Characteristics of American design

At the beginning of World War II, graphic design experienced a short stagnation. Except for the United States, the style of international graphic design is not innovative. After several years of hard work in Europe and Asia, the economies of some countries in Western Europe have recovered rapidly, which has promoted the development of postwar design and the internationalization of the market, and put forward specific and strong requirements for the internationalization and characteristics of design. In 1950s, a brand-new graphic design style was finally formed in West Germany and Switzerland. This style is simple and clear, and the communication function is accurate. It soon spread all over the world and became the most influential graphic style after the war. Referred to as "internationalist graphic design style" or "internationalist style". This style has influenced graphic design for 20 years. Until now, its influence still exists and it has become one of the most important styles in contemporary graphic design. The characteristic of internationalism style is to try to achieve the unity of design through simple network structure and nearly standardized layout formula. Specifically, this style is often based on the grid, and the layout of various plane elements on the grid is basically asymmetric. Whether it's fonts, illustrations, photos, signs, etc. They are all arranged in this framework in a standardized way. Simple vertical and horizontal structures often appear in typesetting, while simple and plain fonts are often used, so the plane effect obtained is very formulaic and standardized, so it has concise and accurate visual characteristics and is very important for internationalization. It is for this reason that it can be popularized in a short time and last for nearly half a century. However, the internationalist style is also quite rigid and formalistic. Give people a monotonous, monotonous, lack of emotional appeal design characteristics.