I. Overview of xx Village Resources xx Village is located in the south of xx County, xx Province, and 10 km southeast of the county seat. It is the resident of xx Town People's Government and xx Village Committee. Returning to the river and passing through the village is a treasure trove of mountains and clear waters. The long history and cultural accumulation and unique geographical location endow xx with rich rural tourism resources. But at present, the resource development of xx is still in its infancy.
1, biological resources
2. Water resources
Xx River: xx River passes through xx Village and originates from xx Village in the south of xx County. The village is 700 meters long. Xx River is a river flowing from east to west, which is also the origin of its name. Artificial lake: There are two artificial lakes in the village, which are used to raise fish. Now there is a large artificial lake for fishing and sightseeing. Visitors can also experience fishing while sightseeing.
Second, the project premise
Our country has an ancient culture. For others, our country is a mysterious and colorful ancient civilization. Such an oriental mystery contains a lot of material and spiritual culture waiting for people to explore. The development and utilization of these cultures has created the development of tourism, so tourism contains huge business opportunities.
Three. Project introduction
The project aims to put forward a new concept of tourism, better develop existing resources into new concepts in tourism projects, and constantly develop new resources as new tourism projects. Through the promotion of this tourism project, it attracts the attention of people at home and abroad, mainly in Europe and America, supplemented by the domestic part. Finally, realize the profitability of tourism projects.
Fourth, the project realization
1, suggestion
The premise of developing tourism projects is to have reliable tourism resources. Facing the fierce competition in tourism, it is necessary to introduce some new tourism concepts and develop new tourism projects to cope with the strong competitors in tourism. The traditional concept of tourism is a kind of sightseeing tourism based on the existing real life resources. This traditional concept of tourism is relatively easy to realize, but it also has some shortcomings, such as: it can't attract people, but it will only make people feel that going once is enough and not fresh. Even the best tourist attractions will make people lose interest because of monotonous visits. It is impossible to promote tourism among the crowd for the second time. For example, if someone asks a person who has traveled to a certain place how he feels, that person may say: There are so many places, and there is nothing interesting. ) This will waste the use value of a scenic spot resource in a travel company.
Add folk culture to the existing real-life tourism resources, such as various ethnic customs, scientific culture and so on. At present, we have integrated Chinese medicine culture into the tourism industry, aiming to make use of the mystery of Chinese medicine in the hearts of people all over the world, promote it, make the world familiar with and understand Chinese medicine, and experience the magical functions of Chinese medicine in the process of tourism. We advocate the diversified development of tourism, temporarily combine traditional Chinese medicine with tourism, and constantly innovate more projects combined with tourism in the future development, so that the company's projects will continue to mature.
2. Project application
When applying the project to practice, we can consider the promotion space of the project. Because Chinese medicine has always been regarded as an ancient and mysterious science in the west, we can use the mystery and popularization of Chinese medicine in the west to attract more people. Combining it with China's rich real-life tourism resources will definitely bring unexpected effects to the company.
3, realize the premise
The production of a project must consume a lot of brain power, and the realization of a project requires the combination of brain power and physical strength. The premise of having a strong project is to have a team with excellent quality and unity and cooperation. In the whole process of project realization, they undertook different tasks. Because the project is implemented in different ways, it also plays different roles in the whole process.
4, the way to achieve
There are two ways to realize the project: one is to realize the project step by step, and make use of the roles played by various departments in the project to work hard for every step of the project, from home, publicity, and then abroad, and gradually realize it. This is relatively simple, easy to organize, and easy to allocate the personnel needed for each step and position. The disadvantage is that there is no available space, and it is impossible for so many people to work at the same time in each link, which wastes human resources, increases company expenses and takes a long time to realize the project. In order to avoid long project development cycle and unreasonable waste of human resources, multi-step synchronous implementation scheme can be adopted. For example, when promoting abroad, we can publicize the projects that our company has done and the detailed introduction and business of the projects through the network, and then collect customer information, and understand what customers need more in this project through customer messages and feedback. At the same time, the follow-up development of the project will be carried out in China, and the information collected by the network will be used to do more attractive project proliferation business. This two-pronged approach, combining internal and external, can achieve twice the result with half the effort. It not only shortens the project development cycle, but also reduces the development cost.
2. Website construction project planning book model essay
I. Purpose of the activity Through the promotion of this campus activity, young people aged 18~25, consumers and potential consumers in the campus market segment will get in touch with the company's products for the first time, learn more about the company's products and services provided by enterprises, and make the company's products have high brand awareness and good brand reputation in the campus market in the shortest time.
For enterprises that want to make a difference in this respect, we must study and analyze the campus market in depth, understand and grasp the consumption characteristics of students, and analyze their consumption habits. For example, they are more susceptible to the influence of friends and classmates around them, their consumption concept is not fully developed, and they have certain sensibility, so they can't make marketing decisions based on their own experience and subjective assumptions in the mass market.
Third, the preparatory work before the event
1, Project Department
Mainly start the whole planning process of this activity, and the planner will complete the writing of detailed planning book and arrange the activities of various departments.
2. Propaganda Department
(1) Poster publicity: Recruit two students with excellent calligraphy and painting skills as propagandists, and the propagandists will make posters to meet the students at the first time to ensure the timeliness of publicity.
(2) Activity promotion: Recruit five students with certain eloquence and social skills to conduct a product promotion activity, and use colorful activities to attract students' attention and distribute leaflets.
(3) Online publicity: enter the school BBS, post bar, etc. , and promote it through comments and posts.
Fourth, campus lectures.
Campus lecture was put forward by China No.1 Campus Media. Campus lecture is an open and semi-open learning form, in which teachers teach students scientific anecdotes or new developments related to disciplines from time to time to expand students' knowledge, and lecturers teach students some knowledge and skills, or improve their abilities and mentality.
Effect evaluation of verb (abbreviation of verb)
Through the promotion of this campus activity, the company's products can smoothly enter the university campus market. Greatly improved the popularity of the company's products among college students, deeply rooted in the hearts of the people, and established a good company image. In addition, the domestic market of the company's products has been expanded, the market share has been greatly improved, and it has a relatively stable market share in the university campus market. At the same time, sales increased greatly, and profits increased rapidly on the original basis.
3. Website construction project planning book model essay
2 1 century is the information age. Internet has pushed enterprises into the global information expressway, and made enterprise information reach every corner of the world through the Internet. Enterprises publish their latest business information through the Internet and conduct global search, so as to publicize their own enterprises, products and services, fully display their corporate image, communicate, promote and cooperate with all walks of life through the Internet, and at the same time find sources of goods and new customers through the Internet. Many enterprises have found opportunities on the Internet and created brilliance. Rather than fishing in the forest, it is better to retreat and build a net. Are you ready? First, why should enterprises set up their own websites?
First of all, from the perspective of sales, the network can reduce the intermediate links of transactions and reduce costs. Enterprise websites can also be expanded into online sales and pre-sales and after-sales consulting service centers.
Secondly, the enterprise will set up an information consultation office on the Internet, with a special person on duty to provide information services. Can establish practical, thematic or individual information exchange channels with the outside world. Customers can contact the enterprise by email or BBS, and they can also express their opinions. In this way, customers can comprehensively and objectively understand the enterprise and its services and products. Because it is a direct dialogue, it has the function of enhancing feelings.
Furthermore, through their own websites, that is, advertisements, some enterprises set up their own web pages online, or set up their own websites to centralize, classify and list enterprise information into columns for easy browsing.
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