Clue products: telephone, forms, consultation, marketing, official announcements, shops.
Use of telephone: There are two ways to use the telephone, one is to call the merchant directly with the mobile phone, and the other is to call the merchant back with your own mobile phone number.
Use of forms: Form components are also very powerful. Visitors can directly enter their own needs and contact information in the bidding advertisement, and after submission, they can get the customer service telephone access of the merchant, thus quickly solving the pre-sales service problem.
The purpose of consultation: the consultation component will appear in the creative bidding advertisement. Click on the consultation component to have one-on-one online communication with the merchant without opening the merchant's website.
Application of marketing: Marketing components are also diversified in form, mainly divided into two parts, marketing activities and service resources. Click the button in the bidding advertisement to get the merchant coupon, which greatly improves the conversion rate of old customers and reduces the cost of secondary marketing.
Purpose of official announcement: This kind of official announcement is also extremely valuable. Click on the small icon below the bidding advertisement to open the brand home page and learn a lot of authoritative information about the business.
Store use: For bidding advertisements in physical stores, you can present a map through the store components to understand your distance from the store, so as to quickly reach the store for consumption.
Value measurement of clue communication: click-through rate and opportunity cost. By comparing a large number of homogeneous traffic, clue communication increases the click volume of bidding advertisements by about 5% and reduces the opportunity cost by 50%. Therefore, the dissemination of clues will be a trend of search bidding advertisements in the future.
Game skills of clue communication
There are many different ways to play clues in bidding advertisements. We can make good use of Clue Pass components to surprise traffic conversion.
Telephone component skills: We can set the telephone consultation button normally, or put the telephone component on the right to present a dial button, so that visitors can click on the dial telephone consultation and tap potential customers as much as possible. In addition, we can also combine the telephone component with the store component, so that customers can see their distance from the store while dialing the merchant's phone, and maximize the effect of bidding advertising.
Skills of consulting component: the consulting component can realize the function of breakpoint continuous chat, and we can define each consulted visitor to realize the function of breakpoint continuous chat.
Form component skills: Through the form, potential customers can realize the functions of registration and reservation in bidding advertisements, which greatly increases the number of online customers. Even, businesses can hold online activities directly through bidding advertisements, mainly in the form of questionnaires and registration lottery, which greatly stimulates the enthusiasm of visitors.
Skills of marketing components: Marketing components may directly let visitors get coupons. For old customers, it is very appropriate to use marketing components to operate this promotion activity.
Official publicity component skills: directly display the important activities of the brand, and quickly present advertisements with great visual impact on the wireless side.
Clue opening process
Open the telephone component: we can enter the search promotion-promotion-clue communication-telephone-new telephone scheme to open. Main settings: binding relationship (advertising account), phone type (fixed line, mobile phone, other phones), bid coefficient, and launch intention.
The consulting component is opened: we can open it by entering search promotion-promotion-clue communication-consultation-new consulting scheme. Main settings: binding relationship (advertising account), consultation link, bid coefficient, and launch intention.
Open the form component: we can enter the search promotion-promotion-clue connection-custom form-new form scheme to open. Main settings: binding relationship (advertising account number), bid coefficient and launching intention. We can set three custom options and contact information, in addition, we also need to set the data type; Is this a necessary item? Accept by SMS or email.
Marketing component open: we can enter search promotion-promotion-clue communication-marketing-new form scheme open. Main settings: binding relationship (advertising account), bid coefficient and creative writing.
Store component opening: We can open it by entering the search promotion-promotion-clue connection-store-new store scheme. Main settings: binding relationship (advertising account) and bidding coefficient. When the account level and the plan level store plan appear together, the plan level store plan takes precedence.
Open the official announcement component: we can enter the search promotion-promotion-clue communication-official announcement-new official announcement scheme to open. Main settings: binding relationship (advertising account), official announcement text, official announcement picture and bidding coefficient. The official announcement only supports account level binding.
Clue data report
After we use clues to pass such a tool, we can receive data reports from the background. The opening method is: Search Promotion-Reports-Other Reports-Component Reports. From this, we can see the details of the use of clue tools, so as to better advertise. In short, the clue tool is very powerful in converting traffic. It is necessary to give full play to the characteristics of this tool and let bidding advertisements help market development.