How to do network marketing well

1. Learn about our products. This is the most basic and important link for an online salesperson. Because your knowledge of products directly depends on the quality of your communication with customers. For example, some customers ask very clearly whether the parts you sell can be used on the customer's machine to explain the working environment of his machine. At this time, if you don't know much about your product or even its performance, I don't think you will give a good answer. This also directly affects the product transaction. Therefore, if you want to be an excellent online sales expert, you must have a detailed and professional understanding of the products. The process of consumers receiving information, analyzing information and finally buying it. Therefore, the degree of these processes directly affects the final transaction. The first is the release of information. Here we need to pay attention to several points: first, it is true; second, it is detailed; and third, it is more. Of course, quantity is based on good quality. 3. Do a good job in customer service consultation. The importance of customer service is self-evident. When customers see your product information and are interested in it, they can directly click online customer service. This requires customer service consultation to be online at any time, so that you can find yourself directly with customer consultation. Imagine a customer contacting customer service and not online, he won't wait for you, because there are many similar customers online for him to choose from, just move the mouse. Therefore, for online marketers, the opportunity is fleeting. Of course, there are also many customer service systems that are tied to mobile phones. For example, Alibaba's Ali Want Want can bind mobile phones, and there will be SMS customer service on every message. As long as you have a mobile phone, you will seize business opportunities 24 hours a day. These are all good choices. 4. Distinguishing between true and false inquiries can screen out effective potential customers. There are basically two kinds of people like you who make inquiries online: competitors and potential customers. So you should have the ability to distinguish between competitors and potential customers. Don't quote blindly, or you will lose a lot because of small. How to tell: one is to search the information of this company immediately after receiving the inquiry from the other party to see if it is true and whether the products made are similar to yours; Then ask each other a few professional questions to see if there is a real purchase demand. Even if you quote him, you need the other party to fax it with the official seal. This will help to screen high-quality customers and prevent samples from being mailed casually. 7. Master other promotion methods. Network sales is a systematic work, and the effect of publishing information alone is still limited, so we should master some methods such as blog marketing and soft text promotion, and gradually establish our own brand image on the network. 1, the company's products, services and other special design websites. The key point is to reflect its commercial value. Nowadays, many enterprises follow the trend when making websites. Others have it, they should have it, or they are forced by the telephone tactics of some internet companies, so let's do it. This is so hypocritical. It is right for enterprises to make websites, which meets the needs of modern commercial development. But if it's a face, an image. Forget it, it is better not to do it well. The enterprise website should be built, but it should reflect the strength and culture of the company according to the characteristics of products or services. More importantly, it embodies its commercial value. 2. From the marketing point of view, the website should be concise and clear, so that the target customers can find what they need quickly. 3, sales, logistics, reputation and other strategies. Meet customer needs to the greatest extent. If you want to buy a product, someone has to buy it. But customers will consider three points: (1), customers have demand for your products. (2) It is convenient for him to get your product. (3) He believes in your enterprise. For 1, it depends on your market positioning and who your target customers are, which depends on network promotion and operation. For the second point, if we want to cooperate with other logistics companies, we must formulate a good logistics process. Then you should do a good job in product packaging, transportation and so on. It's best to give the customer a promised number and deliver the goods in a few days. Third, you should show your strength on the website. Your website itself should also be ranked in the world with a high PR value. The website had better apply for ICP. It is best to connect with the websites of associations, scientific research, government and other departments whose products are to be closed. This shows your strength and credibility.