What kind of service is the positioning feature of mobile commerce based on? )

Mobile e-commerce has changed the speed and way of information acquisition, and has obvious advantages compared with traditional e-commerce. First, immediacy, consumers can not only work, socialize and shop in a mobile state, but also get audio-visual and graphic information and related services at any time. Second, connectivity can easily connect users with the same interests, and the interaction between enterprises and customers is more convenient. Thirdly, portability means that users can conduct business activities anytime and anywhere through handheld mobile terminals such as mobile phones, PDA handheld computers, etc. Fourthly, the locatability, although the mobile business subject conducts business activities in the mobile state, the correspondence between the handheld mobile terminal and the owner endows the mobile business subject with the locatability in mobile use, which is of great significance to the innovation and breakthrough of e-commerce. In addition, the object of mobile commerce service can also be accurately located by global positioning technology.

1, open and inclusive. Because of its wireless access mode, mobile commerce makes it easier for anyone to enter the network world, thus making the network wider and more open; At the same time, it makes the virtual function of the network more real, so it is more inclusive.

2. It is everywhere, anytime and anywhere. The biggest characteristics of mobile commerce are "freedom" and "personalization". Mobile e-commerce can make up for this shortcoming of traditional e-commerce, allowing people to check out, book tickets or shop anytime and anywhere, and feel the unique business experience.

3. The scale of potential users is large. China has nearly 400 million mobile phone users, ranking first in the world. Obviously, from the popularity of computers and mobile phones, mobile phones far exceed computers.

4. User identity can be better confirmed. The mobile phone number is unique, and the user information stored on the SIM card of the mobile phone can determine the identity of a user, which will become easier and easier with the implementation of the real-name registration system of mobile phones in the future. For mobile commerce, this has the basis of credit authentication.