Pushing the product through train will directly transform the product, which is what every Taobao seller needs, so the operation will optimize the product itself every day to improve the conversion rate. The relatively direct benefit is that selling the product will have an appropriate profit advantage.
2. Improve product ranking
After the in-store products are through trains, the product data will change. The principle of through train is to find the seller's products by searching for a keyword, and then if the seller's products are sold through through train keywords, the data of this keyword will change, that is, this keyword will be transformed by this keyword search, and this keyword will rank high. Therefore, burning the through train can also improve the ranking of products promoted by shops, which is the second benefit.
3. Optimize the accurate crowd in the store.
The through train can optimize the seller's shop and accurately crowd. Because the through train is through the seller's potential customers, searching for the seller's keywords to find the goods, even if you don't buy them, Taobao will record the crowd tag of each customer as long as you click.
4. Help product measurement.
Through train can also help sellers measure money and map products. For example, there are several products in the store that are ready to be promoted, but if you don't know which product is well accepted, you can promote it at the same time, and use the data to decide which product to promote. The same product, many different main maps, this is the first main map displayed by search, at this time, you can also map through the through train.
Extended data:
Matters needing attention in using Taobao training:
1, inexperienced novice sellers should not blindly drive through trains.
As we all know, the through train is an advertising model that burns money, so it is best to know the basis of its operation before deciding to drive, such as how to calculate the quality score of the through train, how to choose the keywords of the through train, how to bid, how to improve the click-through rate, how to improve the conversion rate and so on. Otherwise, blind driving without any foundation will only waste money.
Don't take the through train for goods with bad pictures.
In the promotion of through train, the picture is the most important factor to get the click-through rate. The picture is not good-looking, even blurred, how to attract buyers' attention? No attention, no click-through rate. No click-through rate, no traffic. No traffic, no sales. Driving a through train won't make any difference.
3. Products with too high or too low price are not suitable for driving.
The conversion rate of products that are too expensive to drive is definitely not high; Products with low prices are likely to cause buyers to doubt their quality. Therefore, the price of products selected for through train promotion should be moderate, ensuring the positive price ratio of input and output, and exchanging profits for advertising fees.
4. Products without sales volume are not suitable for driving through trains.
No consumer will like a product that doesn't sell well. The higher the cost performance of the products participating in the through train, the better the sales volume and the higher the conversion rate.
5. Small and medium sellers should not compete for hot keywords.
The higher the popularity and traffic of keywords, the greater the competition and the more money needed, which is unbearable for small and medium-sized sellers, so don't blindly compete for those popular keywords. Locking in long tail words is a good choice.