(1) Product display function: This is a basic and very important function. Users enter the e-commerce website of enterprises,
You should be able to see all kinds of goods just like entering a real supermarket. Use network media to promote products.
Promotion is an effective marketing channel.
(2) Information retrieval function: Commercial websites provide information search and query functions, enabling customers to find the information they need conveniently and quickly in the e-commerce database, which is an important factor for whether e-commerce websites can make customers stay for a long time.
(3) Commodity ordering function: E-commerce can realize online ordering with the help of interactive mail transmission in the Web. When users want to buy, they can put the goods into the shopping cart. When the customer fills in the order, the system usually replies to the confirmation information form to ensure that the order information is received. This function depends not only on the design and implementation of technology, but also on the idea of simplifying the transaction process and making it convenient for users when designing the website.
(4) Online payment function: In addition to transactions, online payment is an important link. Online payment must be supported by electronic finance, that is, banks, credit card companies, insurance companies and other financial institutions should provide online operation services for financial services. Using electronic payment means directly on the internet can save many people's expenses in the transaction. E-commerce should be a complete process. Online payment needs more reliable information transmission security control to prevent fraud, eavesdropping, fraudulent use and other illegal acts.
(5) Information management function: A complete e-commerce website should also include the sales business information management function. Customer information management is an important function to reflect whether the main body of the website is customer-centered and whether it can make full use of customer information to tap the market potential. It is the main information management content in e-commerce.
(6) Information feedback function: A successful website must be interactive and multi-point information interactive. Commercial websites are particularly important for collecting customer feedback. Release functions include: dynamic news update, news retrieval, hot issues tracking, industry information, supply and demand information release, etc.