The purpose of writing soft articles must be considered: you can't sell advertisements anymore, because people don't trust advertisements at all. At present, all purchases are based on trust.
Soft writing refers to a marketing method that makes consumers understand the concepts set by enterprises through specific concept demands, the way of integrating theory with practice, and the use of psychological shock, so as to achieve the publicity effect.
Soft text marketing should pay attention to the following five aspects:
1, soft thinking
Soft thinking is very important for marketing, which can guide consumers to know the products they need to market, and inadvertently reveal the selling points of marketing to everyone, so that everyone can buy them voluntarily. Soft writing depends on the author's thinking and also determines the positioning level of the article. In the final analysis, the marketing thinking of soft articles is the author's way of thinking and the summary of the author's knowledge and logic.
2, the soft text content is classic
When writing content, we should introduce it around the marketing points, including corporate culture, products, official website, brands, etc. In addition, in the process of writing soft articles, we must pay attention to clarity, as well as the core points of the content, as well as the direction and views. The content writing of soft articles is the core of the whole marketing, and the title is the key to determine whether users are willing to click and view, so the content is the key to determine whether users are willing to convert after reading.
3. The title of the soft article is very attractive
Soft text marketing should know that a novel title is essential to attract a large number of users, and whether an article is attractive depends mainly on the title. If the content of the title is too ordinary, even if it is rich, it can't get a high reading volume, so the naming of the title is very important.
4, article typesetting specification
When marketing soft articles, the typesetting of articles is ignored. Soft texts are arranged in an orderly way, which makes people clear at a glance and saves time and effort for users to read. Unclear typesetting confuses readers and confuses their thinking, so naturally there is no way to achieve the goal of transformation. In order to achieve the purpose of soft text marketing, basic typesetting format is essential.
5. The quality of media channels is very high.
After the soft content is written, you need to find a suitable media platform to publish it. Whether you choose traditional media platforms such as newspapers and magazines, or media platforms such as Weibo WeChat, Today's Headline, a little information and Sohu, you need to decide according to your own soft content. You should determine the publishing platform in advance. If there is no way to start, you can choose to point to Cheng Ming Bian Xiao for help and recommend media resources to rank well.
The advantages of soft text marketing are as follows:
1, low cost and high cost performance.
Compared with TV advertisements, outdoor brands and hard and wide Internet, the cost of soft text marketing is much lower. In addition to some mainstream media and online media, there are many free platforms, which can even achieve different communication effects. The promotion channels are very extensive, and soft articles are widely published, which can be promoted by friends and websites.
2. quick response and long active period.
Good soft articles spread faster, and high-quality content is expected to bring a lot of traffic to search engines and the front pages of news information. For example, if you want to know about our company, as long as you publish the soft article, you can search the name of our company and the soft article we just published, then you can learn more information through our article, thus generating trust. Another biggest advantage of soft writing is its low price. Sometimes it is more effective to spend three or five thousand dollars than to spend hundreds of thousands of dollars on hard and wide fees. Compared with traditional advertising methods, sending soft articles is more cost-effective.
3. The audience is more accurate
Every day, advertisements appear in subway stations, carriages, bus stations, big squares and parking lots. And 75% or more of the advertisements people accept a day are temporarily unnecessary. Similarly, for enterprises, it is not only expensive but also inevitable to put it on TV and outdoors. The audience of soft text marketing is more accurate. For example, if you want to know about soft text marketing, then you will definitely search for relevant information. When you read this article, you will be able to learn more about soft text marketing and soft text promotion, which is through soft text marketing and clear title for those who need to know relevant information.
4. Secondary transmission can be realized.
Soft news articles are more likely to generate trust, and story-based soft articles are easier for the public to remember. Popular soft articles can make the public feel that they have gained new knowledge, so soft articles must be soft to make them more acceptable to the public, and also to let the audience see some articles that they like or have feelings and help, and then think about sharing and forwarding them to people around them, thus realizing the secondary communication invisibly.
5. Corporate brand communication
Internet information transmission is the most extensive, and Internet traffic is also the largest. The traffic source of an enterprise is not only on its own website, but also on the whole Internet. As long as we can write and publish soft articles, your soft articles can be read by millions of people, and the expression of soft articles can stimulate users' desire to buy.
6. Soft text operation is more flexible.
Compared with hard and wide, soft text is not limited by space, and the content of soft text can be drawn up by itself and can be inserted into our soft text advertisements relatively flexibly. Soft articles can clearly explain real and reliable events to the public, so they are more easily accepted and trusted by consumers.
7, the role of public relations
Good soft writing can bring good reputation to enterprises, especially in the process of starting a business, there will inevitably be negative information. Publish some positive soft articles in time and publish them on well-known portals, which not only promotes the website, but also plays a role in public relations.
The subtlety of soft writing lies in the word "soft", which hides the needle in cotton and keeps it hidden, thus defeating the enemy invisibly. However, the preliminary work of soft text marketing also needs to be done, such as accurately identifying the target group and choosing the right platform.
The disadvantage of soft text is that it is relatively hidden, and users may not pay attention to advertisements, but the advantages of soft text marketing still outweigh the disadvantages. Soft writing is very close to daily life and can arouse people's emotions, so people are more willing to pay attention to it and have a wider audience. In addition to ordinary consumers, investors, media people, editors and other people from all walks of life will be attracted by soft texts.
soft article marketing
Baidu Encyclopedia-Soft Text Marketing