With the popularity of the Internet and the development of e-commerce, a large number of B2B e-commerce information service providers have been developed in the past 10 years, which has played a great role in the application and popularization of the Internet for small and medium-sized enterprises around the world. This is the pioneer of the first generation of B2B e-commerce. They use the powerful and convenient information input and retrieval functions of the Internet to find business opportunities for enterprises. From the origin of the service, this service is similar to the familiar search engines such as Google and Baidu. Although keyword segmentation is embedded in search results and processes, it still does not change the core essence of information entry and retrieval. Therefore, it can be expected that when the traditional B2B e-commerce develops to a certain stage, it will inevitably be under the competitive pressure of search engines. If we call the traditional B2B e-commerce model B2B 1.0, then the "transaction-oriented" model represented by MFG, the world's largest manufacturing online market platform, can be called B2B 2.0. Compared with the former, there are the following significant differences: First, the intuitive interface is different. B2B 1.0 information retrieval is the main method. In short, it can retrieve the list of suppliers/buyers who are located in specific regions and industries and have specific certifications or other privileges that need to be paid. While B2B 2.0 is completely different. Users can see the purchase inquiry information and transaction reward information in the login interface, which are all around the "transaction" of each transaction. Second, the core functions are different. The main function of B2B 1.0 is self-introduction and publicity, which can increase the attraction through its own webpage construction, keyword search ranking, additional authentication and recommendation, thus attracting attention. The core function of B2B 2.0 is to let buyers make standard and standardized purchase inquiry, while suppliers can meet their own production capacity through professional functional subdivision, such as manufacturing process, material requirements, size range, buyer area and other conditions, and then conduct transactions such as buyer contact and quotation. Third, the transaction guarantee is different. B2B 1.0 provides contact information and does not involve transactions. At the same time, due to the poor status of buyers and sellers in the transaction, the authenticity and integrity of buyers' information are extremely asymmetric. B2B 2.0 is based on "transaction" orientation, so the information of buyers and sellers is relatively symmetrical, which embodies the market rules of "two-way choice". At the same time, the perfect transaction records of both parties and the mutual scoring records of both parties after the transaction have played a role in security. Fourth, the future will go in different directions. Due to the eyeball-oriented nature of its core services, traditional B2B e-commerce will be integrated with professional search engine service providers in the future of Internet "information explosion". B2B 2.0 will gradually extend from the initial role of transaction auxiliary service provider to various professional services during and after the transaction, such as customs commodity inspection, international payment, logistics, etc. And there is room for multi-industry and multi-platform expansion. In fact, although the difference between them seems simple, one is to release supply information and the other is to release purchasing information, which contains huge core values and future trends. In terms of time, B2B 2.0 started late, and now it mainly appears in specialized industries and mature purchasing markets in Europe and America. For example, MFG was founded in Atlanta, USA in 2000, focusing on parts manufacturing. Therefore, compared with the large-scale comprehensive traditional B2B website, some people intuitively call it a vertical website. In fact, the difference is not only in the industry field, but more importantly, all the "transaction" orientations based on purchasing needs. This difference is by no means what some people think, but can be achieved overnight by "reversing" the original model. In fact, the "reverse procurement" model is more suitable for specialized, subdivided and even customized procurement needs. In the past 10 years, the European and American purchasing markets are experiencing a significant change trend, that is, the bulk purchase orders are changing from "large batch with few varieties/high quantity and low mixing" to "small batch with many varieties/low quantity and high mixing". This change is based on the diversification and refinement of global demand, the improvement of production efficiency and technical level and the result of global competition. MFG's specialized procurement model meets the buyers' demand for improving efficiency and precision procurement. Since 2000, it has attracted 65,438+020,000 European and American buyers to publish and award procurement requirements here, because it provides professional subdivision, standardized release of procurement inquiry, simplified quotation reply, fair and open transaction exchange and even tracking records after award. On MFG's homepage, you can see a curve table, which shows the total value of the purchase inquiry currently waiting for quotation. In the past three months, this figure has been stable at around $300 million a day. It fully proves the acceptance of this model by global professional buyers and the development trend of global professional and refined procurement.
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