According to the official data of Mazda, the cumulative terminal sales of Mazda in China in 20 19 was 220,000 units, which was 16.37% lower than that in 20 18. And the downward trend did not end with the end of 20 19. By June 2020, Mazda sold 20,963 vehicles, down 8.23% year-on-year. This continuous decline makes many friends who love Mazda worry about how Mazda will survive in 2020.
But for Mazda, these concerns are yours, not yours. Recently, according to foreign media, Mazda will not launch important models before March 2022, and existing models will not be changed or replaced. As soon as this statement came out, many netizens speculated that Mazda wanted to suppress big moves or to carry out the Buddhism to the end.
In my opinion, Buddhism is true, and so is the suppression of big moves. First, let's take a look. Mazda has always disdained to position itself as a "mobile car enterprise" and is disgusted and restrained by various forms of price reduction and sales. Even though sales declined, Mazda didn't really cut prices. So you say Mazda is arrogant or Buddhist, which is the biggest label of Mazda itself.
As for Mazda, why didn't it take a big move? Because it is understood that Mazda is currently developing a new large-scale vehicle platform and power system, which is expected to be unveiled before March 2022. Since then, the brand has been pushed to the high-end market. In retrospect, at a press conference last May, Mazda revealed that it would be equipped with Skyactiv-X gasoline six-cylinder engine. It seems not impossible for this new car to compete directly with BBA in the future. Although it is easier said than done, we are not unaware of Mazda's paranoia. As for the result, we can only wait and see.
In this way, Mazda will not launch any new cars in 2020, and there will be no amazing product planning. So, back to our original question, how should such a Mazda spend 2020? In fact, Mazda knows all this. It is reported that in the third quarter of 2065438+2009, Mazda's global terminal sales volume was 376,000 units, and its operating income decreased by 5%, mainly because the sales of China and Australia were restrained. To this end, Mazda also lowered its sales target for 2020 by 4%.
Write it at the end
At present, Mazda's only two trump cards are probably the introduction of CX-30 and the promotion of Skyactiv-X engine with compression ignition technology. And whether Mazda really hides its strength before the big move comes out, we may know the answer soon.
What do you think of Mazda's practice?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.