I am a telemarketing talent network. What kind of opening remarks can interest customers? In order not to be rejected, the next conversation,
Before talking to potential customers, marketers need appropriate opening remarks. The opening remarks can almost determine the success or failure of this visit. In other words, a good opening speech is half the battle for a salesman. After years of marketing and consultation, the author has summarized the following items for reference only: 1. Knock on the door with money. Almost everyone is interested in money, and the way to save money and make money can easily arouse customers' interest. "Manager Wang, I'll tell you how to save half of the electricity bill." "Director Li, our machine is faster, consumes less electricity and has higher accuracy than your current machine, which can reduce your production cost." "Manager Chen, are you willing to save 50,000 yuan on towel production every year?" 2. Sincere praise from the heart Everyone likes to hear nice words, and customers are no exception. Therefore, praise has become a good way to approach customers. When praising prospective customers, you must find out the features that others may overlook, and let prospective customers know that your words are sincere. If a compliment is insincere, it becomes flattery, and the effect is definitely not good. Praise is harder than flattery. You must think clearly first, not only with sincerity, but also with established goals and sincerity. "Mr. Wang, your house is really beautiful." This sentence sounds like flattery. "Mr. Wang, your hallway is really unique." This sentence is a compliment. Here are two examples of opening remarks praising customers. "Manager Xu, I heard from Manager Zhang of XX Company that now is the best time to do business with you. He praised you as a warm-hearted and frank person. " "Congratulations, Yang Zong. I just read your special report in the newspaper. Congratulations on your election as one of the top ten outstanding entrepreneurs. " 3. Using curiosity Modern psychology shows that curiosity is one of the basic motivations of human behavior. Liu Jiaoshou of Jackson State University said, "Exploration and curiosity seem to be the nature of ordinary people, and mysterious things are often the objects that everyone is familiar with and concerned about." Things that customers are unfamiliar with, don't know, don't know or are different often attract people's attention, and salesmen can use everyone's curiosity to attract customers' attention. A salesman said to a customer, "Mr. Chen, do you know what the laziest thing in the world is?" The customer is confused, but also curious. The salesman continued, "it's the money you hide and don't use." They could have bought our air conditioner and let you spend a cool summer. A carpet salesman said to his customers, "You can carpet your bedroom for 16 cents a day. "The customer was surprised, and the salesman went on to say," Your bedroom is 12 square meters, and the carpet price in our factory is 24.8 yuan per square meter, so it needs 297.6 yuan. "Carpets in our factory can be laid for 5 years, 365 days a year, so the average daily cost is only 16 cents." The salesman creates a mysterious atmosphere, arouses the curiosity of the other party, and then, when answering questions, skillfully introduces the products to the customers. Use a third person to attract attention and tell the customer that it is the third person (the customer's relatives and friends) who wants you to come to him. This is a roundabout tactic, because everyone has the mentality of "looking at the Buddha instead of the monk", so most people are very polite to the salesmen introduced by relatives and friends. "Mr. Ma, your good friend Mr. XXX asked me to come to you. He thinks you may be interested in our printing machinery because these products have brought many benefits and conveniences to his company. " Although it is very useful to publicize your own methods under the banner of others, you should be careful not to make them up yourself, otherwise, once customers check them up, they will reveal clues. In order to win the trust of customers, it would be better if you could show your business card or letter of introduction. For example, people's buying behavior is often influenced by others. If a salesman can grasp the customer's psychology and make good use of it, he will certainly receive good results. After Director Li and General Manager Zhang of XX Company adopted our suggestions, the company's operating conditions have been greatly improved. Take famous companies or figures as an example, you can build your own momentum, especially if the examples you cite happen to be enterprises that customers admire or have the same nature, the effect will be more remarkable. 6. Keep asking questions. Salesmen ask questions directly to customers and use them to attract customers' attention and interest. "Director Wang, what do you think are the main factors affecting the quality of your products?" Product quality is naturally one of the most concerned issues for the factory director. The salesman's question will undoubtedly guide the other party into the interview step by step. When using this technique, we should pay attention to the questions raised by the salesman, which should be the most concerned issue of the other party. The question must be clear and specific, and the words should not be vague and ambiguous, otherwise it will be difficult to attract the attention of customers.