First, the website design is from China, which does not conform to the browsing habits of foreign users, making it difficult for foreigners to find the information and products they want;
Solution: the website design is westernized, which conforms to the browsing habits of overseas customers. Pay attention to font size (Westerners like smaller fonts), browser coding (many overseas users don't have Chinese language support, so websites should be coded in utf-8) and details (language details, elaborate website design, etc.). ).
Second, the website design is unprofessional, the workmanship is rough, and many English grammar mistakes make foreign users feel that the company is small, unprofessional, careless and can not be trusted by customers;
Solution: The website is designed with reference to well-known foreign companies, such as ibm.com. Foreign users rarely visit the mainland, and a lot of information is learned through websites. If the company is small, it should show its strength and professionalism on the website. When the company is big, it is necessary to show its qualifications and strength.
Third, the website cannot be opened abroad, or the speed of foreign users opening the website is unbearable;
Solution: The website is placed on an overseas server to ensure the speed of overseas users accessing the website. If it is a global user group, it is recommended to use the American host.
Fourth, the message feedback, online consultation and email consultation on the website are all furnishings, and the questions submitted by customers are like a stone;
Solution: Use overseas enterprise mailboxes or high-end enterprise mailboxes with overseas forwarding function to ensure normal global sending and receiving. Due to the spam problem, the ip address of domestic mail servers is often blocked by foreign countries, which often leads to the return or non-receipt of overseas mail, which will seriously affect the normal foreign trade business.
Fifth, the basic optimization of the website is not done well, ranking low in overseas series search engines, and it is difficult to find buyers;
Solution: In the process of website construction, we must pay attention to the most basic website optimization, such as keyword optimization, navigation optimization, label optimization, keyword density and so on. These are also the basic configurations of modern website construction.
Sixth, the website was optimized to cheat and blocked by search engines, which led to the website not being found on search engines;
Solution: Don't do some dishonest marketing methods for opportunism, such as sending spam and cheating on search engines, which will have serious consequences.
7. Ignore the habits of foreign local users and ignore the tools commonly used by buyers such as well-known local websites and yellow pages.
Solution: Learn more about the usage habits of target customer groups. For example, in Europe, many professional buyers use the Yellow Pages more than the Internet. There are more B2B business platforms than search engines in some places, and there are exhibitions in some places. According to the habits of different regions, different network marketing schemes should be formulated.
The main effect of foreign trade website construction should be reflected in network marketing. A successful foreign trade website should pay more attention to the visiting habits and user experience of foreign customers in order to achieve the purpose of product marketing. Therefore, whether it is website design, column planning, website content construction, it needs in-depth research.