Telephone sales of auto parts, with telephone as the main communication mode, with the help of internet, fax, SMS, mail delivery and other auxiliary means, directly contact customers in the name of the company through special telephone marketing numbers, and use the company's automated information management technology and professional operation platform to complete the main marketing processes such as automobile promotion, consultation, quotation and confirmation of product trading conditions. Methods/steps:
1. Telephone sales of auto parts only rely on voice to transmit information. The telemarketers of auto parts can only "see" all the reactions of prospective customers and judge whether the sales direction is correct. Similarly, potential customers can't see the body language and facial expressions of telemarketers on the phone. The potential customer can only judge whether he likes this salesperson, whether he can trust this person and decide whether to continue this business through the voice he hears and the information he transmits.
2. The telemarketers of auto parts must arouse the interest of potential customers in a very short time: if there is no way to interest potential customers within 20~30 seconds in the process of telemarketing, potential customers may terminate the call at any time, because they don't like to waste time listening to things that have nothing to do with them, unless this call gives them some benefits.
3. The telemarketing of auto parts is a process where you come and go: the best sales process is that telemarketers talk about13 of the time, and prospective customers talk about 2/3 of the time, which can maintain a good two-way communication mode.
4. Telephone sales of auto parts are perceptual sales, not completely rational sales. Telemarketing is an emotional sales industry. Salespeople must make more efforts in the "perceptual aspect", first impress customers with rational information and strengthen the perceptual sales level.