Tao Ge said that these are the real concerns of the company. Here I will talk about the value that some enterprises' brand marketing value can bring to enterprises and the significance of brand marketing to enterprises. Tao Ge hopes to provide some help and reference value for all small and medium-sized enterprises. Let's take a look at what brand marketing is.
Tao Ge pointed out that Baidu Encyclopedia described it as follows: It is a cognitive process for customers to form corporate brands and products through marketing, and it is a high-grade marketing concept that enterprises must build if they want to continuously gain and maintain competitive advantages.
With a little theory, Tao Ge thinks that brand marketing is just one sentence: make your brand a representative of categories or characteristics through marketing.
For example, when you mention Gree, you think of air conditioning. Gree equals air conditioning. When you think of Haier, you think of refrigerators and washing machines. When you see beauty, you think of fans and rice cookers.
For another counterexample, when you see Galanz, you will definitely think of microwave ovens and air conditioners. But he wanted to do air conditioning, and he lost billions! Galanz is a brand of microwave ovens, not air conditioners.
Tao Ge believes that if marketing makes promotion redundant, then brands make marketing simple or even unnecessary. Therefore, brand marketing is the highest strategy of an enterprise, which determines its life and death. If you don't pay attention to brand marketing, you just want to sell goods to death.
Tao Ge emphasized that in today's era of serious quality homogeneity, brand marketing is not a question of whether to do it or not, but a question of whether to survive! Without brand marketing, there is only one way to "sell" the future for short-term benefits, and that is "all human and financial resources are empty".