In store management, in order to attract customers, live performances are sold: one person holds a knife and the other holds a stick, knocking on the chicken and cutting the chicken, with tacit cooperation. When the wooden stick hits the back of the knife, the sound changes with the intensity, cadence and rhythm, giving people a sense of music, unique and delicious, unique! Word of mouth from far and near guests stems from curiosity. The tea shop is coming, Yulin is coming, Jianshe Road is coming ... The daily turnover of more than 3,000 yuan makes the business very hot. But gradually, because of the distance and inconvenience, customers have suggested opening a shop nearby. From this, Li Liangfeng realized that a business opportunity was coming! As a result, Hongxing Road Store, Xinnanmen Store, Baihua Store and Jinhe Store opened one after another ... With the fragrance of Liao Ji, Li Liangfeng, who succeeded in starting a business, found that although the store decoration was the same, the taste of each store was different due to different personnel; At the same time, the limited specialty products in the store can not meet the different needs of consumers, which will inevitably lead to the loss of customers and it is difficult to form a stable customer base. After careful consideration, Mr. Li Liangfeng made a strategic decision on the basis of summing up the experience of setting up Liaoji Bangbangji Restaurant: scientifically decompose the "self-production and self-marketing mode", realize the standardization of all aspects of production and sales, technically ensure the consistent taste and stable quality of dishes, and strengthen the development of new products and the legal protection of intellectual property rights. Focus on improving the existing "self-produced and self-sold" cooked food supermarket model, with diversified product sources. The original production base operated independently as a supplier of "Liaoji Bang Bang Chicken" and participated in market competition with other suppliers of "Liaoji Bang Bang Chicken". Liaoji Bangbangji Store has realized the diversification of product sources because of its clear strategic decision. Here, consumers can not only taste the traditional dishes of Liaoji Bangbangji Restaurant, but also taste other special dishes, so as to meet the consumer demand. A deli supermarket model with China characteristics, which provides consumers with "safe, nutritious, green and convenient" dishes, is clearly presented to people.
With the maturity of the new model of "Liaoji Bangbangji" store, Mr. Li Liangfeng applied for the 35th trademark of "Liaoji" and "Liaoji Bangbangji" from the State Trademark Office, which strengthened the protection of intellectual property rights. In 2004, Chengdu Liaoji Investment Consulting Co., Ltd. (hereinafter referred to as the company) was established, which opened the prelude of "sharing food and enjoying wealth". The company has inherited the successful experience of founder Mr. Li Liangfeng in operating Liaoji Bangbangji Store for more than ten years, devoted to the promotion of Liaoji brand culture, and attracted many venture capitalists with its mature business model and unique advantages in the industry. Gradually, Beijing, Shanghai, Zhengzhou, Wuhan, Lanzhou, Lhasa and so on. Deli shops planned by the company have sprung up like mushrooms after rain.
At this time, Mr. Li Liangfeng was very emotional: the road to getting rich by starting a business is arduous, and there will be too many setbacks and challenges in starting a business! Entrepreneurs should be full of confidence, and the company will be more confident. With the goal of "spreading food culture, sharing food and enjoying wealth", we will work hard and create brilliance together! By 2008, there were more than 200 delicatessens planned and guided by the company, which enabled many venture capitalists to realize their dream of creating wealth.
2008-an extraordinary year: 5. 12 Wenchuan earthquake, with boundless love, shocked the soul. Mr. Li Liangfeng, the chairman of the company, led the staff to donate money and materials to sympathize with the victims and subsidize students; The Beijing Olympic Games on August 8 brought great prestige, strong confidence and great prospects to China. On June+10, 5438, Mr. Li Liangfeng was invited by China Fortune magazine of China Foundation for Poverty Alleviation to represent Sichuan cooked food industry in "2008 People's Livelihood Pioneer Forum" and "International Public Welfare Evening for Poverty Eradication". After just half a year's mental journey, Mr. Li Liangfeng feels very long. At the same time, he deeply realizes the responsibility on his shoulders, and fully realizes that an enterprise should be brave enough to undertake social responsibilities, create greater value for people's lives and social development, and make greater contributions. Only in this way can it be a mature enterprise and get social recognition and appreciation! Therefore, the company regards "paying attention to people's livelihood and leading wealth creation" as its development policy, which indicates the maturity of the company!