The essential difference between think tanks and consulting companies.

Think tanks are also called brain enterprises, think tanks or think tanks, think tanks and consulting institutions. Refers to consulting and research institutions specializing in development research. It brings together experts and scholars from various disciplines and uses their wisdom and talents to provide satisfactory or optimized solutions for the development of social economy and other fields. It is an indispensable part of modern leadership management system. Its main task is to provide consultation, make suggestions for decision makers, judge management and put forward various designs; Feedback information, follow up the investigation and study of the implementation plan, and feed back the operation results to the decision makers for rectification; Make a diagnosis, study the causes of the problem according to the current situation, and find the crux of the problem; Forecast the future, use various methods from different angles, and put forward various forecasting schemes for decision makers to choose.

Think tank/think tank mainly refers to a professional research institution with public policy as the research object, influencing government decision-making as the research goal, public interest as the research orientation and social responsibility as the research criterion.

China think tank is an important part of the country's "soft power" and "discourse power", which has a far-reaching impact on government decision-making, enterprise development, public opinion and public knowledge dissemination. From the organizational form and institutional attributes, think tanks can be public research institutions with government background or private research institutions without government background or quasi-government background; It can be a for-profit research institution or a non-profit institution.

Consulting companies are commercial companies, which can be divided into traditional consulting companies and new consulting companies represented by micro-consulting network.

Mainly serving enterprises and entrepreneurs, engaged in soft science research and development, using specialized knowledge and experience, and providing specific services with mental labor.

A consulting company refers to a company engaged in soft science research and development and selling "wisdom", also known as "consulting company". This kind of company is a commercial company, which receives the intentions and requirements of clients, uses specialized knowledge and experience, and provides specific services with mental labor.

Consulting company is an independent and professional consulting service organization, which helps enterprises and entrepreneurs to identify and seize new opportunities, strengthen learning and implement changes by solving management and operation problems, so as to achieve enterprise goals.