First, harmony.
"Moreover, everyone has enough food and clothes; The new theory of "harmony", which makes people discuss and carry forward democracy, represents Hongyun people's deeper understanding of harmony. Tracing back to the development process, we can find that the concept of harmony became the motto of lucky people at the beginning of its establishment, and even today it extends its principle of being a man to "low-key, modest, honest and pragmatic" Low-key, set the tone for harmony; Modesty, create a harmonious atmosphere; Honesty, build a bridge of harmony; Be pragmatic and build a harmonious foundation. Harmony is the common aspiration of this era. As a low-key, honest, pragmatic, innovative and enterprising enterprise, Hongyun Group regards harmony as a highly concentrated enterprise spirit in the construction of corporate culture, and constantly improves and practices the concept of harmony, that is, it has been pursuing three-dimensional harmony: the harmony between employees and society; Internal harmony of enterprises; The harmony between enterprises and society.
The harmony between workers and society is to establish a harmonious relationship between workers and families, and between society and workers. The harmony between workers and families is the source of personal creativity; The harmony between workers and society is the necessity of personal value realization and social recognition; Harmony among employees is the basis of internal harmony and orderly work. Employees are the cells of the enterprise and the foundation of all work. With healthy cells, we can have a healthy body and a harmonious, sustainable and healthy development within the enterprise. In order to realize the harmony between employees and society, Hongyun Group takes employees' vital interests into account when formulating enterprise development goals, which not only provides a platform for on-the-job employees to fully display their talents, but also provides opportunities for those who want to be officers, provides a platform for those who can be officers, provides treatment for those who can be officers, and creates a good working and living environment for employees. At the same time, it also attaches great importance to caring for the requirements of retired workers, providing them with the conditions of "old age, old age, old age, old age, and old age", laying a solid foundation for realizing the harmony between workers and society.
Internal harmony of enterprises is to establish a harmonious relationship between enterprises and superior management organizations, management organizations at all levels, internal management organizations and employees and management organizations. The harmony between the enterprise and the superior management organization is the key to carry out the spirit of the superior and see the navigation mark of the enterprise development; The harmony of management organizations at all levels is the requirement of improving efficiency and controlling management process; The harmony within the management organization is the basis for the unity and cooperation of enterprises and the formation of joint forces; Harmony between workers and management organizations is the basis of common aspirations and development. Because of this, Hongyun has always attached importance to the harmony within the enterprise. Every major decision should be fully considered whether it should be included in the category of internal harmony. Every major breakthrough, we should sum up whether we have achieved internal harmony in all aspects. In their view: home and everything prosper, and harmonious enterprises prosper. If enterprises are harmonious, they will prosper; Otherwise, the enterprise will fail.
The harmony between enterprises and society is to establish a harmonious relationship between enterprises and society, and between the government and other enterprises. In order to achieve the harmony between enterprises and society, Hongyun has always adhered to the "* * * winning thinking", always thinking of others, and even preferred to "eat for others first, pay for others first" and develop business contacts harmoniously. Maximizing interests is the common pursuit of enterprises and businessmen, but Hongyun has a new understanding of businessmen. In the eyes of Hongyun people, to be a businessman is to be able to really "deliberate and be a man".
Second, innovation.
If harmony is the common aspiration of human society, then innovation is an important accelerator to realize this social theme, whether it is a country, a nation or an industry. As General Secretary Jiang said: "Innovation is the soul of a nation's progress, the inexhaustible motive force for a country's prosperity and the source of a political party's eternal vitality." As Jiang Chengkang, director of the State Tobacco Monopoly Bureau, emphasized during his inspection in Zhengzhou Tobacco Research Institute, the strength of the industry depends on innovation, technological progress and technical support. Generally speaking, innovation means adapting to new conditions, planning new ideas, studying new situations, solving new problems and seeking new development, that is, keeping pace with the times. In the final analysis, the competition among enterprises is the competition of innovation ability. In the dictionary of Hongyun Group, innovation is the spiritual temperament of Hongyun people, the soul of enterprise development, and the fundamental way for the Group to achieve its development strategic goals. Only through innovation can China tobacco enterprises become the main body of competition with foreign brands.
Hongyun Group always regards the market and consumers' demand as the driving force of enterprise innovation, always adheres to the guidance of consumers' demand, aims to build a representative brand of China cigarette industry, takes market demand as the center, pays attention to collecting market information in product design, development and marketing, and actively pays attention to and meets consumers' demand. For example, in the process of product research and development, actively absorb and learn from the wisdom of consumers, ask some target consumers to be "designers", let them put forward their expectations for new products, and let them be "appraisers" after the samples are made, so as to improve the design of new products and meet the functional and psychological needs of consumers. At the same time, according to the different psychological and physiological needs of consumers, we should strengthen differentiated thinking, that is, establish the concept of market segmentation to reflect the differences of market segmentation on the basis of the concept of regional market or departmental market. Close to the market and strengthen channels. Service terminal, precision marketing. Constantly innovate business models and create a competitive atmosphere in order to achieve a harmonious and win-win situation of "creating value for customers and creating benefits for enterprises".
Taking building characteristic technology as the core of enterprise innovation. As some people have concluded, technology is as important to the tobacco industry as the heart is to people, and if this importance is to play a role in the tobacco industry, it is necessary to innovate in technology and create this "core". Because technological innovation is the source of improving industrial competitiveness and the basic guarantee of obtaining long-term competitive advantage, only by always standing at the forefront of science and technology, transforming advanced science and technology into productive forces, increasing investment in technological innovation of tobacco enterprises, formulating and implementing preferential policies and incentive mechanisms to protect technological research and development of enterprises, and establishing a technological innovation mechanism with product innovation as the core can we continuously improve the independent innovation ability of tobacco industry and enable enterprises to obtain the source of sustained and healthy development. If any enterprise stagnates or slows down the pace of scientific and technological innovation, it will lose the motivation to move forward. If technological innovation and marketing innovation cannot interact synchronously, the market capacity or market share of brands will be greatly limited. In the fierce competition of tobacco industry, whether an enterprise "follows" or "leads" depends on its independent innovation ability; The competitiveness of a brand in the market depends on the number of its own core technologies. Only with core technology can we take the initiative, constantly enhance our competitiveness and maintain and strengthen our own advantages. For this reason, Hongyun Group adheres to the purpose of "building core technology and building characteristic brands", follows the product development principle of "high aroma, low tar and low harm" around the idea of developing "Chinese cigarettes", and makes technological innovations in a planned and step-by-step manner based on key areas such as characteristic raw material development, formula design, flavor blending technology, characteristic technology, new material selection and biochemical technology, and makes key breakthroughs.
Creating lasting value for society is the foundation of enterprise innovation. As the same values of the industry, "national interests first, consumer interests first" has become the navigation mark for the development of the industry, and it is the basic belief and goal respected by the industry and recognized by all employees, thus forming a * * * same realm and vision. Therefore, it is also of great guiding significance to the reform and development of Hongyun Group, which is not only the core of Hongyun's value system, but also the "program" for doing all the work well. On this basis, Hongyun Group promoted its corporate values to the height of "practicing the' two paramountcy' and pursuing industry to serve the country", which fully reflected its mission and social responsibility. To establish such a corporate mission is to implement the "two paramountcy" in all aspects of specific work, always put the national interests and consumers' choices at the core of all work, take the maximization of social return as the important goal of the group, and pursue all-round win-win development from the inside out, which is also the foundation and destination of enterprise innovation.
Third, beyond.
The production and operation of the group is not a simple superposition of the original enterprises. Integration of brand, management and people's heart. This is a great challenge after the reorganization of the group. The further enhancement of brand competitiveness, the improvement of management level and the improvement of employees' ability and quality are the tests of the group's management decision-making ability. The new platform and new opportunities urge Hongyun people not only to inherit the existing excellent culture, but also to seek new breakthroughs and transcendence. Transcendence, as the ultimate destination and foothold of harmonious innovation, is the fundamental guarantee to realize the Group's development strategy of "occupying a place among more than 10 key brands, more than 10 key enterprises and China cigarette representatives, and striving to be the vanguard of China tobacco enterprises".
In view of the important role of employees' ideology in the development of an enterprise, Hongyun Group deeply realized that to achieve the group's transcendence, it is necessary to enhance employees' ideology of eternal transcendence, so it put forward six kinds of consciousness that employees must enhance: remember that they are a member of Hongyun team, be good at cooperating with people around them, and realize the team consciousness of * * * winning * * *; Never stop researching, learning, absorbing and inventing new technologies, new processes and new methods, and apply the results to products, processes and services as quickly as possible to make the work more enjoyable and efficient; Selfless dedication to the survival and development of enterprises, and pride in the development and growth of enterprises; The sense of responsibility is to regard the interests of enterprises as the highest interests on the basis of earnestly fulfilling the interests of the state and consumers; People are sincere-oriented, work is proud of dedication, study hard, and live a simple and beautiful life. I can only develop the moral consciousness of thinking, knowing, thanking and repaying gratitude and the crisis consciousness of group development. If I don't work hard today, I will try my best to find a job tomorrow.
Looking back on the ups and downs of Hongyun Group, Hongyun has moved from a difficult environment to prosperity, and its brilliance has created generations of intelligent Hongyun people. As spokesmen of Hongyun spirit, previous pacesetters and model workers are also infecting and inspiring Hongyun's latecomers. At the same time, people have a deeper understanding of the vision of "building a century-old brand of Yunyan with the success of every lucky person": the vision of Hongyun is to achieve individuals and enterprises, that is, to achieve every lucky person and make Yunyan a century-old brand; The realization of Hongyun's vision is the cause of several generations or even more Hongyun people. Under the guidance of the same industry values of "national interests first, consumer interests first", enterprises and individuals have always adhered to the enterprise spirit of "harmony, innovation and transcendence", making continuous efforts to forge ahead and grow together. And the development achievements inspired by the spirit of good fortune, let us firmly believe that the spirit of good fortune will lead the group to greater glory.