Buying a house is a marketing strategy of developers, giving consumers the illusion that the house is easy to sell. In other words, when buying a house, you have to queue up at the developer to get the number. With this number, you are eligible to buy their house. After taking the number, you should arrange the number and choose the right housing, so as to prevent everyone from grabbing a house at the same time. If you are not selected, you will have to wait for the next time.
The origin of buying a house by shaking the number
Before the "queuing lottery" subscription method appeared, the subscription of existing homes and quasi-existing homes generally adopted the original method of first come, first served. For consumers, they can make choices without interference. There is no time limit for choosing a house. After repeated comparison, there will naturally be fewer disputes when handing over the house. For developers, this method hardly uses incentive mechanism and publicity strategy, and the cycle of selling houses is relatively long. Paihao first appeared in the subscription of affordable housing. Affordable housing is cheap, the demand is large, and you have to queue up to buy a house. At present, many properties have adopted the subscription method of queuing number. Waiting in line to "grab" the house will give consumers an illusion that demand exceeds supply, thus prompting consumers to choose as soon as possible.
At present, most of the forms of lottery are divided into paying a prescribed amount of sincerity money in a designated bank. Then take the deposit slip to go through the subscription procedures and wait for the opening. Because the developer will give the owner a subscription number at the subscription stage, it is usually called "ranking number". Developers often issue various subscription cards, such as "Youhuo Card". At present, most real estate projects require bank deposits in designated banks, and the amount basically ranges from 20,000 to 65,438+10,000. The maximum amount of gold cards launched by a project is 300,000 yuan. While requiring buyers to pay a deposit to have a chance to choose a house, developers have also designed many "preferential policies", such as "20,000 to 30,000", which is the most common form. This kind of discount means that if the purchaser is selected at the time of lottery, the deposit paid can directly offset the house payment. If a deposit of 20,000 yuan is paid, it can be converted into 30,000 yuan under such preferential conditions.
What do you need to pay attention to when buying a house?
Generally speaking, the developer has an expected price at the same time, which is not allowed to be determined, but it will not be too far away from the expected price. Developers will adjust prices and control sales according to the number of lottery tickets and the proportion of units intended by buyers. As for matters needing attention, it depends on the housing selection procedure of the developer you bought. Some developers choose houses by lottery. At this time, I suggest you arrange more numbers, which will increase the chance of being shaken. Another method is to choose rooms in numerical order. Generally speaking, when choosing a house, the real estate takes the form of rapid marketing. I suggest you keep a cool head and carefully choose the apartment and floor you need.
Why do developers enjoy the number before the opening? How many mysteries are hidden behind this number?
1, free to occupy funds
Developers generally sell VIP cards or collect sincere money between 1 10,000 yuan and 50,000 yuan, and most properties will have 500 yuan before opening.
-1 1,000 people, according to the deposit of 20,000 yuan, those properties that have been publicized more than 1 1,000 people will be charged a deposit of 20 million yuan before the opening, which is huge. For customers who don't choose a suitable house after buying the card, the developer will promise to return it, but the cycle is longer. For example, a project promises a refund within three months of opening. During this period, developers occupy a lot of money for free, and there is no interest.
Step 2 test the house price
"The price has not yet been fixed, and it is estimated to be 3,300 yuan/square meter. You can count it first and I'll tell you when the price is fixed, "said the salesman." The opening time of the project is expected to be at the end of August.
According to industry insiders, developers are keen on numbering, and one of the most important aspects is "throwing stones to ask for directions". Developers dare not rashly price before opening, which will affect corporate profits. They are worried that they will ride a tiger if they set it too high, so they will quote an estimated price first, then check the buyer's acceptance through the ranking figures, and then make adjustments.
3, control the housing to create hot sales.
Developers decide the opening rhythm and the number of new houses by arranging numbers, thus creating a hot-selling scene. Many people report that the number of people waiting in line is far more than the number of houses actually launched. For example, a project on Tuanjie Road is expected to launch only 300 houses in March, but there are already more than 800 people. A buyer who knows the market said that in the case of "more people and fewer houses", developers are selling houses by lottery, as if winning the lottery. House sales are naturally hot, because everyone is very nervous, thinking that many people rob houses and are afraid that they can't buy them. In fact, the sales method of real estate, that is, shaking the number, is a common method for developers to sell houses now.
4. The VIP number of the buyer raises the house price in disguise.
Miss Wang, a sales manager of a real estate in Qiaoxi, said that VIP numbering is a fog released by developers. When the numbering is not equal, people create panic and stimulate consumers to lose their minds. Consumers have lost their right to choose. Once the consumer pays the queuing fee, it is equivalent to making a unilateral purchase promise, but this promise has not been reciprocated by the developer. Developers can sell the house to a third party, even raise the house price, and even adjust the sale plan by arranging the number, leaving the good house for the final sale. I planned to sell a house with a price of 3,800 yuan per square meter, but I sold it to 4,200 yuan per square meter because of many rows. Even if the consumer's 20,000 yuan is 30,000 yuan or even 40,000 yuan, the developer still earns a lot.
5. Take the opportunity to circle money to ease the financial situation.
According to insiders, since the beginning of last year, the state has successively introduced measures to tighten credit, such as increasing the bank reserve ratio and increasing the capital ratio of fixed assets investment projects in real estate development, which has brought challenges to the capital chain of the real estate industry. Some small developers are weaned. However, numbering and internal sales methods have become an important source of funds for many real estate development enterprises. Before the opening of a real estate, it is the most tense period for developers' funds. At the very least, this way can solve the urgent need. The queuing fee becomes the liquidity of the developer, and this part of the funds does not need to pay any interest.
(The above answers were published on 20 17-03-02. Please refer to the current actual purchase policy. )
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