Use simple fonts and colors to ensure that the logo is easy to identify and remember.
Consider using cool colors, such as blue or green, which are usually related to the financial industry.
Add currency symbols or other financial icons to the logo to make it easier for people to understand the company's business scope.
Avoid using too gorgeous or exaggerated design elements, which may make the company appear unprofessional or unreliable.
Ensure that the logo is clearly visible in different sizes and media and adapts to various backgrounds.
Most importantly, designers need to know the brand values and target market of customers, so as to ensure that the logo matches the company image and attract potential customers.