Descente brand was founded in 1935, which is popular internationally with high-performance ice sports and has become the official uniform of ski teams in Switzerland, Canada and other countries for many times. Since then, the brand has applied its technology to other sports, such as cycling, track and field, baseball, volleyball and basketball. Over the years, it has created a rich series of professional sports and made great achievements in 38 countries around the world.
In 20 10, Descente launched outdoor series, which created a new definition of "outdoor activities". Combining advanced technology and fashionable design, the dress is not only breathable, heat-insulating and waterproof, but also breaks the traditional inertia in color selection and carries out slim tailoring. It is not only the most suitable equipment for outdoor activities in nature, but also an enviable and amazing fashion dress.
Style design and professional performance, Descente sportswear has long been a trend sportswear in Japan.
DESCENTE takes "functional beauty" as the theme, adds urban flavor and creates a brand-new outdoor clothing brand on the basis of high function, high quality and exquisite design of ski clothes.
Shanghai Disante Commercial Co., Ltd. was established in August 2005, and its business scope covers: the retail and wholesale of sports accessories such as sportswear, sporting goods, casual clothes, swimsuits, swimming glasses, etc., the import of the above-mentioned commodities, the design and entrusted processing of the above-mentioned commodities, the marketing management related to the above-mentioned commodities, and the related business information consultation and services.
2065438+On February 23, 2006, Anta Sports (2020.HK) announced that the group will spend 65438+500 million yuan to set up joint ventures with Descente Global Retail Limited, a subsidiary of Tokyo-listed company Disante Japan, and Itochu, a subsidiary of Tokyo-listed company ITOCHU Corporation, to exclusively operate and engage in the design, sales and sales of various products with the "Descente" trademark in China (excluding Hong Kong and Macao).