At present, there is such an embarrassing situation in e-commerce specialty: on the one hand, the market needs a large number of e-commerce talents, but on the other hand, the employment rate of e-commerce graduates is 20%, and graduates can't find corresponding jobs.
The main reasons for this situation are:
First, e-commerce is a new major, and the construction of colleges and universities is not perfect. Many of the current e-commerce lecturers are transformed from other majors, and the teachers are not professional enough, which naturally leads to poor students.
Second, the study of e-commerce in colleges and universities is too lacking in practice. I have come into contact with students majoring in e-commerce. They talked about how to make the crystal head in the book, but they never actually operated it. This is just an example. Many courses are like this. E-commerce majors learn everything, learn a little fur, and finally know nothing.
Third, colleges, teachers and students don't know the practical application of e-commerce in enterprises and how to use it, so they don't know what to learn. They must know how to use e-commerce in enterprises, and then learn the knowledge and skills of enterprise application in order to get a good job. This article can be said to be the fundamental reason why students majoring in e-commerce are confused. Many students were confused when they were in their sophomore and junior years. They didn't know what job to look for in the future and what kind of enterprise to work in.
E-commerce has a lot of work. I saw the Report on the Demand of E-commerce Talents in China by Dandelion Green Education, showing that there are 50 jobs in e-commerce, which is a very large employment group. For example, network management, website front desk, web page artist, website visual design, website planning, website editing, website information collection, network marketing engineer/specialist website promotion engineer/specialist Taobao operation assistant online shop trader e-commerce specialist and so on are all e-commerce positions.
Therefore, simply learning web art and graphic design is not e-commerce at all, but only a small part of e-commerce, let alone learning marketing and doing offline sales after graduation, let alone e-commerce.
E-commerce requires the following skills:
1, enterprise network equipment management and application skills
(including: computer maintenance; Use of routers and switches; Establishment and maintenance of enterprise LAN; Simple maintenance, application, server management, installation and maintenance of printers, scanners, fax machines and digital cameras; Enterprise office software, system maintenance, such as OA ERP. )
2. Website design, development and maintenance
(including: website foreground design; Need to use photoshop, flash, dreamweaver div+css website architecture technology; Website background scripting language asp, php, etc. Access database, sql database; Website background editor)
3. Internet trade
(Including: Alibaba, Taobao, Paipai, You Ya, HC and other B2B B2C C2C platforms, such as store opening, source management, product shooting skills, picture processing skills, store decoration and beautification, logistics, customer service, etc.)
4. Network marketing and website promotion
(including: blog marketing; Post bar, forum marketing; E-mail marketing; Viral marketing promotion; Instant messaging marketing; Website optimization, etc. )
If all e-commerce majors have the skills of the above four levels, there is no problem with counterpart employment.
Perhaps, many students think that they have learned too much, but they are not, because enterprises in China use e-commerce in this way, while small and medium-sized enterprises in China account for 99.8%, and they need compound talents. When a person comes to our company, he should be fully responsible for the maintenance and management of my hardware and software; Responsible for the construction and maintenance of my website; Manage my shop; I also want to develop my online marketing. Small and medium-sized enterprises do not need professionals in all aspects of e-commerce because of their small scale and small business volume.
There are still many students who think that online marketing, internet trade and Taobao are very studious, so you can explore it yourself. Actually, it's not like this. It is more about learning experience and skills. Some people have high sales, and some people have no interest after opening a shop. They all need experience and skills.
Specifically, you can search for "dandelion green education" in Baidu, which is the first practical e-commerce talent training institution in China.