In the marketing learning system, public relations is the only tool used by enterprises to build public trust.
It is a state in which any enterprise or individual is in a state of public relations.
It is also an activity. When an industrial and commercial enterprise or individual consciously takes measures to improve and maintain its own public relations, it is engaged in public relations activities.
As a part of the long-term development strategy combination of the subject of public relations, the meaning of public relations refers to this management function: evaluating the public's attitude, confirming the policies and procedures of individuals or organizations in line with public interests, formulating and implementing their respective action plans, improving the subject's visibility and reputation, improving the image, and striving for the understanding and acceptance of the relevant public.
Their ability to communicate and maintain relationships needs to be higher than that of ordinary people; Secondly, no matter where you are, you should make use of professional knowledge reserves and hot topics to negotiate with your respective parties at a higher strategic level.
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