1. Three elements of live broadcast A. People (people who can build, talk and understand houses)
It can be said that it can control the field and bring rhythm;
Understand the goods, deeply understand the advantages and disadvantages of the real estate industry and its own projects, and explain the advantages of the project according to the pain points of buyers;
Some people have persuasiveness, guiding ability, affinity, grounding and trust. B. Commodities (houses, prices and discounts)
Understand age, gender, region, etc. Fans, and adjust the highlights of the projects that can be displayed according to the portraits of fans;
Price concessions should be competitive. During the live broadcast, you can release special rooms, special spikes, purchase coupons, physical prizes and so on. C. venue (mobile, live competition)
It is very necessary to warm up the flow before the live broadcast, strengthen the publicity and promotion before the event, and arrange the flow reasonably; Attract more fans' attention;
Real-life house exploration will focus on showing you the real scene of the project, so that fans can understand the project in depth;
Try to build a model room and a marketing center in the live broadcast room, and the signal should be smooth, so as to avoid switching anchors back and forth and avoid the phenomenon of jamming.
Real estate agency is an organization that provides real estate evaluation, brokerage and consulting services for the consumer market. Real estate agents shall accept the guidance, supervision and inspection of the competent departments of the industry and other relevant departments, engage in business activities in accordance with the approved business scope, and provide all the true information about the parties and the conclusion of the contract.