Look at the industry
Some industries rely heavily on e-commerce, such as foreign trade.
Some industries are less dependent on traditional business, such as the development of local market of fast-moving consumer goods and the establishment of distribution channels.
E-commerce is not a salesman. It can only be said that e-commerce is a medium that replaces salesmen with electronic information, but there are still many differences compared with salesmen. Many e-commerce companies are passively accepted and need salesmen to take the initiative!
Now I want to learn e-commerce, and the secondary school is good. Reading e-commerce is a good prospect for learning to be a Taobao e-commerce, but it is not just Taobao.
But it is sold online, so the future is the mainstream work.
But now the competition is fierce,
It's hard to do well.
Why is it that enterprises don't wait for death by e-commerce, and it's another way to say that they die by e-commerce? Please have a look.
One of the criticisms of ERP strange phenomenon-"Go to ERP to die, don't go to ERP to die"-
The fallacy of "going to ERP to die, not going to ERP to die" is widely known. It is a famous "verbal madness" by the boss of a well-known "don't even think about it" company in China. At that time, I'm afraid only he knew why he said this. But since he was publicized by the media and processed by laymen, for a time, he talked a lot about ERP and died as soon as he talked. However, after several years, the domestic ERP market has gradually matured, and people have gradually changed some old ideas. ERP, CRM, SCM and KM have also become the pet words of some bosses. Strangely, however, I have never heard of any boss of a bankrupt enterprise cursing ERP, which made them lose in the market competition and had to sweep the floor and close the door. I haven't heard any boss say that our enterprise doesn't go to ERP. Therefore, providence belongs to providence, Caesar belongs to Caesar, ERP and enterprise life and death are two things that can't be played by eight poles.
Therefore, it is necessary for us to make a simple analysis of the success or failure of enterprises and see how important ERP can be in the process of enterprise management.
According to the analysis of Porter, a professor at Harvard University, there are three competitive strategies for enterprises: low-cost competition, product differentiation and target agglomeration. Of course, in the process of enterprise management, the most common strategies are mixed competitive strategy and multi-pronged approach, but the focus must be on one of the three. I remember interviewing a graduate student who applied for counseling. Her words hit home. In fact, the competition between enterprises lies in differentiation. Whoever has obvious advantages in product, cost and market differences will "stay" or "win", or the internal management of the enterprise has obvious advantages in differences.
Potter, the great Potter, put forward the concept of "five forces", that is, the competitive environment of enterprises, that is, the existing competitive situation of the industry, the bargaining power of suppliers, the bargaining power of customers, the threat of substitute products or services, and the threat of new entrants, are the five competitive driving forces that affect the profitability of enterprises.
So, let's analyze them one by one:
1. Enterprises adopting low-cost competition.
There is a saying in China that there is a world processing factory, that's right. The Pearl River Delta and the Yangtze River Delta are already workshops of foreign-funded enterprises. Three elements of cost: direct materials, direct labor and manufacturing expenses. No matter how to reduce the cost of enterprises, these three parts will eventually be reduced. Then, let's take a look at what role ERP will play in reducing enterprise costs.
First, reduce inventory costs. This plays a role in enterprises oriented to inventory production types. If it is an order-oriented enterprise, the low inventory turnover rate and high inventory funds are not the problems of enterprise management. In inventory-oriented manufacturing enterprises, rapid response, customer relationship management, flexible manufacturing, agile manufacturing, supply chain management and other management methods are rapidly popularized, which is a passive response to the current market competition environment. In the case of unable to control customer demand and monopolize the market, customers are God. So, where are the problems faced by these enterprises in inventory management?
Improper sales plan, changeable production plan, high safety inventory and partial inventory backlog can not be solved by improving internal management of enterprises. Inappropriate sales plan lies in the changeable customer demand, changeable production plan lies in the change of sales plan, excessive safety stock is to ensure normal production, while part of the inventory backlog lies in the change of production, and the purchased materials are redundant. Under this worldwide problem, there is still no fundamental solution. Perhaps the Soviet-style planned economy can solve some problems, but the planned economy is based on eliminating people's individual needs, and the visible hand of the market will inevitably lead to insufficient demand and distorted production. Therefore, under the market economy, there can only be irony in our textbooks. The poor have no milk to drink, and the capitalists pour milk into the river. MRP, APS and JIT management methods are really useless on this issue. The effective solution is to find a way out by improving supply chain management. In this respect, the Pearl River Delta and the Yangtze River Delta are doing better, and the supply chain radius is very small. I have seen a company whose main supplier is within a few kilometers around Fiona Fang, and an electronics factory in Taiwan Province Province is unique, and its main supplier is only separated from it by a wall.
Secondly, improve work efficiency, optimize and solidify business processes and reduce waste. The real value of ERP is still here. In some enterprises, reflected in these aspects,
The inventory structure is complex, the management is chaotic, the inventory data is inaccurate, and even the data in the account book is not necessarily reliable. Accurate data can only be counted, and procurement and production will inevitably lead to confusion and waste.
On-site management is chaotic and lacks effective management methods. Why Japanese products are cheap and good quality has a lot to do with Japanese-style enterprise management attaching importance to on-site management. The well-known Toyota TPS (Toyota Production System) is an example, and there is also the total quality management theory from Japan.
Since China enterprises are relatively backward in this respect, where is the improvement of ERP?
First of all: verify the production BOM, strictly control the quantity of picking, summarize the reasons and lessons of receiving more than one, so as to verify beforehand, control in the process and summarize afterwards, and attribute the reasons to the responsible person.
Secondly, ERP solidified the operation process, implemented the business process to every post and everyone, embodied the system in computer operation, and blocked all kinds of management loopholes as much as possible.
Again: data integration and * * * enjoyment. Key data include material data, BOM data, purchasing data, inventory data, production progress data, etc.
Finally, it can simplify work procedures and improve work efficiency. Internal OA system, CRM function. Cost calculation and MRP calculation can be automatically calculated by the program, and the calculation time can be doubled. Manual calculation may take a few days, and it may be completed in a few minutes after applying ERP, which will separate employees from specific affairs and more work is to monitor operations.
From the above analysis, we can see that what I said seems to be inconsistent with the general theory. How to reduce the inventory cost is beside the point. When it comes to improving work efficiency, we generally think that ERP can improve inventory turnover and reduce the occupation of inventory funds. From my personal experience, I really can't find any arguments to prove these theories. At most, ERP can improve the inventory turnover rate, not after using ERP. As for improving the inventory turnover rate, I will introduce it in another article later.
Everyone said that learning e-commerce is good? Is e-commerce out of date? No, this is just the beginning. Learning is the most important thing now, so you have chosen your own way, but e-commerce is really possible.
Is micro-e-commerce a liar? Do you want to learn e-commerce?
Is e-commerce the end? Not exactly the beginning.
In the future, this will be the inevitable product of replacing TV.
Or in a sense, TV is becoming more and more networked.
Is e-commerce popular now? Yeah, not bad. However, majors generally start from medicine, then from medicine, economics, and then to computer electronics.
What are the benefits of e-commerce? Are direct selling and e-commerce the current trend? Six reasons for electronic direct selling enterprises 1. Send information quickly and comprehensively: In the direct selling industry, consumers of products are also sellers, so the information that sellers need to grasp in time, such as sales information, product information, company system, promotion activities, etc., is nothing more than telephone, announcement and letter according to the traditional communication methods, which is time-consuming, laborious and expensive, but it is published online and notified quickly by email. 2.24-hour business: Direct sellers of direct selling enterprises have no fixed trading hours during their development. According to the traditional declaration method, it will waste many opportunities to strike while the iron is hot. However, through the internet, they can declare and pay bills online at any time, and enterprises can operate themselves at any time without interruption. 3. Simplification of service: Direct selling enterprises basically have a large number of direct sellers and shops, which is a characteristic difficulty of direct selling enterprises in service. However, through the Internet, this is not difficult to solve. Direct sellers and stores can query the interactive information such as product information and bonus amount, which can be completely completed by the server, and it is never boring, absolutely accurate and absolutely fast. 4. The new window of image publicity: e-promotion, which currently represents whether an enterprise has the concept of keeping pace with the times, whether it is young and whether it is pioneering. And improve the efficiency of departments in interconnection: whether a department has completed a project or task can be automatically tracked through the network, so that relevant departments in the enterprise can understand and master the workflow. This is a dynamic management, which can save a lot of manpower and material resources. 6. Compliance with the policy: In several revised drafts of the Regulations on the Administration of Direct Selling Enterprises, it is stipulated that direct selling enterprises must have Chinese websites. I believe this article will definitely exist in the future Direct Selling Law. Then if the enterprise wants to obtain the qualification of direct selling through the examination and approval of the relevant state departments, it must also meet this requirement. For the government, social stability and orderly market order are their greatest hopes. The mutual flow of information is the premise to ensure this desire. Direct selling was banned by the government a few years ago. Among them, the government does not know enough about direct selling enterprises and distributors, and does not know what enterprises are doing and what they intend to do. Because we don't understand, many problems can't be solved in time, and we can't guide and supervise them correctly in time. When experts interpret the government's requirements for direct selling enterprises to access the Internet, they have interpreted it this way: the information of direct selling enterprises will be made public and the operation will be transparent, which is convenient for government supervision and direct selling enterprises or consumers to supervise. Therefore, the information that enterprises need to publish online includes enterprise introduction, dealer information, distribution system and training information. To prepare for the supervision and implementation of relevant departments. If problems are found and solved in time, it is very necessary for both industries and enterprises. The specific performance is as follows: 1. Understand the dynamics of enterprises: After the direct selling enterprises go online, due to commercial factors, they will publish and send information about various activities through the Internet, and at the same time, they can easily send messages to relevant departments in relevant regions, so that relevant government departments can keep abreast of these dynamics of enterprises, such as training activities, such as public welfare activities, such as system revision notices, and so on. And if the information that the government wants to supervise involves the business secrets that the enterprise does not disclose to the public, the government can check and understand through the special authority granted by the enterprise. Of course, this also involves the business secrets of enterprises, but it is not difficult to solve this problem through consultation and related restrictions. 2. Understand the direct sellers: Direct sellers are undoubtedly the vulnerable groups in this industry. Judging from the past performance, the opinions of this group are rarely observed and cared about, but this vulnerable group is the main body of the direct selling industry and the closest person to us. They are fighting in the front line of the direct selling industry. As far as direct selling is concerned, they have the most say. The relevant government departments know their voices, many of which are known through the media, but this does not guarantee the authenticity of their speeches. On the unconstrained and stress-free platform of the Internet, direct sellers can give full play to the relevant suggestions and voices of direct selling. This will be the true expression of their thoughts. For the government, this is the best way to understand the deep voice of the industry. 3. Understand industry trends: The Internet provides an infinite, borderless and non-hierarchical place for enterprises, distributors and industry observers, where all parties can find their opinions, whether on industry policies, corporate strategies, industry events, etc. And we can finally find the mainstream voice by synthesizing their opinions, which is absolutely beneficial to the government's management of the direct selling industry. 4. Financial data supervision: This issue is raised separately because it concerns the interests of the country and is a difficult problem that has plagued the government for many years. Direct selling enterprises can release the relevant information of their dealers to the government when surfing the Internet, so that the government can see at a glance the consumption of dealers, the revenue of enterprises, how much taxes dealers should pay and how much taxes enterprises should pay. In this way, enterprises, relevant departments and direct sellers don't have to guess each other. Both management and cooperation are based on transparency, which will create a very harmonious business environment. Generally speaking, from the government's point of view, the online marketing of direct selling in China is conducive to social stability, unified management and the positive development of the direct selling industry.
Qt Youtao e-commerce is a liar, not a liar. It is a platform, but many people use it to brush their bills.