Correct skills for real estate agents to contact customers.
1, keep smiling.
Speaking with a smile, the voice will also convey a very pleasant feeling, which will naturally become more affinity in the customer's ears, so that every phone can maintain the best texture and help you enter the other party's time and space.
2. Make good use of telephone opening remarks
Good opening remarks can make the other person more willing to chat with the agent, so besides "wasting your two minutes", what to say next becomes very important. How to better understand each other's ideas, might as well ask: "There are several good houses in the * * community recently. Are you interested? " Open questions like this.
4. Use open-ended questions and keep asking questions.
On the one hand, asking questions to customers can prolong the conversation time, and more importantly, it is necessary to understand the real thoughts of customers and help them make judgments. Let me ask you a simple question. Could you please tell me more? Do you have any requirements for the house? " And other issues, encourage customers to continue.
Step 5 reverse immediately
Immediate reversal means doing what the customer says immediately. For example, when a customer says "I am a customer of your company", he might as well continue to say, "I know you are a good customer of our company, so I am calling. 」
6. Say less technical terms
"This house is very scarce. You'd better come and see it as soon as possible, otherwise I can tell you with certainty that it will be decided by others soon ..." In the conversation, I explained that the house is very scarce, or it is cost-effective and meets the needs of customers. In addition, "it's up to you" makes the customer willing to give you his precious time. Remember not to talk too much or use too many technical terms to make customers lose interest.
7. The choice between the two issues and opportunities.
Alternative ways can help the other party to make a choice, but also speed up the other party's house viewing. For example, "come to see the house in the morning or afternoon" and "meet on Wednesday or Thursday" are all alternatives.
8. Prepare for the next opening.
When you want to hang up, you must make an appointment with the client for the next telephone interview. Otherwise, calling customers without knowing them will make them think you are rude. If you must make a phone call, you must first think of a good statement to divert the customer's attention.
Effective communication skills and precautions between real estate agents and customers
Whether the real estate sells well or not depends on how the real estate agent introduces the housing to impress customers to buy your house. Speaking is an art, everyone can speak it, but not everything is suitable for real estate sales. When communicating with clients, brokers should know what to say and what not to say. Losing customers in one sentence is not worth the loss, and all efforts are in vain. So, what skills should brokers master when communicating with customers?
1. Don't exaggerate the characteristics of housing.
It is extremely irresponsible for some brokers to exaggerate the characteristics of houses in order to attract customers' attention and achieve the purpose of customers' viewing houses. Customers pay attention to your introduction and have the image of the house. When they find that the house is different from what they think, it will greatly reduce the goodwill of customers, the professional quality of brokers and the image of the company, and even directly drive customers away.
Brokers should not brag blindly in order to show off. If the customer is not the intended customer, even the best house customer will not clinch a deal, which will waste a lot of time for both parties. Invalid screening will not have any good influence. How to inform the customer about the housing situation can show the advantages of the house to the customer and let the customer find the value of the house, which is also an important embodiment of the broker's sincerity and directly affects the customer's impression of you.
2. Pay attention to the attitude towards customers
As a service-oriented industry, "customers are God" still makes sense. Customers come to you to buy a house because they trust you. Brokers must not live up to customers' expectations and should try their best to help customers buy satisfactory houses. Now it is the agent's attitude towards customers, and always maintains a warm, positive and proactive attitude towards customers. Don't bring negative emotions in life to work and then pass them on to customers. This is also a sign of disrespect for customers. (Many brokers can't accurately distinguish between life and work, and always bring negative emotions in life to work, such as quarreling with their girlfriends and being in a bad mood; Life is not smooth, the mood is irritable, etc. )
Brokers must not underestimate the appeal of language, and don't treat customers as fools. Everything you say and do is in the eyes of customers. Don't make a face with customers, it will not pay off. A good real estate agent can change roles in an instant, even if there are more frustrations in life, he still maintains this enthusiastic and positive attitude when facing customers.
Don't gossip and avoid talking about sensitive topics.
Many brokers will find that when chatting with customers, customers suddenly stop talking, which must be a sensitive topic or disagreement between the two sides. The broker can recall the conversation just now and see why the customer stopped talking. We should turn to other light topics in time to connect the atmosphere. Don't talk into a dead end. The agent doesn't know yet. If we miss the good opportunity to close the deal, it will be difficult to close the deal.
4. Don't question customers unreasonably.
It is disrespectful to customers to question customers or despise their understanding for no reason, and it will also cause customers' disgust. This is a big taboo in sales. Don't underestimate the customer's understanding, and don't replace the customer's advantages with your own blind spots. This will only make customers feel that you are lofty, and your professionalism is also very worrying. In the end, you will not make a deal here.
5. Don't be too blunt.
Everyone loves face, including the broker himself, and should always maintain a respectful attitude when communicating with customers, and don't say taboo topics; Don't say critical words; You have to express yourself, and your agent should be tactful. Give your customers proper face for their shortcomings and deficiencies, and he will be doubly grateful to you. In addition, to be competitive, it is not easy to argue with customers. Appropriate concessions will make customers feel your accomplishment, and choosing to lose is to earn a certain degree.
6. Don't speak ill of your peers
Don't talk about the shortcomings and shortcomings of competitors in front of customers, and belittle others too much. This is not a gentleman's manner. Especially when introducing a house or company, you have to mention competitors' things. Maybe customers will know about their competitors' companies after learning about them from you. This is very stupid. If the customer finally makes a deal with the competitor, you will regret it. Respect your opponent, and customers will respect you more. This is common sense and a necessary accomplishment for brokers.