Real estate planner
National vocational qualification training and certification related authorization:
Sponsor and Certification: Ministry of Labor and Social Security
Co-organizer and operation: Beijing Lingzhi Tongcheng Education Technology Co., Ltd.
Career profile
On March 3, 2005, the Ministry of Labor and Social Security officially released the third batch of 10 new occupations, mainly "real estate planners", which aroused widespread concern and great attention from all walks of life, and the related work of standardizing new occupations was in full swing. In February 2005, the Ministry of Labor and Social Security organized experts to review the newly declared professional activities, and extensively solicited opinions from relevant parties through social publicity procedures, and finally passed the review.
The establishment of the profession of real estate planner can not only cultivate a large number of professionals, but also solve the urgent demand for talents in the real estate industry; Moreover, it can expand social employment channels and ensure the healthy, sustained and rapid development of the real estate industry, which is of great significance to accelerating socialist modernization. With the development of the real estate industry in China, a brand-new real estate planning team is emerging and growing rapidly. It is estimated that in five years' time, hundreds of thousands or even millions of people will be employed as real estate planners in China.
June 5438+February 65438+May 2008, the "First Annual Meeting of China Real Estate Planners" hosted by China Real Estate and Housing Research Association and hosted by Lexus Tongcheng was held in Peking University. As the first grand meeting of real estate planners in China, this conference is the first annual meeting since the implementation of the professional qualification certification system for real estate planners in China. It marks the professionalization and standardization of the service group "real estate planner" in China real estate industry, and also marks the professionalization and standardization of the service group "real estate planner" in China real estate industry. The establishment of China Real Estate Planners Association will establish the ideological territory and spiritual home of real estate planners, fully display the wisdom and grace of China real estate planners, and further promote the standardized and healthy development of China real estate planning industry and even the whole real estate industry. Occupation definition
A real estate planner refers to a planner engaged in market research, scheme planning, investment and financing management, product marketing, project operation and property management of the real estate industry. The main work includes: market research and consulting planning of real estate projects; Integrate design, construction, marketing, advertising, services and other resources, and formulate planning schemes; Product marketing of real estate projects; Real estate project operation.
Professional grade
The profession is divided into four grades, namely: real estate planner (national vocational qualification level 4), assistant real estate planner (national vocational qualification level 3), real estate planner (national vocational qualification level 2) and senior real estate planner (national vocational qualification level 1).
At present, the examination grades are: Level 4, Level 3 and Level 2 (the advanced grade will be launched in mid-2009, please pay attention to official website for details).
training cycle
Full-time vocational school education is determined according to its training objectives and teaching plan. Promotion training period: real estate planners should have no less than 180 standard hours; Assistant real estate planner shall have no less than 160 standard class hours; Real estate planner shall have no less than 140 standard class hours; Senior real estate planner shall have no less than 120 standard hours.
Declaration conditions
-Real estate planner (with one of the following conditions)
(1) Continuously engaged in this occupation 1 year or more.
(2) Have a diploma of this major (occupation) or related major in a secondary vocational school.
(3) After formal training of professional real estate planners, they have reached the required standard class hours and obtained a certificate of completion.
-Assistant real estate planner (with one of the following conditions)
(1) Engaged in this occupation for more than 6 years.
(2) having a diploma of this major or related major in a technical school, technician college or vocational and technical college with advanced skills as the training goal.
(3) Having been engaged in the professional work for more than 4 years after obtaining the professional qualification certificate of the professional real estate planner.
(4) After obtaining the professional qualification certificate of professional real estate planner, he has been engaged in the professional work for more than 3 years, has been trained by professional assistant real estate planner to reach the required standard hours, and has obtained the certificate of completion.
(5) College degree or above in this major or related major.
(6) Have a college degree or above in other majors and be engaged in this occupation 1 year or more.
(7) Having a college degree or above in other majors, having been trained by a professional assistant real estate planner to reach the required standard hours, and having obtained a certificate of completion.
-Real estate planner (with one of the following conditions)
(1) Have been engaged in this occupation continuously for more than 3 years1.
(2) After obtaining the professional qualification certificate of professional assistant real estate planner, he has been engaged in this occupation for more than 5 years.
(3) After obtaining the professional qualification certificate of the professional assistant real estate planner, he has been engaged in the professional work for more than 4 years continuously, and has been trained by the professional real estate planner to reach the required standard hours, and has obtained the certificate of completion.
(4) Having worked in this profession for more than 5 years after obtaining the undergraduate diploma of this major or related major.
(five) with a bachelor's degree in this major or related majors, and have been engaged in this occupation for more than 4 years after obtaining the professional qualification certificate of the professional assistant real estate planner.
(6) Have a bachelor's degree in this major or related major, have obtained the professional qualification certificate of assistant real estate planner in this major, have been engaged in this major for more than 3 years, have reached the required standard hours after the training of real estate planner in this major, and have obtained the certificate of completion.
(seven) after obtaining a master's degree or above, engaged in this occupation for more than 2 years.
-Senior real estate planner (with one of the following conditions)
(1) Having been engaged in this occupation continuously for more than 9 years1.
(2) Having been engaged in the professional work for more than 4 years after obtaining the professional qualification certificate of the professional real estate planner.
(3) After obtaining the professional qualification certificate of professional real estate planner, he has been engaged in the professional work for more than 3 years, has been trained by professional senior real estate planner to reach the required standard hours, and has obtained the certificate of completion.
(4) Having worked in this profession or related professions for more than 13 years after obtaining the undergraduate diploma of this major or related majors.
(5) Having a master's or doctoral degree certificate and working in this occupation or related occupations 10 years or more.
Project background
The Ministry of Labor and Social Security established "real estate planner" as a new occupation in March 2005 [the third batch of new occupations issued by the Ministry of Labor and Social Security], and its national occupation standard code is 2-02-21-1. In recent years, the analysis of job demand in various industries shows that the number of job demand in the real estate industry has been in the top ten, among which planning and management positions are the most scarce talents. However, due to the shortage of talent reserve, the supply of professional talents obviously cannot meet the market demand.
In view of this, Beijing Lexus Tongcheng Education Technology Co., Ltd. is committed to building the most authoritative training platform in China, cultivating high-end professional real estate talents with solid professional knowledge and avant-garde planning thinking, adapting to the development of enterprises, creating rich profits for enterprises, alleviating the competitive pressure of talent shortage in real estate enterprises and filling the market gap of real estate professional training. Now Beijing Lexus Tongcheng Education Technology Co., Ltd. is entrusted by the Ministry of Labor.
Evaluation unit
The Vocational Skills Appraisal Administration of the Ministry of Labor and Social Security is a key functional department directly under the Ministry of Labor and Social Security, and participates in the formulation of national vocational standards; To undertake technical guidance on the implementation of the national vocational qualification certificate system; Responsible for the organization and management of the national vocational skill appraisal proposition, and set up the national question bank network; Responsible for the technical guidance, examination management and quality and technical inspection and evaluation of national vocational skill appraisal; Undertake the national unified appraisal and demonstration appraisal of related occupations. Providing technical guidance to national vocational training institutions; Organize and implement long-distance vocational training.
Training object
Advanced qualification
1, presidents, directors, senior managers, professionals and senior managers of real estate and related industries (architecture, design, finance, investment, property, decoration, law, evaluation, agency, advertising, intermediary, etc.). ).
2, governments at all levels are responsible for real estate policy, planning, construction, land and resources, finance, laws and regulations and other departments and units of senior management personnel.
Assistant qualification
1. Persons who have obtained the qualification certificate of national real estate sales personnel or the qualification certificate of real estate management personnel of the Ministry of Labor;
2. Have a high school education (including equivalent education) and have been engaged in real estate and related industries for more than two years;
3. Have a college degree (including equivalent education) and have been engaged in this occupation for more than 2 years;
4. Those who have obtained a bachelor's degree in this major or related majors and have been engaged in this occupation for more than 1 year.
6. College students (sophomores or above) with college education, more than three years of work experience and love of planning can apply for training according to their own conditions and obtain relevant qualifications through the national unified examination.
Anyone who meets any of the above conditions can sign up.
course
(subject to the training materials)
The national vocational qualification certification training for real estate planners is combined into five training modules (in strict accordance with the requirements of the national professional standards for real estate planners) that integrate theoretical knowledge learning and operational skills training according to the categories and relevance of training contents.
Teaching form: remote+face-to-face (on-site explanation, actual combat analysis, expert interaction, online communication)
(A) the real estate project market survey
1, organize market survey 2, market analysis and evaluation 3, business environment analysis, etc.
(B) real estate project positioning
1, target market determination 2, project planning suggestions, etc.
(3) Investment planning of real estate projects
1, project benefit assessment 2, project risk assessment 3, preparation of business plan, etc.
(D) Integrated marketing planning of real estate projects
1, marketing price planning 2, making promotion plan 3, marketing management and training, etc.
(5) After-sales service and property management of real estate projects.
1, after-sales service planning 2, choosing property management scheme, etc.
Evaluation scheme
Examination content, question type, question quantity, answer method, distribution ratio of original score
Theoretical knowledge multiple-choice questions, multiple-choice questions and true-false answers 100 100%
Answer skill operation calculation questions and case analysis questions with pen and paper 100 100%.
The paper-and-pencil answers to the comprehensive analysis questions in the second-level comprehensive review 100 100%
Teaching material use
(National designated textbook)
①& lt； & lt Real Estate Planner >> (Grade II and III National Professional Qualification)
Authors: China Employment Training Technical Guidance Center.
Publishing House: China Labor and Social Security Publishing House. Release date: 2007- 1 1- 1.
This book is written by China Employment Training Technical Guidance Center according to the requirements of National Vocational Standards-Real Estate Planners (Trial), and it is a recommended counseling book for vocational skill appraisal. This book introduces the relevant knowledge and working skills that a real estate planner should master, involving market research, market analysis and evaluation, business environment analysis, target market determination, project planning suggestions, project benefit evaluation, business plan preparation, marketing price planning, marketing management and training, after-sales service planning, etc.
Certificate validity
After the students complete their studies and pass the examination, the Ministry of Labor will issue the national vocational qualification certificate of "real estate planner" at the corresponding level. This grade certificate is the proof that the holder has the necessary knowledge and skills to engage in real estate occupation. It is the authoritative certificate for job hunting, employment and promotion, the main basis for employers to recruit workers, and the effective certificate for overseas employment and foreign labor cooperation personnel to handle fair skill levels.
As a national professional standard, the professional qualification of real estate planners is one of the important standards for the evaluation of intermediate professional titles in the real estate industry, a reference condition for enterprises to evaluate the level of employees, and one of the necessary conditions for employees to be promoted and raised. It is also a valid certificate for studying abroad, working and emigrating.