1, investigation. In order to investigate the local tutor market, several data must be mastered, such as how many primary and secondary schools there are in this city, how many parents focus on real estate, how many intermediaries, what are the methods of intermediary publicity, how much the newspaper classified advertisements cost a day, how much it costs to build a tutor network, how much it costs to rent a tutor network a year, how much the local intermediary fee is, how many local college students are willing to be tutors, how many local primary and secondary school teachers, and how many local largest tutor centers have a day. With these data, investigate and analyze them one by one, so that in the process, you will understand half of the industry.
2. Establish a camp. When you start a business, you often think too perfectly, but there are many practical restrictions, so you are often depressed in a huge gap. Entrepreneurs often ask me: renting an office building is expensive, and the tax of the industrial and commercial bureau is high. I made it clear that the Phoenix tutor network I founded at that time was in the dormitory, the dormitory was my office, the website was my camp, the mobile phone was my hotline, and my classmates were my teachers. As a tutor intermediary, the role of the website is essential. I studied e-commerce, so I planned my own website at that time. It took me three months to write the Phoenix Family Education Network. Strong students can try to plan by themselves. After all, your own website best suits your own ideas. Non-program students can rent websites and concentrate on developing the market, which is not necessarily bad.
3. publicity. Publicity is divided into ground publicity and network publicity. There is no great skill in ground propaganda. It only depends on who is more careful and has stronger execution, such as distributing leaflets, whether your leaflets are better than those of other organizations, whether the time and place of your leaflets are appropriate and whether the location is perfect. For example, are newspaper advertisements and real estate advertisements comprehensive and cost-effective? Network propaganda: network propaganda pays attention to skills and a good direction, which can get twice the result with half the effort. Ask yourself what improvements have been made to the website, where parents can get lost, whether Baidu's products are fully utilized, whether the information platform is updated daily, and whether the content is aimed at all users.
4. service. Carefully make every order, select every teacher, establish your own excellent teacher library, and make more use of database marketing. In terms of service, I only have the above feelings, and I dare not say that I am doing well and dare not say more.