Marketing scheme promotion and network marketing promotion are indispensable tools for enterprise brand and product development. Because more products and users' needs are connected, many enterprises will choose to set up their own operation teams to formulate marketing plans and promote them.
Marketing plan promotion 1 my SEM marketing
The combination of SEO and Baidu bidding ranking is the most effective method for medical marketing at present, and SEO and bidding play a complementary role; Cooperate with other departments to do offline promotion; Develop user groups, which can be used for email marketing, online advertising marketing and short message marketing to improve the patient's return rate; Link exchange; Channel cooperation; Google adwords ads.
The most important way of network marketing is search engine marketing. Search engine promotion is actually the promotion of target customers based on keyword search, which is the most effective and targeted online marketing method at present. In the marketing positioning of search engine promotion, the most important thing is to find the most easily used keywords for target customers, so that customers can find you and make your promotion most effective. In the case of unstable patient sources, it is particularly important for private hospitals to do a good job in Baidu bidding in the medical industry.
Baidu bidding must first do the details, which is a direct factor affecting promotion. Secondly, do a good job of tracking and comparing records, and analyze the changes of Baidu's bidding income in a short period of time.
To bid for Baidu in the medical industry, keywords are the first and most important. On the premise of sufficient keywords, it is the conversion rate of patients seeking medical treatment. The structure of a station directly affects the conversion problem. Users can quickly find websites that need information, and the conversion rate of patients seeking medical treatment must be high. This requires planning in the initial stage of website establishment, and enriching the information of the whole station after the website goes online.
Second, online advertising.
With the popularity of computers and the rise of internet craze, online advertising has gradually been valued by people in the industry. Compared with traditional advertising, online advertising has incomparable advantages over other advertising media. First of all, it is global and all-weather. Whenever and wherever, as long as patients have access to the Internet, they can see our online advertisements, regardless of location, time and layout.
The second is its two-way interaction. Online advertising can not only show the strength and product functions of enterprises, but also allow visitors to communicate directly with hospital customer service through business communication. Hospitals can also observe and count visitors and make corresponding adjustments. The third is high efficiency. Online advertising is active click access, with clear audience and strong pertinence, so its efficiency is higher than that of traditional advertising.
Third, forum soft-text advertisements.
Because the forum has certain pertinence, the best way to promote the forum is to log in to the corresponding section of the larger forum in China and publish your soft articles. You can also send more articles when you know it, create topics for the soft content, generate interactions, and export them to the hospital in the interaction. Don't advertise hard. Such advertisements are counterproductive. You should know how to use soft text marketing skillfully.
Fourth, blog promotion.
Step 1: Choose a blog
I first chose Sina blog, Baidu blog, Netease blog and Yahoo blog. Sina blog Baidu is a collection, and Baidu blog has a high weight! Of course, if there are enough people, you can also register all the free blogs in China.
Second: set up blogs separately.
High-weight blogs that are easy to be included and can use anchor links in articles are (Sina, Baidu, He Xun, Blog Bus, etc. ). Of course, there are many unknown professional blog sites that can put links in articles. Establishing a blog in each department, plus all the friendly links of the blog, will help to increase the weight of the blog!
Third: the details of the Youth League blog.
1. A newly registered blog should have some original articles at the beginning, even if it is short. If you really can't write originality, just copy it from the internet and exchange a few paragraphs, or sum up several articles together.
2. Update your blog frequently. At first, you should be diligent. At least two new articles will appear every day for two weeks.
3. At the beginning of building a blog, you should add more friends, leave more messages and increase the number of return visits. This will help the blog to be included.
Jianbo will submit the website to the major search engines within one week, you can find it in this link.
5. Anchor links of website keywords must be added to blog content. Now our strategy is to improve the ranking of long-tail keywords, such as doing more (SEO, SEO road, search engine optimization).
The purpose of setting up a group hospital blog:
1, improve the hospital's network exposure.
2. Effectively suppress negative information on the network.
3. Effective strategies for establishing external relations.
4. Bring some traffic to the website.
Email marketing
Collect and sort out the messages left by the website business communication and the user's mailbox left by the website consultation, offer holiday condolences to the users who left the mailbox, track the effect of surgical treatment, and notify the hospital for free clinic.
Hospitals should choose the most targeted targets according to users, so as to obtain the maximum transformation effect. The most important thing in mail marketing is to grasp a degree. This is a double-edged sword. If used well, it can achieve good marketing results. On the contrary, it may damage the image of the company.
Sixth, SNS community marketing.
SNS is now a household name topic, from facebook and myspace abroad to intranet and Xin Kai in China, which shows the charm of Stanley Milgram, a psychology professor at Harvard University. The essence of the six-degree division theory is: "There will be no more than six people between you and any stranger, that is, you can know any stranger through six people at most." How to establish friendly marketing channels through interpersonal relationships?
Popular SNS websites are registered, and according to the company's customer-oriented goal, a large number of users are added as friends, so many people know you. In addition, many SNS websites now have log space, and you can send soft articles to your friends to share, so that many people can pay attention to your articles and your website. Finally, many SNS websites have circles or groups, often active in groups, and often publish useful news, which can also attract everyone's attention.
Seven, Weibo marketing
Weibo marketing is a new online marketing method, because with the popularity of Weibo, a related marketing method, namely Weibo marketing, was born. Everyone can register a Weibo on Sina and Netease, and then use it to update their Weibo. You can update the health content every day, so that you can communicate and interact with everyone, or publish topics you are interested in, so as to achieve the purpose of marketing. This way is the new marketing in Weibo.
When doing network promotion, we should not only attract clicks and increase website traffic, but also do marketing promotion. Since it is a business, everything should take sales as the ultimate goal. Because of the particularity of the network, traffic and marketing must be promoted together to get twice the result with half the effort.
Marketing planning and promotion II. Advantages of network promotion:
1, quickly promote the brand.
One of the important tasks of network promotion is to establish and promote corporate brands on the Internet. The offline brands of well-known enterprises can be extended on the Internet. The construction of network brand is based on the construction of enterprise website, and through a series of promotion measures, customers and the public can know and recognize the enterprise. To a certain extent, the value of online brands is even higher than the direct benefits obtained through the network. With the advancement of the network process, the speed of brand network promotion is even more amazing!
2. Save all kinds of expenses.
Network promotion saves a lot of advertising expenses in traditional marketing, and the extensive use of search engines will improve the search rate, which is better than advertising effect for small and medium-sized enterprises to some extent.
3. The development of online advertising.
There is no personal promotion or direct contact promotion under the traditional promotion mode. Instead, a large number of online advertisements are used as soft marketing methods to achieve the promotion effect. This practice can save a lot of human and financial expenses for small and medium-sized enterprises.
Through the effect of online advertising, more people can go to large places to explore potential consumers, and through the rich resources of the network, they can reach cooperative alliances with non-competitors, thus broadening the consumption level of products. Network promotion can also avoid the uniformity of promotion in reality, and the best promotion effect can be achieved by combining the corporate culture with the corporate culture of the website that helps to promote.
Second, the overall strategy of network promotion:
Take advantage of the advantages of wide network communication range, fast communication speed, strong interaction and diverse audience groups. Through search engine ranking, website advertisement replacement and link exchange, website optimization service, website traffic analysis, active website promotion, watermark promotion and soft text promotion of major portals, etc., blog promotion and topic speculation are carried out in high-profile netizen gathering areas such as blogs, forums and synchronous questioning websites;
In addition, a series of network promotion forms, such as a series of network theme activities, are carried out to let the audience know the brand advantages of enterprises to the greatest extent and pay attention to enterprise information, so as to achieve the purpose of brand promotion, popularity promotion and sales promotion.
Marketing Plan Promotion 3 What does the marketing plan include?
1, marketing opportunities analysis
In the marketing promotion scheme, marketing opportunities analysis is the key link, which mainly manages the information in marketing and measures the main market demand. Analyze the main macro factors in marketing planning, including technology, environment, natural environment and social environment. , need to analyze the consumer market and buying behavior, need to analyze the group buying market and buying behavior.
For example, in the process of understanding the group buying market, who participated in the understanding of the government market, and the comparison between the group buying market and the consumer market, and so on.
2. Develop marketing strategy
In marketing promotion, the most technical link is development, and marketing strategy is also a key link. There are not only the challenges of new product development, but also the analysis of the external environment.
Organizational arrangement and architecture design are all aspects that need attention. To manage new products well, we should understand that the development process of new products includes business analysis, including market testing and so on. At the same time, there is also a market challenger strategy, which needs to determine competitors and strategic goals before choosing a strategy.
3. Sales plan
What are the main marketing schemes in the marketing promotion scheme? Familiar with product line management, product brand and packaging management.
At the same time, the product line is analyzed to understand its length and characteristics. You need to set a reasonable price, choose a pricing target, determine your own needs and estimate the cost.
At the same time, it is necessary to analyze competitors, their costs, their prices, choose pricing methods, and finally determine the price of products to complete a complete marketing plan. The above is the content of the whole marketing promotion, and any link determines the fluency of the final marketing plan.