: Marketing major has been announced. For more information about Guangxi University, please pay attention to the page of Guangxi University.
Related reading: Introduction of Guangxi University of Finance and Economics.
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