The first stage: website construction stage
No matter for what purpose, most enterprises have established their own network platform, which is equivalent to having their own place on the global Internet.
The second stage: network promotion stage
Many enterprises find that even if they set up a corporate website, it doesn't mean that they can wait for customers to come to their homes without worry. The fragrance of wine is also afraid of the deep alley, so enterprises must increase the intensity of corporate websites to attract potential customers. However, at this stage, corporate customers often encounter confusion: faced with a wide variety of online promotion methods, there is no way to start, and the endless product marketing calls of online companies make enterprises feel at a loss. How to promote them? What kind of products do you choose to promote? What's the effect? At present, most internet companies provide single and independent products. It is difficult to provide an overall solution for enterprises from a global perspective. Network integrated marketing service came into being!
The third stage: network integrated marketing
The effect of enterprise network marketing is not brought by a single promotion product, but by integrating enterprise and internet information resources, targeted network marketing promotion is carried out to achieve the commercial purpose of low cost and high return. At this stage, network integrated marketing service providers need to be proficient in the industry and their own resources, and provide personalized overall application solutions.
In the stage of network integrated marketing, the needs of enterprises are complex and diverse. The business model of conventional network companies is difficult to provide overall service solutions. At this stage, what enterprises need most is not a single network product, but an overall marketing planning and operation service.
What is network integrated marketing?
Network integrated marketing is a low-cost, accurate network marketing activity, which is oriented to the needs of target customers and integrates all aspects of enterprise network resources.
Components of network integrated marketing:
Network brand building: realize the unification of network brand and enterprise brand through network resources such as enterprise domain name.
Website platform construction: Website is the platform for enterprises to carry out marketing activities.
Network marketing system: enterprises plan and promote websites through various network marketing methods, including mass mailing, short message marketing, forum marketing, blog marketing, news marketing, event marketing, virus marketing and so on.
Mobile commerce applications: SMS platform, SMS group sending, mobile phone website application.
Corporate image planning and product packaging promotion.
Talent training plan: network marketing training of enterprise management and sales.
Integration of traditional media resources: online marketing is not limited to online, but also integrated with offline resources.
Network integrated marketing service:
Provide enterprises with all-round and systematic service activities such as network brand building, website platform building, network integration and promotion, traditional resource integration, network training and education, and network consulting and planning.